I have a blog post up at Guardian Sustainable Business, looking essentially at what’s been referred to here previously as ‘enabling‘ behaviour change, specifically in the context of sustainability.
Last week, I put a quick survey online asking how actual designers make use of academic literature.
It provoked some interesting discussion on Twitter as well as two great blog posts from Dr Nicola Combe and Clearleft’s Andy Budd exploring different aspects of the question: ways to get access to academic research, and the frustrations of the relationship between design practice and academia. Comments on Andy’s article from Vicky Teinaki and Sebastian Deterding helped draw out some of the issues in more detail (and highlighted some of the differences between fields). Kevin Couling has also blogged from the perspective of an engineer, drawing on Nicola’s post. Steven Shorrock pointed to his work with Amy Chung and Ann Williamson addressing similar issues, much more rigorously, within human factors and ergonomics [PDF]. Someone also reminded me that I’d already blogged about related issues back in 2007.
As of now, about 50 people have filled in the survey, a mixture of digital, physical and service design practitioners: thank you everyone, and thanks too to people who emailed comments in addition.
Here’s the full spreadsheet of survey responses (Google Docs) so far. I’ve had some good suggestions for other places to publicise it, so I’ll do this in due course to get a wider scope of practitioners’ opinions.
The whole point of doing research is to extract reliable knowledge from either the natural or artificial world, and to make that knowledge available to others in re-usable form.
Nigel Cross, ‘Design Research: A Disciplined Conversation’, Design Issues 15(2), 1999, p.9 [PDF link]
It’s incredibly sad that it took Aaron Swartz’s death, but the issue of open access to academic literature has been dramatically brought to the fore again, coincident with interesting practical developments, some ‘official’ and some less so. The movement towards open access is not going to stop, and in some academic disciplines will leave the ‘landscape’ of journals and publication methods very different.
(introducing behavioural heuristics)
EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using elements from CarbonCulture as examples, and linking it all to concepts from human factors, cybernetics and other fields.
There are lots of models of human behaviour, and as the design of systems becomes increasingly focused on people, modelling behaviour has become more important for designers. As Jon Froehlich, Leah Findlater and James Landay note, “even if it is not explicitly recognised, designers [necessarily] approach a problem with some model of human behaviour”, and, of course, “all models are wrong, but some are useful”. One of the points of the DwI toolkit (post-rationalised) was to try to give designers a few different models of human behaviour relevant to different situations, via pattern-like examples.
I’m not going to get into what models are ‘best’ / right / most predictive for designers’ use here. There are people doing that more clearly than I can; also, there’s more to say than I have time to do at present. What I am going to talk about is an approach which has emerged out of some of the ethnographic work I’ve been doing for the Empower project, working on CarbonCulture with More Associates, where asking users questions about how and why they behaved in certain ways with technology (in particular around energy-using systems) led to answers which were resolvable into something like rules: I’m talking about behavioural heuristics.
by Dan Lockton
Continuing the meta-auto-behaviour-change effort started here, I’m publishing a few extracts from my PhD thesis as I write it up (mostly from the literature review, and before any rigorous editing) as blog posts over the next few months. The idea of how architecture can be used to influence behaviour was central to this blog when it started, and so it’s pleasing to revisit it, even if makes me realise how little I still know.
“There is no doubt whatever about the influence of architecture and structure upon human character and action. We make our buildings and afterwards they make us. They regulate the course of our lives.”
Winston Churchill, addressing the English Architectural Association, 1924
In designing and constructing environments in which people live and work, architects and planners are necessarily involved in influencing human behaviour. While Sommer (1969, p.3) asserted that the architect “in his training and practice, learns to look at buildings without people in them,” it is clear that from, for example, Howard’s Garden Cities of To-morrow (1902), through Le Corbusier’s Ville Contemporaine and La Ville radieuse, to the Smithsons’ ‘Streets in the sky’, there has been a long-standing thread of recognition that the way people live their lives is directly linked to the designed environments in which they live. Whether the explicit intention to influence behaviour drives the design process—architectural determinism (Broady, 1966: see future blog post ‘POSIWID and determinism’)—or whether the behaviour consequences of design decisions are only revealed and considered as part of a post-occupancy evaluation (e.g. Zeisel, 2006) or by social scientists or psychologists studying the impact of a development, there are links between the design of the built environment and our behaviour, both individually and socially.
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the people who took part, for me, and for anyone else who might be intrigued, I thought I would write up what we did. The conference itself was extremely interesting, as usual, with a few talks which provoked more discussion than others, as much about presentation style as content, I think (others have covered the conference better than I can). And, of course, I met (and re-connected with) some brilliant people.
I’ve run quite a few workshops in both corporate and educational settings using the Design with Intent cards or worksheets (now also available as a free iPad app from James Christie) but this workshop aimed to look more broadly at how designers can understand and influence people’s behaviour. This is also the first ‘public’ workshop that I’ve done under the Requisite Variety name, which doesn’t mean much different in practice, but is something of a milestone for me as a freelancer.
In the previous post I outlined what I had planned, and while in the event the programme deviated somewhat from this, I think overall it was reasonably successful. Rather than using a case study (I feel uneasy, when people are paying to come to a workshop, to ask them effectively to do work for someone else) we ran through a series of exercises intended to explore different aspects of how design and people’s behaviour relate to each other, and perhaps uncover some insights which would make it easier to incorporate a consideration of this into a design process.