• My PhD, which was inspired and indeed sired by this blog, back in 2007, has finally been approved by the examiners. I’ve put the thesis online with a few comments. I’ll have a proper post reflecting on it all in due course – just need some time to think about it. Thank you to everyone who’s helped along the way.
• In March I joined the Helen Hamlyn Centre for Design at the Royal College of Art, as a senior associate working on the SusLabNWE project, and also some executive education work for partner organisations. It’s a wonderful place with some great people, and I’m very pleased to be part of it. There are some exciting events coming up around the SusLab project, which will be announced later in the summer.
I have a blog post up at Guardian Sustainable Business, looking essentially at what’s been referred to here previously as ‘enabling‘ behaviour change, specifically in the context of sustainability.
Most people, for most of their day, are trying to get by. Every day is essentially a series of problems, some minor, some major, some requiring more thought than others. Some we care a lot about; some we wish we didn’t have to. Some are welcome; some we even bring on ourselves because we enjoy solving them; others are deeply unwelcome. Some we care about initially, but then find we no longer do; some we don’t care about to start with, but they become important to us over time.
It’s been quiet here, for reasons which will be explained later, but in the meantime I should mention that CarbonCulture (with whom I’ve been working for the past two years as part of the TSB-supported EMPOWER collaboration) has a new blog.
In anticipation of the forthcoming public launch of the CarbonCulture product, we’re introducing some background on behaviour change approaches, energy use and environmental impact. The first few posts (as of today) introduce:
(introducing behavioural heuristics)
EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using elements from CarbonCulture as examples, and linking it all to concepts from human factors, cybernetics and other fields.
There are lots of models of human behaviour, and as the design of systems becomes increasingly focused on people, modelling behaviour has become more important for designers. As Jon Froehlich, Leah Findlater and James Landay note, “even if it is not explicitly recognised, designers [necessarily] approach a problem with some model of human behaviour”, and, of course, “all models are wrong, but some are useful”. One of the points of the DwI toolkit (post-rationalised) was to try to give designers a few different models of human behaviour relevant to different situations, via pattern-like examples.
I’m not going to get into what models are ‘best’ / right / most predictive for designers’ use here. There are people doing that more clearly than I can; also, there’s more to say than I have time to do at present. What I am going to talk about is an approach which has emerged out of some of the ethnographic work I’ve been doing for the Empower project, working on CarbonCulture with More Associates, where asking users questions about how and why they behaved in certain ways with technology (in particular around energy-using systems) led to answers which were resolvable into something like rules: I’m talking about behavioural heuristics.