Design with Intent | Choice Architecture

frog design on Design with Intent

By Dan Lockton ⋅ June 14, 2009 ⋅ 13 comments

Robert Fabricant of frog design – with whom I had a great discussion a couple of weeks ago in London – has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ – which tackles the question of how, and whether, designers can and should [...]

Eight design patterns for errorproofing

By Dan Lockton ⋅ February 27, 2009 ⋅ 6 comments

Go straight to the patterns
One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from those routes being treated as ‘errors’. Design can help avoid the [...]

Salt licked?

By Dan Lockton ⋅ August 4, 2008 ⋅ 8 comments

UPDATE: See the detailed response below from Peter of Gateshead Council, which clarifies, corrects and expands upon some of the spin given by the Mail articles. The new shakers were supplied to the chip shop staff for use behind the counter: “Our main concern was around the amount of salt put on by staff seasoning [...]

The asymmetry of the indescribable

By Dan Lockton ⋅ August 1, 2008 ⋅ 6 comments

Like the itchy label in my shirt, there’s something which has been niggling away at the back of my mind, ever since I started being exposed to ‘academic fields’, and boundaries between ’subjects’ (probably as a young child). I’m sure others have expressed it much better, and, ironically, it probably has a name itself, and [...]

Richard Thaler at the RSA

By Dan Lockton ⋅ July 17, 2008 ⋅ 4 comments

Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the links between design and behaviour change. Some notes/quotes I scribbled down:

Nudges and the power of choice architecture

By Dan Lockton ⋅ June 10, 2008 ⋅ 3 comments

An ‘advance uncorrected page proof’ of Nudge I managed to get off Abebooks. Thanks to Hien Nguyen for the photo.
Nudge, by Richard Thaler and Cass Sunstein, is a publishing sensation of the moment, no doubt helped by Thaler’s work advising Barack Obama (many thanks to Johan Strandell for originally pointing me in Thaler and [...]

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