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OXO Good Grips Mini Angled Measuring Jug

A few years ago I went to a talk at the RCA by Alex Lee, president of OXO International. Apart from a statistic about how many bagel-slicing finger-chopping accidents happen each year in New York city, what stuck in my mind were the angled measuring jugs he showed us, part of the well-known Good Grips range of inclusively designed kitchen utensils.

The clever angled measuring scale – easily visible from above, as the jug is filled – seems such an obvious idea. As the patents (US 6,263,732; US 6,543,284) put it:

The indicia on an upwardly directed surface of the at least one ramp allows a user to look downwardly into the measuring cup to visually detect the volume level of the contents in the measuring cup, thereby eliminating the need to look horizontally at the cup at eye level.

OXO Good Grips Mini Angled Measuring Jug

Now, this is an extremely simple way to improve the process of using a measuring cup / jug. It’s good if you find it hard to bend down to look at the side of the vessel. It’s helpful if you’re standing over it, pouring stuff into it. It reduces parallax error – so potentially improving accuracy – and it also, simply, makes it easier to be accurate.

In this sense, then, improved / easier-to-read scales can influence user behaviour. I guess that’s obvious: if it’s easy to use something in a particular way, it’s more likely that it will be used that way. It’s a persuasive interface, in an extremely simple form.

Kenwood JK450/455 kettleSo, the question is, if I build an electric kettle with an angled scale like this, will it make it more likely that people use it more efficiently, i.e. fill it with the amount of water they need? If you’re standing with the kettle under the tap, putting water in, is this kind of angled scale going to make it easier to put the right amount in?

Kenwood sells a kettle which has angled scale markings, the JK450/455 (right), though they’re implemented differently to (and more cheaply than) the OXO method, simply being printed on the side of the kettle body. It’s still a clever idea. This review suggests an energy saving of around 10% compared with Kenwood’s claimed “up to 35%” but of course this saving very much depends on how inefficient the user was previously.

I think something along the lines of either the OXO or Kenwood designs (but not infringing the patents!) is worth an extended trial later this year – watch this space.

OXO Good Grips Mini Angled Measuring Jug
Thanks to Michael for the Buckfast.

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Thermostat with friendCentral heating systems have interfaces, and many of us interact with them every day, even if only by experiencing their effects.

But there’s a lot of room for improvement. They’re systems where (unlike, say, a car) we don’t generally get instantaneous feedback on the changes we make to settings or the interactions we have with the interface. It’s a slow feedback loop. We don’t necessarily have correct mental models of how they work, yet the systems cost us (a lot of) money. How effectively do we use them? Around 60% of UK domestic energy use goes on space heating, and 24% on water heating. (See this Building Research Establishment report [PDF] for more detailed breakdowns.) That 84% cost me and my girlfriend £430 last year. It’s worth thinking about from a financial point of view, regardless of the environmental aspects.

Frankie Roberto and colleagues at Rattle Research have carried out a brilliant exercise in exploratory design thinking about central heating*:

Heating systems are something we all interact with, especially in the depths of winter where we depend on them, and yet there seems to have been very little evolution in the design of their interfaces. What’s more, with an ever increasing focus on energy efficiency, both from an environmental and economic standpoint, there’s a need for heating systems and their interfaces to be smarter, more efficient and transparent.


Design Monday #1 – Central Heating (short version) from Rattle on Vimeo.

Read the full post.

The Rattle team think through existing systems and consider a number of possible revisions to improve the way that information is presented to users, and the level of control that it might be useful for users to have. This is a great piece of work, impressive and very thorough, and it’s interesting to see how their thinking evolved: I get the impression that (as service designers) they’re a lot more focused on users’ needs than the designers of many heating systems are. It’s also an exciting thing for a design company to be able to take time to address problems outside their immediate sphere, since they’re bringing a whole new level of domain expertise to it.

The ‘I’m working’ indicator is a really good idea – it reminds me of some higher-end car tyre air pumps at petrol stations where you can just set the pressure you want to achieve, and the pump cuts out (and alerts you) when it reaches it. But the idea of doing away with the ‘desired temperature’ setting and just having warmer/colder is also interesting – “forc[ing] people to always make decisions based upon how they’re feeling right now”.

