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Design engineering

A knife blade cutting the cable of a generic charger/adaptor

Last month, an Apple patent application was published describing a method of “Protecting electronic devices from extended unauthorized use” – effectively a ‘charging rights management’ system.

New Scientist and OhGizmo have stories explaining the system; while the stated intention is to make stolen devices less useful/valuable (by preventing a thief charging them with unauthorised chargers), readers’ comments on both stories are as cynical as one would expect: depending on how the system is implemented, it could also prevent the owner of a device from buying a non-Apple-authorised replacement (or spare) charger, or from borrowing a friend’s charger, and in this sense it could simply be another way of creating a proprietary lock-in, another way to ‘charge’ the customer, as it were.

It also looks as though it would play havoc with clever homebrew charging systems such as Limor Fried‘s Minty Boost (incidentally the subject of a recent airline security débâcle) and similar commercial alternatives such as Mayhem‘s Anycharge, although these are already defeated by a few devices which require special drivers to allow charging.

Reading Apple’s patent application, what is claimed is fairly broad with regard to the criteria for deciding whether or not re-charging should be allowed – in addition to charger-identification-based methods (i.e. the device queries the charger for a unique ID, or the charger provides it, perhaps modulated with the charging waveform) there are methods involving authentication based on a code provided to the original purchaser (when you plug in a charger the device has never ‘seen’ before, it asks you for a security code to prove that you are a legitimate user), remote disabling via connection to a server, or even geographically-based disabling (using GPS: if the device goes outside of a certain area, the charging function will be disabled).

All in all, this seems an odd patent. Apple’s (patent attorneys’) rather hyperbolic statement (Description, 0018) that:

These devices (e.g., portable electronic devices, mechanical toys) are generally valuable and/or may contain valuable data. Unfortunately, theft of more popular electronic devices such as the Apple iPod music-player has become a serious problem. In a few reported cases, owners of the Apple iPod themselves have been seriously injured or even murdered.

…is no doubt true to some extent, but if the desire is really to make a stolen iPod worthless, then I would have expected Apple to lock each device in total to a single user – not even allowing it to be powered up without authentication. Just applying the authentication to the charging method seems rather arbitrary. (It’s also interesting to see the description of “valuable data”: surely in the case that Apple is aware that a device has been stolen, it could provide the legitimate owner of the device with all his or her iTunes music again, since the marginal copying cost is zero. And if the stolen device no longer functions, the RIAA need not panic about ‘unauthorised’ copies existing! But I doubt that’s even entered into any of the thinking around this.)

Whether or not the motives of discouraging theft are honourable or worthwhile, there is the potential for this sort of measure to cause signficant inconvenience and frustration for users (and second-hand buyers, for example – if the device doesn’t come with the original charger or the authentication code) along with incurring extra costs, for little real ‘theft deterrent’ benefit. How long before the ‘security’ system is cracked? A couple of months after the device is released? At that point it will be worth stealing new iPods again.

(Many thanks to Michael O’Donnell of PDD for letting me know about this!)

Previously on the blog: Friend or foe? Battery authentication ICs

UPDATE: Freedom to Tinker has now picked up this story too, with some interesting commentary.

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Snowdown, by Matthew Barnett
Main image and above right: Snowdown aesthetic model; below right: Snowdown functional test rig prototype.

Snowdown, by Matthew Barnett, is fantastic. Powered by a child exercising, moving the handle, it crushes ice cubes and compacts them to make snowballs. There are a lot of kids out there who would very much like one of these, at any time of year – summer especially. Shown last month at Made in Brunel – I hope Matthew finds a way to take the project forward.

Is the requiring-exercise-to-get-a-reward strategy an architecture of control? I think so, and I think this product exemplifies why and how it is possible to use ‘control’ for the benefit of the user. Sure, society benefits when children grow up more healthily, but the children (and their parents) also benefit. And Snowdown actively rewards the user for his or her effort.

