Comments on: Tearstrip-tease http://architectures.danlockton.co.uk/2007/05/25/tearstrip-tease/ Design and human behaviour Sat, 11 Feb 2012 15:34:54 +0000 hourly 1 http://wordpress.org/?v= By: McVitie says ‘Yes’ to sexy babes : Spada Professional Services PR Firm http://architectures.danlockton.co.uk/2007/05/25/tearstrip-tease/comment-page-1/#comment-295953 McVitie says ‘Yes’ to sexy babes : Spada Professional Services PR Firm Tue, 14 Oct 2008 09:42:52 +0000 http://architectures.danlockton.co.uk/2007/05/25/tearstrip-tease/#comment-295953 [...] Irresistible image of McVitie’s digestive biscuits courtesy of Dan Lockton. [...] [...] Irresistible image of McVitie’s digestive biscuits courtesy of Dan Lockton. [...]

]]> By: Chris http://architectures.danlockton.co.uk/2007/05/25/tearstrip-tease/comment-page-1/#comment-63281 Chris Sat, 26 May 2007 11:00:33 +0000 http://architectures.danlockton.co.uk/2007/05/25/tearstrip-tease/#comment-63281 Maybe we're the exception to the rule, but the position of the tear strip makes no difference to our consumption: we always destroy the packaging on packs of biccies because we decant them straight into a biscuit tin, thus clearly making McVitie's fiendish tearstrip strategies pointless. For cream crackers, we open the pack and put the opened pack, still with its wrapper, into a specially designated cracker tin. For an extra guarantee of freshness, I usually cover the open end with a freezer bag. Just in case, you understand. The most annoying thing about opening products is tins of red salmon ditto tuna, naturally). You have to open them with a butterfly can opener, and this can be quite tricky even for me, so I assume older people or anyone with arthritis must find them very frustrating. Not all tins have ring pulls, which are much easier to use. The thing about packs and tins that are hard to open is that clever strategies (or, in the case of tinned fish, no strategy) can backfire: you just think 'why can't they make things easier to use' and will sometimes decide not to buy at all. Maybe we’re the exception to the rule, but the position of the tear strip makes no difference to our consumption: we always destroy the packaging on packs of biccies because we decant them straight into a biscuit tin, thus clearly making McVitie’s fiendish tearstrip strategies pointless.

For cream crackers, we open the pack and put the opened pack, still with its wrapper, into a specially designated cracker tin. For an extra guarantee of freshness, I usually cover the open end with a freezer bag. Just in case, you understand.

The most annoying thing about opening products is tins of red salmon ditto tuna, naturally). You have to open them with a butterfly can opener, and this can be quite tricky even for me, so I assume older people or anyone with arthritis must find them very frustrating. Not all tins have ring pulls, which are much easier to use.

The thing about packs and tins that are hard to open is that clever strategies (or, in the case of tinned fish, no strategy) can backfire: you just think ‘why can’t they make things easier to use’ and will sometimes decide not to buy at all.

]]>