Design with Intent toolkit 1.0 now online

It’s been a long time coming, but a year after v.0.9, the new Design with Intent toolkit, DwI v.1.0, is ready. Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular ‘gambit‘ for influencing people’s interactions with products, services, environments, and [...]

Some interesting projects (Part 2)

Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours in order to get people to think.
Tim Holley’s Tio project, developed in response to a brief by Onzo, and described as ‘A Light [...]

Some interesting projects (Part 1)

I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part 2 and Part 3 will follow).

Jasmine Cox’s Displacement Engine (Dundee) [...]

A survey for designers: more books to win

Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing.
I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about what they’ve done – which techniques and patterns do people recognise [...]

Sort some cards and win a copy of The Hidden Dimension

UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way…
If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having a 1/10 chance of winning a brand-new copy of The Hidden [...]

Modelling users: Pinballs, shortcuts and thoughtfulness

The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or “users” in a number of different ways in relation to [...]

‘Smart meters’: some thoughts from a design point of view

Here’s my (rather verbose) response to the three most design-related questions in DECC’s smart meter consultation that I mentioned earlier today. Please do get involved in the discussion that Jamie Young’s started on the Design & Behaviour group and on his blog at the RSA.
Q12 Do you agree with the Government’s position that a [...]

frog design on Design with Intent

Robert Fabricant of frog design – with whom I had a great discussion a couple of weeks ago in London – has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ – which tackles the question of how, and whether, designers can and should [...]

Two events next week

Next Wednesday evening, 27th May, I’ll be giving a presentation about Design with Intent at SkillSwap Brighton’s ‘Skillswap Goes Behavioural’ alongside Ben Maxwell from Onzo (pioneers of some of the most interesting home energy behaviour change design work going on at present). I hope I’ll be able to give a thought-provoking talk with plenty of [...]

The Design with Intent Toolkit v.0.9

■ How to influence user behaviour
■ 12 inspirational design patterns in poster form (plus 35 more)
■ Grouped into 6 ‘lenses’ giving different perspectives

Download the poster (it’s a 1.3 MB PDF) – now also includes A4 pages for each lens, for easier printing  [Alternative link]

***UPDATE***
The new 2010 Design with Intent toolkit v.1.0 is now available – [...]