We’ve seen this thinking, specifically regarding encouraging exercise, embodied before on the blog in two products, as far as I can remember: Gillian Swan’s Square-Eyes (also from Brunel), and, of course, the Entertrainer. Both of these use television as the ‘reward’ for exercise – in the case of Square-Eyes, 100 steps on the special insole equate to 1 minute of TV time (controlled by a base station); with the Entertrainer, the user’s heart rate is monitored (you can set the level of exercise you want) and the TV’s volume is controlled, which is an interesting concept: you exercise watching the TV, keeping your heart rate within the optimal range:

The chest strap heart monitor wirelessly relays your heart rate to the Entertrainer™. The Entertrainer then determines if your heart rate is within, above, or below your target zone. If your heart rate is low, the Entertrainer lowers the volume on your television (or other infrared remotely controlled device). If your heart rate is within the target zone (range), the volume remains at a comfortable level. If your heart rate is too high, the volume increases.

Stanford’s Captology research group has also investigated exercise-promotion persuasive technology extensively (e.g. here) but I’m not sure to what extent actual ‘control’ is involved, as opposed to persuasion through making exercise more attractive/fun.

Square-Eyes by Gillian Swan Square-Eyes by Gillian Swan
Square-Eyes by Gillian Swan, using special insoles and a control unit

Image from theentertrainer.com
The Entertrainer (image from theentertrainer.com)

Nevertheless, with all the above examples, the element of control is very much something the user opts into (unless, say, parents were to force their kids to use Square-Eyes or have no TV) rather than having it imposed with no choice. The ‘code’ is embedded in the product architecture, but you make a choice to use the product because you want the discipline it can help give you.

And again, Snowdown stands out, since it is something fun in itself. Indeed, it may be stretching it to see it as any more a control example than any other children’s toy which requires exercise (bicycle, trampoline, rollerskates, etc). If I hadn’t seen Matthew’s description which specifically highlighted the product’s ability to promote exercise in children, I probably wouldn’t have considered it in this light at all. And it’s perhaps this ‘mindless margin’ (to quote Brian Wansink) of helping yourself while not feeling that you’re being ‘controlled’, which might lie behind positive, successful, ethical, useful applications of architectures of control in design as opposed to the generally anti-user spirit with which the majority are imbued.

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Light bulbs

UPDATE: See this more recent post for information and photos of how to get a 2-pin bulb to fit in a BC3 fitting.

BC3 reactions

The post looking at the Eaton MEM BC3 system, a couple of months ago, has become something of a reference for UK householders and renters trying to work out why they can’t fit a normal 2-pin bayonet compact fluorescent (or other bulb) in the light fittings of their new house or flat – or so I assume from some of the search strings in the server logs.

Some comments from readers highlight the frustration and inconvenience caused by the 3-pin system – and in these cases it’s people trying to use CFLs in the fittings. They’re trying to be energy-efficient, trying to comply with government advice indeed, yet a combination of ill-thought-out regulations and a razor-blade-style commercial lock-in architecture of control is preventing their success. As an example of ‘reducing the environmental impact of products by using design to change user behaviour‘, the BC3 seems to be a poorly thought-out initiative.

MEM BC3 compared with standard 2-pin bayonet CFL

Increasing CFL uptake

Elsewhere, on the subject of CFLs, Duncan Drennan of The Art of Engineering blog has a very informative post looking at aspects of the CFL argument, such as comparing colour rendering indices, which are less often addressed in media articles on the subject. As Duncan makes clear – even including a spreadsheet to calculate the savings – the monetary arguments in terms of electricity saved are probably a more direct way to persuade many people than using environmental arguments.

Duncan also mentions the higher-end CFLs such as the Osram Dulux Superstar (which has a quicker start-up time to full brightness than standard CFLs). Along with CFLs which are shaped more like conventional incandescent bulbs (such as the version of the Osram Duluxstar, third from left in the first photo below), or even with more interesting forms, such as the concepts by Dutch designer Jacob de Baan (second image below), these surely have the potential to convert more householders to CFLs: the standard 3 U-tube design is rather ugly.

