The Design with Intent Toolkit v.0.9

â–  How to influence user behaviour
â–  12 inspirational design patterns in poster form (plus 35 more)
â–  Grouped into 6 ‘lenses’ giving different perspectives

Design for Behaviour Change: The Design with Intent Toolkit v. 0.9
Download the poster (it’s a 1.3 MB PDF) – now also includes A4 pages for each lens, for easier printing  [Alternative link]

***Please note***
This is an old version of the toolkit – the newer Design with Intent toolkit v.1.0 is also available and is much better!


Start with the problem

You have a product, service or environment–a system–where users’ behaviour is important to it working properly (safely, efficiently), so ideally you’d like people to use it in a certain way.

Or maybe you have a system where it would be desirable to alter the way that people use it, to improve things for users, the people around them, or society as a whole.

How can you modify the design, or redesign the system, to achieve this: to influence, or change users’ behaviour?

The design patterns

The Design with Intent Toolkit aims to help designers faced with ‘design for behaviour change’ briefs. The poster* features 12 design patterns which recur across design fields (interaction, products, architecture), and there are also 35 more detailed here on the website. Some of the names will be unfamiliar, but we hope the patterns and examples will be understandable, and inspire your own concepts.

Think about how you might apply the ideas to your brief, and what could work given what you know about the problem. If you get stuck, try combining ideas from different patterns: many real examples can be thought of as using two or more patterns.

The patterns are grouped into six ‘lenses’, each offering a different worldview on design and behaviour. The lenses allow you to ask “How might someone else approach the problem?” and ought to help you think outside your initial perspective (or your client’s):

Architectural lens

Errorproofing lens

Persuasive lens

Visual lens

Cognitive lens

Security lens

A different approach: using the patterns as questions
Nedra Kline Weinreich, author of Hands-on Social Marketing, has created a clever Design Approach for Behaviour Change worksheet based on the 12 patterns from the Design with Intent poster, by re-framing each of the patterns as a question. This is a great idea, turning the patterns into cues for you to think about relative to your problem. After working through the questions, you pretty much end up with a set of possible solutions.

What sort of behaviour are you trying to achieve?

See the next page…

*Lockton, D., Harrison, D.J., Stanton, N.A. Design for Behaviour Change: The Design with Intent Toolkit v.0.9, Uxbridge: Brunel University 2009 (ISBN 978-1-902316-6-1 print; 978-1-902316-63-5 eBook),

The Design with Intent Toolkit v0.9 by Dan Lockton, David Harrison and Neville A. Stanton
Introduction | Behaviour | Architectural lens | Errorproofing lens | Persuasive lens | Visual lens | Cognitive lens | Security lens


  1. Kimberley

    Thank you. This is very valuable material for a newcomer to this side of the design world.

  2. Pingback: anthillz » Blog Archive » links for 2009-04-06

  3. Pingback: Сборник паттернов Intent Toolkit |

  4. Pingback: » OLDaily per Stephen Downes, 13 d’abril de 2009 TIC, E/A, FER / PER…:

  5. Pingback: Just found a very interesting blog for the design people of this network « Ableism and Ability Ethics and Governance

  6. Feel very lucky to have found your website. I have been looking to create a toolkit like the DwI Behavior Change Design Toolkit for some time. I couldn’t have come close to doing a better job. I’m a MAsters student in Environmental Studies at York University in Toronto, Canada. Thanks! I think I may have found a way to sharpen my research interests. Cheers.

  7. Pingback: Design with Intent Toolkit | Neatorama

  8. Pingback: The Design with Intent Toolkit | EGM Weblog

  9. Pingback: Design effects behaviour… how? « SUPERfluity

  10. Pingback: Projektowanie perswazyjne i prewencyjne - user experience design: projektowanie interakcji i użyteczność

  11. Pingback: Design with Intent | frog design on Design with Intent

  12. Pingback: A Digital Outrigger / Library Usability Links 7/8/09

  13. Pingback: naHipermídia » Blog Archive » O papel da visualização no design de aplicativos

  14. Pingback: Home truths and having your mates round « stuff//stuffing//stuffed.

  15. Pingback: Design with Intent | September workshop sessions: invitation

  16. Pingback: O papel da visualização no design de aplicativos :: Luciano Lobato

  17. Pingback: Cognição aumentada: esclarecimentos :: Luciano Lobato

  18. Pingback: Design for persuasion – aftermath « Mediachannel by Christel De Maeyer

  19. Pingback: Design with Intent | Some interesting projects (Part 2)

  20. Pingback: Mayo Nissen » CIID 09/10: Video Prototyping

  21. Pingback: Wireframing and “Design with Intent” principles « IWM14

  22. Pingback: Design with Intent | What’s happening with the toolkit (Part 1)

  23. Pingback: Cognitive Design » Blog Archive » 47 Ways to Design for Behavior Change

  24. Pingback: Putting people first » Design for sustainable behaviour (part 1)

  25. Pingback: Diferenças entre UX, AI, IxD e DI :: Luciano Lobato

  26. Pingback: Design with Intent | Learning from game design: 11 gambits for influencing user behaviour

  27. Pingback: A Ludic Approach to Designing Behaviour

  28. Pingback: Projektowanie perswazyjne – czego możemy nauczyć siÄ™ od twórców gier

  29. Pingback: Designing with Lenses | UX Booth

  30. Pingback: Design with Intent | Design with Intent toolkit 1.0 now online

  31. Pingback: Web analytics and conversion essentials > Smart Insights Digital Marketing

  32. Pingback: Four Design Links: July 22, 2010 -- BlogLESS: A Blog about Design Ethics

  33. Pingback: Diferenças entre UX, AI, IxD e DI « Once more Violet Behaviour

  34. The work you present is an insightful contribution to designers like me. I have often operated on freestyle mode and now I can add concepts to my research on design structures.

    Thank You,
    Mulenga PK

  35. Pingback: Social Marketer | Blog | The Tip Jar - 10/15/09

  36. Pingback: Design with Intent « E Waste

  37. Pingback: 为什么劝导式设计将是你的下一个必备技能 | 小脚丫博客-崇尚专注 | 聚焦互联网开发信息

  38. Pingback: 为什么劝导式设计将是你的下一个必备技能 | Q1前端开发

  39. Pingback: 为什么劝导式设计将是你的下一个必备技能

  40. Pingback: Why Persuasive Design Should Be Your Next Skill Set «

  41. Pingback: 为什么劝导式设计将是你的下一个必备技能 | 优酪网

  42. Pingback: 什么是劝导式设计? « 举旗网

  43. Pingback: 为什么劝导式设计将是你的下一个必备技能 | 安卓眼.AndroidEye

  44. Pingback: 为什么劝导式设计将是你的下一个必备技能 - 挨踢男-聚焦移动互联网创新与创业,挖掘深度评论,分享阅读视角

  45. Pingback: Persuasive Design | Nick Interaction Design — 交互设计

  46. Pingback: Persuasive Design | Nick Interaction Design --- 交互设计

  47. pow-wow! excuse me please im outa here – need to go studying to understand this great massive thick block of knowledge – c u …

  48. Pingback: The Tip Jar – 10/15/09

  49. Pingback: 101 Patterns for Influencing Behaviour Through Design |

  50. Pingback: Why Persuasive Design Should Be Your Next Skill Set - Designerama

  51. Pingback: Persuasive design « Using interactive visualizations to create learning

  52. Pingback: Design with Intent toolkit – resource to encourage different perspectives on design | The Attic

Comments are closed.