http://architectures.danlockton.co.uk/2006/10/03/review-we-know-what-you-want-by-martin-howard-2/ Design and human behaviour Sat, 11 Feb 2012 15:34:54 +0000 hourly 1 http://wordpress.org/?v= http://architectures.danlockton.co.uk/2006/10/03/review-we-know-what-you-want-by-martin-howard-2/comment-page-1/#comment-30814 Coercive atmospherics reach the bus shelter at fulminate // Architectures of Control Tue, 16 Jan 2007 22:26:44 +0000 http://architectures.danlockton.co.uk/?p=132#comment-30814 [...] The use of scent (fresh bread, coffee, ‘new car smell’ etc) as a persuasion method is nothing new in supermarkets and other retail environments - as part of coercive atmospherics, Douglas Rushkoff and Martin Howard both have interesting treatments of various approaches and results - but the balance does begin to shift when the application is so public. I would suspect a lot of the opposition in San Francisco was really more about the inescapable incursion of the commercial message into a public environment than the allergy concerns; as Jonathan puts it: Unlike the use of even large billboards, there’s no easy way to avert your nose the way you can avert your eyes, making the advertising much more invasive. [...] [...] The use of scent (fresh bread, coffee, ‘new car smell’ etc) as a persuasion method is nothing new in supermarkets and other retail environments – as part of coercive atmospherics, Douglas Rushkoff and Martin Howard both have interesting treatments of various approaches and results – but the balance does begin to shift when the application is so public. I would suspect a lot of the opposition in San Francisco was really more about the inescapable incursion of the commercial message into a public environment than the allergy concerns; as Jonathan puts it: Unlike the use of even large billboards, there’s no easy way to avert your nose the way you can avert your eyes, making the advertising much more invasive. [...]

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