Some types of CFL compared with a 150W incandescent
Bulbs by Jacob de Baan
Above: Some types of CFL (from left: Tesco Value, GE Elegance and Osram Duluxstar) lined up next to a burned-out incandescent bulb. Note that the Osram Duluxstar – basically a standard 3 U-tube CFL with a bulb-shaped cover – is taller than even the 150W incandescent, due to the space taken up by the ballast, and this extra length can be a problem when using CFLs in existing light fixtures, shades, etc. Some companies, such as Sylvania with its Mini-Lynx Ambience range, have addressed this by making CFLs with shorter tubes and ballast such that the whole thing is the same size as a standard incandescent bulb. Below: Three CFL concepts by Jacob de Baan. Apologies for the scan quality (the images are from The Eco-Design Handbook, 2004 edition, by Alastair Fuad-Luke).

Power Factor

A rarely mentioned issue with CFLs which I realised recently (courtesy of a letter by Andrew Porter in The Engineer, a UK journal), is that of power factor. Not having studied electricity generation for some time, this is something I’d shoved to the back of my mind, but essentially it results from the phase shift between voltage and current caused by a reactive (capactive or inductive) load as opposed to a purely reactive one, and means that the actual power supplied by the power station (in volt-amps) will be greater than that indicated by simply looking at the wattage (in watts), where reactive loads are involved.

A normal incandescent filament bulb is an almost entirely resistive load, and the voltage and current will be in phase (hence a power factor of 1). But a CFL – with a significant proportion of capacitive load due to the ballast – will have a much lower power factor, perhaps only 0.5. This means that a ’15W’ CFL actually requires 30VA from the power station – which the private customer will not pay for directly, since home electricity meters only measure watts, but it is still equivalent to needing to supply double the power. That increase in necessary generation can’t be ignored: the consumer will pay for it one way or another.

Rod Elliott has a detailed examination of why the power factor should certainly be taken into account when looking at CFLs in a policy context and it’s very much worth reading for a better understanding of the issue. While fluorescent lighting ballasts with high power factors (0.95+) are available (in industrial situations, a large customer will often have to pay for the actual VA drawn by large reactive loads, such as motors), they are unlikely to be incorporated any time soon into mass-produced cheap CFLs. Elliott suggests that because fluorescent lighting is so often left on continuously (partly because of the belief that it will last longer if not switched on-and-off), in conjunction with the power factor issue, mass adoption of CFLs may actually increase the electricity used.

I don’t know to what extent policy-makers have taken the power factors of cheap CFLs into account when planning mass conversion initiatives, but in the long run, it would seem that LED home lighting (without a power factor issue), perhaps with DC ring-mains to prevent the need for multiple transformer/rectifiers, is a better solution than total adoption of CFLs.

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A new course for the research

UPDATE: This 2-page PDF (produced summer 2008) introduces the research

I’ve taken the plunge, and will be starting a PhD in September at Brunel University, Uxbridge, in the School of Engineering & Design.

The chosen subject incorporates both a formal investigation and review of certain architectures of control in design, and practical application of them for what I see as a worthwhile purpose: reducing the environmental impact of consumer products. This is an area which has come up quite a few times on the blog and in my previous research, and which I feel is both timely and worthy of a detailed treatment. The initial official title of the research is Reducing the environmental impact of products by using design to change user behaviour, and I’ve quoted a slightly shortened version of my brief tentative proposal below:

Introduction

Much research has concentrated on reducing the environmental impact of consumer products through improving manufacturing methods, efficiency of operation, and end-of-life processes. Attention is also being turned to changing consumers’ behaviour to the same end, through public education, policy and taxation emphasis — and product design methods, on which this study will focus.

