New Scientist: Recruiting Smell for the Hard Sell
Samsung’s coercive atmospherics strategy involves the smell of honeydew melon:
THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, constantly morphing light scheme, the scent gives the store a blissfully relaxed, [...]
Unless you always read via RSS, you’ve probably noticed that this site’s changed a bit in the last few days. It has a new style, new layout and even a pretentious/over-complex new name: fulminate // Architectures of Control. Why have I done this?
Via MAKE, an article from Electrical Design News looking at lithium battery authentication chips in products such as phones and laptops, designed to prevent users fitting ‘non-genuine’ batteries.
Now, the immediate response of most of us is probably “razor blade model!” or even “stifling democratic innovation!” (as Hal Varian or Eric von Hippel might put [...]
A few days ago, Tim Quinn of Dangerous Curve posted an interesting observation on the Simple Control in Products page:
“This may not be what you had in mind, but I immediately thought of such things as toothpaste pumps that ‘meter’ use to insure the product will be used up quickly at a rate higher than [...]