Design with Intent | Bad profits

Swoopo: Irrational escalation of commitment

By Dan Lockton ⋅ October 2, 2008 ⋅ 27 comments

Swoopo, a new kind of “entertainment shopping” auction site, takes Martin Shubik’s classic Dollar Auction game to a whole new, automated, mass participation level. It’s an example of the escalation of commitment, or a sunk cost fallacy, where we increase our commitment (in this case with real money) even though (in this case) most users’ [...]

Freudian slip in BBC iTunes story

By Dan Lockton ⋅ October 1, 2008 ⋅ Post a comment

From this BBC story, as of 6.43 pm.
P.S. I love the way it’s claimed “everyone will benefit” from the royalty rise. As a consumer, I can’t wait to be paying more! Perhaps a price increase will help limit the consumption of this precious rivalrous good… oh, wait…
P.P.S. Not the first time a BBC story about [...]

How to fit a normal bulb in a BC3 fitting and save £10 per bulb

By Dan Lockton ⋅ July 21, 2008 ⋅ 38 comments

Standard 2-pin bayonet cap (left) and 3-pin bayonet cap BC3 (right) fittings compared
Summary for mystified international readers: In the UK new houses/flats must, by law, have a number of light fittings which will ‘not accept incandescent filament bulbs’ (a ‘green’ idea). This has led to the development of a proprietary, arbitrary format of compact fluorescent [...]

Persuasion & control round-up

By Dan Lockton ⋅ October 10, 2007 ⋅ 6 comments

New Scientist: Recruiting Smell for the Hard Sell
Samsung’s coercive atmospherics strategy involves the smell of honeydew melon:
THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, constantly morphing light scheme, the scent gives the store a blissfully relaxed, [...]

Biting Apple

By Dan Lockton ⋅ September 28, 2007 ⋅ 8 comments

Interesting to see the BBC’s summary of the current iPhone update story: “Apple issues an update which damages iPhones that have been hacked by users”. I’m not sure that’s quite how Apple’s PR people would have put it, but it’s interesting to see that whoever writes those little summaries for the BBC website found it [...]

In default, defiance

By Dan Lockton ⋅ August 8, 2007 ⋅ 9 comments

‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this way are, clearly, enormous; two interesting examples have recently been [...]

Dishonourable discharge?

By Dan Lockton ⋅ August 7, 2007 ⋅ 4 comments

Long overdue, I’m currently reading Bruce Schneier’s excellent Beyond Fear, and realising that in many ways, security thinking overlaps with architectures of control: the goal of so many systems is to control users’ behaviour or to deny the user the ability to perform certain actions. I’ll post a fuller comparison and analysis in due course, [...]

Pier pressure

By Dan Lockton ⋅ August 3, 2007 ⋅ 2 comments

Deliberately routing users via a longer or more circuitous route is found in many forms (with a variety of intentions) from misleading road signs, to endless click-through screens, splitting up articles, periodic rearrangement of supermarket shelves, and so on. This kind of forcing function can also be used to increase the likelihood of users reading [...]

Another charging opportunity?

By Dan Lockton ⋅ July 23, 2007 ⋅ 13 comments

Last month, an Apple patent application was published describing a method of “Protecting electronic devices from extended unauthorized use” – effectively a ‘charging rights management’ system.
New Scientist and OhGizmo have stories explaining the system; while the stated intention is to make stolen devices less useful/valuable (by preventing a thief charging them with unauthorised chargers), [...]

The Terminal Bench

By Dan Lockton ⋅ July 6, 2007 ⋅ 18 comments

Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch:
Flying from the new Heathrow Terminal 5 and facing a lengthy delay? No worries. Take a seat and enjoy the spectacular views through [...]

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