Various techniques allow the characteristics of a product’s use phase to be influenced in favour of increased sustainability or reduced environmental impact. In purely technological terms, increased efficiency of operation is clearly a major goal, yet it may also be equally — and independently — important to reduce or otherwise to alter the period or manner of the product’s use, and that means changing users’ behaviour. Methods of achieving this, by using design techniques, range from ‘hard’ coercive constraints (technology which ‘refuses’ to be operated in a certain manner) to ‘softer’ psychological constraints which encourage or guide the consumer to use the product in a different way. The field lies at the intersection of technology and human factors, with the limits of any approach’s impact being determined by both technological and interaction design issues.

The study

This study will, in the first phase, review and characterise existing and novel design- and technology-led approaches to changing users’ behaviour to reduce the environmental impact of products. Donald Norman’s concepts of forcing functions and behaviour-shaping constraints, Shigeo Shingo’s poka-yoke methods, and B.J. Fogg’s ‘captology’ research at Stanford are pertinent here as starting points, since while these have been developed in the contexts of interaction design, manufacturing engineering and computer science respectively, there is significant potential to apply similar thinking with environmental considerations in mind; as far as the author is aware, this has not previously been done systematically.

A few specific technological approaches include: use of interlocks to ensure users make decisions or perform actions in the ‘right’ order when the ‘wrong’ order can be detrimental environmentally; sensors to shut down functionality when a product is not being used (e.g. motion-detection for lighting); sensors which prevent unnecessary energy use (e.g. a vehicle throttle which prevents over-revving when stationary); and the use of designed-in obsolescence to produce ‘optimum environmental lifetime’ products which expire at predetermined lifetimes, perhaps even using active disassembly techniques.

The second phase will involve testing-out of selected approaches through user trials and simulated trials of a number of functional product prototypes incorporating the behaviour constraints to determine levels of actual environmental benefit, and establish the technological and human factors affecting the ‘real-world’ applicability of these. Comparing life-cycle analyses of existing products’ use phases with those of the prototypes will allow a quantitative assessment of the benefits of different techniques in these contexts.

For example (illustrative only): A lot of electricity is wasted due to over-filling of electric kettles — a trial might compare prototypes ranging from the ‘soft’ constraint of a kettle with clearer visual/audio indications of fill level (prominent ‘x cups of water’ display) or financial implications of the energy use (‘Boiling this amount of water will cost you x pence’), through a kettle with a requirement to pre-select the water fill-level before filling (hence forcing the user to think about what he or she is doing), to a more extreme constraint of a kettle which will only boil one cup of water at a time — rapidly, but ensuring there can be no over-filling. Analysing the results of user trials of a range of prototypes such as these, and comparing with the energy usage of a conventional kettle, would allow actual energy savings to be quantified, and the limits of efficacy due to human factors (e.g. user frustration or misunderstanding) to be established. (The kettle examples described here are simplistic but this is the sort of approach intended.)

Another aim is to develop a ‘toolkit’ of tested design approaches, with relative efficacies and pertinent issues specified, to be of use to designers and engineers looking to create more environmentally friendly products. The outcome here would be an accessible publication (a short book, eBook and/or presentation, separate from the thesis) illustrating and detailing the techniques, made available to companies and students. It is hoped that government eco-design initiatives may also be interested in the practical implications of the work.

Background

The author studied Industrial Design Engineering at Brunel from 2000-4, and did a (taught) Cambridge-MIT Institute Master’s in Technology Policy from 2004-5. He has since worked in freelance design engineering and product design for a number of clients including, currently, Sir Clive Sinclair. His Master’s dissertation (and ongoing independent research in this area) investigated ‘architectures of control’: intentionally controlling user behaviour, mainly for political and commercial reasons, in a variety of fields, especially the built environment and digital rights. This forms a useful background to the proposed study.

Contribution to knowledge

The aim of the study will be to address these questions, reformulated as appropriate: How can users’ behaviour be changed, through redesign of products, to reduce environmental impact? Which methods are most suitable for specific situations? How significant are the impact reductions, and what technology and human factors issues affect the implementations? It is hoped that the process of investigating and answering these questions, together with an outcome synthesising the practical applications (the ‘toolkit’ described above), in addition to the thesis, will constitute an original, distinct and useful contribution to knowledge.

