Comments on: Philips: You MUST watch these adverts

By: Architectures of Control in Design » ABC wants to disable fast-forwarding on digital video recorders

Sat, 08 Jul 2006 18:01:30 +0000

[...] It’s hardly worth commenting on this (without going off on a rant), except to note that maybe he should be talking to Philips… Please share this!These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Dan

Dan — Sat, 29 Apr 2006 07:12:42 +0000

Thanks Jack - I think the area of how companies’ technology/usability design decisions affect consumers’ perception of brands could become even more important in the future, though maybe it will be more noticeable when it’s negative, since good design is so often ‘invisible’.

For example, I notice Audi hasn’t repeated the ‘user cannot open the bonnet’ policy of the A2 on the larger cars; perhaps buyers of a prestige vehicle like to be able to look under the bonnet (hood) of what they’ve bought, even if just to reassure them that they’ve made the ‘right’ decision in buying into the brand’s values of technical excellence.

By: Jack Yan

Jack Yan — Thu, 27 Apr 2006 09:50:45 +0000

Thank you for taking my blog post further, Dan, and for your excellent points. You are so right: often technology demands we conform to it, which seems backwards to me.