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Archive for November, 2006

Teaching customers a lesson

By Dan Lockton ⋅ November 12, 2006 ⋅ 6 comments
Teaching customers a lesson

Seth Godin talks about companies that try to teach their customers a lesson:
“Either you’re going to make someone happy or you’re not…
Here’s the short version: If you try to teach a customer a lesson, you’ve just done two things:
a. failed at teaching a lesson
and
b. lost a customer”
How does this relate to the “stick” approach to [...]

Shaping behaviour: Part 1

By Dan Lockton ⋅ November 9, 2006 ⋅ 16 comments
Shaping behaviour: Part 1

A couple of months ago I posted about the ’shaping behaviour’ research of RED, part of the UK Design Council. At the time I noted in passing a classification of design approaches for shaping behaviour, mentioned by RED’s Chris Vanstone: “stick*, carrot or speedometer.” It’s worth looking further at this classification and how it relates [...]

Behaviour shaping round-up

By Dan Lockton ⋅ November 2, 2006 ⋅ Post a comment
Behaviour shaping round-up

The legendary Rob Cockerham looks at the Point of Sale Trail in Fry’s Electronics, Sacramento. Shoppers queuing for the checkouts are routed through a maze of aisles densely packed with impulse products: “At any point in the line, approximately 280 different products are within view, and 38 are within reach.” Pule.
Sara Cantor discusses techniques for [...]

Sniffing out censorship

By Dan Lockton ⋅ November 1, 2006 ⋅ 2 comments
Sniffing out censorship

Image from News Sniffer
News Sniffer’s Revisionista monitors alterations to published news stories from a variety of sources by comparing RSS feeds, sometimes revealing subsequently redacted information or changes of opinion (e.g. note the removed phrase in the first paragraph of this story about Cuba). While many of the changes are simply re-wordings for clarity or [...]

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