I’m excited: this gives me a fantastic opportunity to develop and extend the architectures of control research into what I consider to be a positive area (rather than the generally distasteful social engineering/’security’/designed-in-compliance/economic lock-in), which was otherwise going to be very difficult. I’m very lucky, thanks to the efforts of my supervisor, to have a studentship, which effectively means that this PhD is a job in environmentally sensitive design research, at one of the best technological design institutions in the UK.

I’ll continue to chart and examine all architectures of control via this blog, of course, but will now have the backing of some academic credibility – and resources – which should allow a more rigorous level of analysis, and exposure to expertise, precedents and inspirations.

The decision to go for a PhD wasn’t taken lightly; deciding how to progress professionally is something which has been taxing me for some time, alongside the challenges of freelance work (one reason why this blog has suffered over the last few months). I’m aware that it is not going to be easy, by any means (Tom Coates’ article – and the appended comments – and Rich Watts’ blog, for example, were very helpful in this regard), but it’s a long time since a project has excited me as much as this one, and I take that as a very positive sign.

Why Brunel? It’s where I did my undergraduate degree (although at the Runnymede campus, very different to Uxbridge), and many of the same staff, research strengths and commercial partnerships remain or have further developed. The university has greatly expanded the promotion of engineering and design and, as a future part of the University of London, seems a lot more confident about itself. While I very much enjoyed my time at Cambridge doing my Master’s, and it sparked my academic interest in architectures of control (specifically, in Frank Field’s lectures, both in person and via MIT videolink), I want (using my background) to develop the subject in a design context, which Cambridge does not offer in the same way.

The success of this blog in attracting some amazing, insightful comments (from what I can assume are amazing, insightful readers) has also given me a lot more confidence that taking this research further is not just worthwhile, but something I really must do, and I’m very grateful to all who’ve helped along the way so far.

The next post will review some of the ‘environmental architectures of control’ examples (both real and suggested) which I already have on my list, from this blog and elsewhere. Other than that, my girlfriend and I are off to Dublin for a few days’ break, and I’ve pledged not to take any work with me, physically or mentally, so let’s hope the spam filter can take care of the blog until next week!

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Office and workshop door plaques

In part 1 of ‘What I’ve learned so far…’ I looked mostly at being a ‘jack-of-all-trades’ and the idea of ‘Wexelblat’s scheduling algorithm’ (or the ‘good, fast, cheap: pick two’ theory) as it applies to a young freelancer starting out. There were some very insightful comments which are also well worth reading.

Before starting on Part 2, I feel I should apologise for the relative dearth of posts recently. This seems to be a recurring pattern, although this time it’s actually resulting in some people unsubscribing in Bloglines… The reason is primarily that I’ve had a series of projects which have taken a lot out of me, time-, sanity- and confidence-wise. I can’t really explain too much at this point, but referring to Client Breeds 6, 7, 8 and 11 as explained at the excellent FreelanceSwitch should give some hints! Suffice to say, I hope never to make the same series of mistakes again. A later part of this series will be my own take on the ‘Client Breeds’ idea and managing different clients’ expectations, but for the moment, on with Part 2:

The Portfolio Dip

When you’re at university, college, or working on design in your spare time, the rate at which you add new work to your portfolio can be equal to the rate you do the work. If you do three projects in the final year of your degree, you can add three projects. But when you start doing ‘real’ projects for companies, they’re likely to be confidential, at least until they reach production (if they even go this far), so you can’t show anyone. This applies, of course, to designers working full-time for a company as well as freelancers, but is more importnat for freelancers. (Incidentally, a friend of mine whom I’d classify as an extremely successful freelancer, suggests that only 1 out 10 potential products developed for clients are ever likely to reach mass production, and he makes that clear to the clients as he goes, which is something I’ve been far too reticent about doing.)

Back to the point: the confidentiality requirements mean that – superficially at least – your portfolio starts to look a bit stale (e.g. this). The rate of new work added drops sharply, and this can certainly have an effect on your own confidence quite apart from – we might expect – not being so persuasive to potential clients. (If you’re also, sensibly, weeding out some of the older projects of which you’re not quite so proud – too studenty, too weak – then as well as the size of the portfolio decreasing, the period it covers may also decrease to a narrow focus around, say, the final two years of your degree. And the rate of work added actually goes negative.) Roughly, you might end up with something like this:

The Portfolio Dip

If the most recent stuff you can show them is a student project, or even a speculative competition entry hacked together in your spare time (if any), then they may well treat you like a student or a speculative chancer rather than a professional designer. What they expect to pay you could also be in accordance with this.

Equally, even if the early freelance jobs you take on do reach production quickly, or can be shown without a confidentiality worry, they’re not necessarily going to be especially impressive. For example, I’m grateful for getting the job of making new signage (below) for a local sandwich shop, to the client’s design, but putting this into a portfolio primarily focusing on more technically innovative work may well dilute its appeal to certain prospective clients.

Nibbles signage, Datchet, BucksNibbles signage, Datchet, Bucks

All of the above reinforces something very important. Industrial experience during a degree – ideally a summer internship or an actual sandwich year placement – can be extremely valuable, especially if some of what you worked on has reached production by the time you graduate or start your freelance career. In effect, this work can help ‘plug’ the portfolio gap, with real-life, commercially viable products which may even be familiar to potential clients already. While choosing a sandwich course makes your degree longer – and that year’s wages may be very low – with the right choice of company and some hard work, you may have an asset which makes your portfolio work stand out above others’.

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UPDATE: See this more recent post for information and photos of how to get a 2-pin bulb to fit in a BC3 fitting.

This may well be the example which involves the most different ‘architecture of control’ issues so far – by a long way. It is a complex case with a number of aspects, intentions and effects to consider. My mind isn’t made up on the rights and wrongs of this: it’s certainly an architecture of control, it’s certainly devious and it’s certainly a case of introducing a razor-blade model (product lock-in) into a field where there was previously none; it will also end up costing many consumers more money, yet it’s founded in an attempt to ‘encourage’/force more environmentally friendly behaviour.

A couple of weeks ago, George Preston let me know about Eaton MEM BC3 light bulbs and fittings. These are compact fluorescent lamps (CFLs or ‘energy-saving’ bulbs) which have their own kind of three-pronged bayonet connector (left), as opposed to the standard two-pronged bayonet (right):

BC3 lamp, photo by George Preston
BC3 lamp, photo by George Preston
BC3 fitting - image from MEMLITE brochure
BC3 CFL and standard bayonet CFL compared, and a BC3 fitting. Upper two photos by George Preston; lower photo from BC3 brochure [PDF].

Notice those three prongs are irregularly spaced. A normal bayonet bulb won’t fit in a BC3 fitting, and a BC3 bulb won’t fit in a normal bayonet fitting.

What’s the rationale behind this?

From Approved Document L1 [PDF], an amendment to the UK Building Regulations, which came into force in April 2002 (applying to new-build houses):

1.54 Reasonable provision should be made for dwelling occupiers to obtain the benefits of efficient lighting. A way of showing compliance with the requirement would be to provide at a reasonable number of locations, where lighting can be expected to have most use, fixed lighting (comprising either basic lighting outlets or complete luminaires) that only take lamps having a luminous efficacy greater than 40 lumens per circuit-watt. Circuit-watts means the power consumed in lighting circuits by lamps and their associated control gear and power factor correction equipment. Examples of lamps that achieve this efficacy include fluorescent tubes and compact fluorescent lamps (not GLS tungsten lamps with bayonet cap or Edison screw bases).

The idea is, then, that since ‘normal’ bayonet fittings can take normal tungsten incandescent filament bulbs as well as normal CFLs – something which has of course driven the more widespread adoption of CFLs – there is the likelihood/possibility that householders might replace any pre-installed CFLs with filament bulbs, for whatever reason (the usual reasons are the colour of the light, the aesthetic appearance of the bulbs, and the warm-up time). To prevent this possibility, a new type of light fitting and associated CFL cap design were required which were uniquely compatible, so that anyone with this kind of fitting would have to fit bulbs with the new cap design, which would only be available on CFLs.

(Note that the same objective could have been achieved by fitting these rooms solely with fittings for commonly available standard linear fluorescent tubes, i.e. strip lights.)

So, Eaton’s MEM 250 division created the BC3 (bayonet-cap-3?) range, being nominated for an Electrical Product Award for Contribution Towards Energy Saving in the process.

What’s interesting is that as well as complete BC3 CFLs and BC3 fittings, the BC3 range includes BC3 base units (with the ballast and control electronics in them) into which a four-pin CFL tube can be plugged:

BC3 lamp unit, from EthicalProductsDirect.com BC3 base unit, from EthicalProductsDirect.com
Left: A tube unit with four pin connector; Right: A BC3 base unit (including ballast) to allow the tube to be attached. Images from Ethical Products Direct.

This allows the tube to be replaced independently of the electronics – thus saving resources – but does not appear to be the focus of the BC3 system. (Just a thought: if more new houses were pre-fitted with these base units, or simply standard 2-pin bayonet base units, within the light fittings, so that a householder would simply go out and replace the tube rather than the whole lot, similarly to the linear fluorescent tube suggestion above, would it not have made for a more environmentally friendly solution?)

Some interesting claims are being made for the BC3 system. Somehow the idea of forcing the householder to buy one particular brand of CFL has been transmuted into a misguided suggestion that the BC3 system actually makes the houses more energy efficient – e.g., from a housing association magazine [PDF] in Wiltshire:

Residents in some of Westlea’s newer homes will know that we now fit special three-way bayonet lamp fittings as one way to make the property more energy efficient. Although the ‘BC3 eco bulbs’ needed for these lamp fittings are more expensive than ordinary lightbulbs, using them in a ‘standard’ house could save the resident around £100 each year because they use less electricity than ordinary lightbulbs. Some residents have told us they have had difficulty buying the three-pin eco bulbs locally, but we’re pleased to report that the following outlets are able to supply them from £6.35 upwards…

From £6.35 each is a lot of money. Standard ‘Tesco Value’ 2-pin bayonet CFLs started at 88p each (Tesco, Egham, Surrey) the last time I looked – that’s especially cheap, and they were only 11W, but 15W units are commonly available from about £2 – £3. Searching Froogle shows that BC3 bulbs start from around £10. Even Ethical Products Direct, to whom Eaton MEM’s own website directs visitors wanting to buy BC3 bulbs, charges £9.36 for the cheapest complete BC3 unit.

This is a lot of money for something which provides the householder with exactly the same function as a standard CFL a quarter the price. (It’s not as if the BC3 bulbs last much longer, for example, or are more efficient. They just have a non-standard fitting and are only supplied by one manufacturer.) In fact, one might suggest that standard CFLs offer the householder more benefit, since they can be swapped around, fitted all over the place, even fitted to replace incandescent filament bulbs in standard fittings, should someone – shock – actually want to choose a CFL without being forced into doing so.

The housing association quote above demonstrates an important point about the use of BC3s. Many householders’ first encounter with them will be when they notice a CFL going dim or actually failing, or want to increase the light levels in a room, and find that they have to spend much more than they were expecting to spend on a CFL anyway. George’s story demonstrates this well:

We have recently moved into a new flat which is part of a modern development in London. A few lightbulbs needed replacing when we moved in, so I went out and bought some (they’re all energy-efficient ones so I bought the same to replace them with). But oddly, none of them would fit in the fittings. I was under the impression that there were just Bayonet and Screw Cap fittings? These fittings were bayonet, but needed three, irregularly-spaced pins instead of the standard two.

I’m no stranger to energy efficiency, and it wouldn’t be so annoying were it not for the fact that the bulb I had bought as a
replacement was an energy-efficient type anyway, but it seems illogical and a shame that properietary fitting sizes have been introduced into something that has always been so simple – choosing a lightbulb.

(Equally, there is the problem of actually getting hold of BC3 bulbs. I went to the enormous B & Q in Slough on Sunday and couldn’t see any on the shelves. While the 8,000 hour lifetime may mean that there’s not a massive demand for them yet from the public, ordering online and waiting for delivery is not really a great option when a light bulb fails. It often causes inconvenience, and can be dangerous – until Incluminate‘s a production reality (!), the best option is to keep spare bulbs in the cupboard. But if you don’t realise that you need to keep special BC3 bulbs, and that these aren’t available from every corner shop or even every massive DIY store, this is going to be extremely inconvenient. The BC3 brochure does mention a “householder card… which can be left with the homeowner highlighting the ‘energy saving’ aspects of their new home” but how many people will remember to stock up on BC3 bulbs as a result?)

Anyway, I think the main issues are:

  • Razor-blade model: monopoly on fitting type means higher prices can be charged for same function, consumers locked in
  • Non-standard fitting likely to cause significant inconvenience to householders
  • But:

  • System does force householders to use ‘energy saving’ bulbs*
  • The BC3 range is also made in the UK, which aside from actually supporting local jobs, means that the units are not transported from China as, say, Tesco Value CFLs are. That saves on transportation energy, at least, and while – looking briefly – I couldn’t find a patent for the BC3 system, I presume Eaton have it protected somehow, otherwise there would surely be cheaper BC3-compatible bulbs available.

    (Another thought is what other proprietary systems – if any – have manufacturers evolved to meet the regulations in part L1? Are there lower-profile rival systems with their own fitting and cap designs? What would the implications be if a particular type were no longer available a few years down the line?)

    Conclusion

    Overall, this is a clever commercial attempt to respond to a governmental decision made with environmental protection in mind, and as such probably ought to be filed along with optimum lifetime products as something where the intention is to benefit society as well as benefit the manufacturer, at the expense of additionally inconveniencing the user. I feel focusing on a system of built-in base units, with readily available standard replacement tubes (either CFLs or linear fluorescent format) would have been more user-friendly as well as reducing the amount of electronics needlessly thrown away, but it would not have permitted a razor-blade model to the same extent.

    It will be interesting to see how the BC3 story develops in the years ahead: will they become commonly available, and how high will public awareness be? There will probably be many more similar products and systems in the next few years using technology to enforce government policy, particularly in an environmental context, and the Eaton MEM BC3 will be an important case study.

    *Of course, there’s a lot that ought to be said about the real merits of a large-scale shift to ‘energy saving’ bulbs, particularly in relation to Australia’s decision to phase out incandescent filament bulbs entirely, the European Lamp Companies’ Federation’s focus on the same, Gordon Brown’s announcement on this, and campaigns such as Ban The Bulb.

    As a designer and engineer, I would suggest that in cold climates, 100W from an incandescent filament bulb means simply that 100 joules per second of heat is going into my room (probably wasting another 200 joules per second at the power station, but that’s another matter). Light bulbs do heat our homes. If we lose 80W from the light bulb, the heating will probably get turned up by 80W instead. Better insulation, so that that heat isn’t lost, may well turn out to be just as good, or better, than mass-replacement of thousands of millions of light bulbs with CFLs requiring significantly more resources to manufacture (and dispose of). Those electronics in the base don’t come from nowhere, and are likely to outlast the fluorescent tube: hence why the idea of replaceable tubes is much more sensible than throwing away and replacing the base unit each time as well. But the bandwagon’s set off and with heavyweight government and heavyweight manufacturers on board, it’s got a lot of momentum…

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