Equally the ‘shift to service’ approach of having an API and making clever use of it has a big potential to help in energy saving (and cost saving for the user), especially if the usage data were (anonymised or otherwise) available for analysis. Just being able to tell users “it’s costing you £X more to heat your home than it does for a similar family in a similar house down the road – if you insulated better you could save £X every month” would be an interesting mechanism for persuasion. As with so many things, it relies on having that API or other interface available in the first place…

Folk theory of thermostats

The ‘folk theory of thermostats’ which Frankie mentions, popularised in Don Norman’s The Psychology / Design of Everday Things, has long intrigued me:

There are two commonly held folk theories about thermostats: the timer theory and the valve theory. The timer theory proposes that the thermostat simply controls the relative proportion of time that the device stays on. Set the thermostat midway, and the device is on about half the time; set it all the way up and the device is on all the time. Hence, to heat or cool something most quickly, set the thermostat so that the device is on all the time. The valve theory proposes that the thermostat controls how much heat (or cold) comes out of the device. Turn the thermostat all the way up, and you get the maximum heating or cooling. The correct story is that the thermostat is just an on-off switch. Setting the thermostat at one extreme cannot affect how long it takes to reach the desired temperature.

People’s mental models of heating systems are often stereotyped or played with (as we’ve discussed before here), but as Willett Kempton found out in a classic study, there are some nuanced versions of the theories, which, in practice, are perhaps not as silly as Norman suggests. People satisfice.

Say you come in from outdoors, and are cold. Because of the delay in your exposed skin warming up to room temperature, it surely does warm you more quickly if you stand near something that’s hotter than you actually want to be, e.g. a log fire / stove. So the heuristic of ‘turning up the heat to more than you need, in order to feel warmer more quickly’ is pretty understandable, especially when the temperature controlling the thermostat is the temperature of the thermocouple/probe/whatever and not actually the body temperature of the users themselves. (That would be a good innovation in itself, of course!) Am I wrong?

Given that a lot of people do try to control heating systems as if they worked on the valve model, would it be sensible to develop one which did? Do they already exist?

*Rattle’s second ‘Design Monday’ session, on ‘Lunch’, is also well worth a look.

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Design with Intent Pilot Study

For the last few weeks I’ve been setting up and running the first few trials of the ‘Design with Intent Method’, the design/innovation tool I’ve (embarrassingly sporadically) talked about on the blog over the last year.

It’s essentially an innovation method to help designers given a brief involving influencing user behaviour. Based on describing the ‘problem’, the DwI Method aims to suggest appropriate design techniques (with real examples from different fields) to inspire concepts with the potential to influence user behaviour towards the ‘target’. The techniques suggested range from those which really would help users to those which probably don’t: deciding which approaches are actually worthwhile is part of the process… I won’t go into it too much here (yet) but hopefully the method captures or will at least address most of the arguments and caveats that we’ve discussed here over the last 3 years.

As it’s developed from a fairly simple box structure through a giant hierarchical tree (as in the corner of this poster [PDF]), to the current ‘idea space’ iteration partially visible in the photo above, I’ve ‘tested’ it plenty of times with myself and informally with colleagues, applying it to different briefs, but the current programme of pilot studies is the first time it is being tried out by ‘real people’, mostly recent design graduates or final-year design students. These pilot studies are primarily about assessing the usability of the method ahead of larger group studies assessing its usefulness – if that makes sense – but they still involve the participants applying the method to particular design problems and seeing what kind of concepts it suggests. So far, the results have been extremely interesting – I can’t say any more yet.

At some point, there will be an online version in one form or another, but for the moment, if you’re in the London area, are a designer or someone interested in behaviour change, and would like to participate in an individual pilot study session in January, please let me know – dan@danlockton.co.uk. There are only going to be a few sessions; they take about 2½ hours each, during the week, taking place at Brunel University (Uxbridge, end of the Piccadilly and Metropolitan lines) and bear in mind half the participants will be ‘controls’ and so won’t actually be getting the DwI Method at all. The most I can pay you for your time/travel is £10. If that still sounds attractive, get in touch! I’ll update this post when all the slots are filled.

Equally, if your company or design team would like to participate in a ‘full’ trial of the DwI Method sometime in spring 2009 – trying out the method on real problems – then please do get in touch too.

Dan Lockton

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Google groups: Design and Behaviour

I’m pleased to announce the launch of Design and Behaviour, a new discussion list / Google group:

The design of products, services and environments can be used to influence behaviour, and there’s a growing appreciation of the possibilities for social benefit, especially in environmentally sensitive design, health, safety, security and crime reduction. This group aims to bring together people interested in this emerging field: interaction designers, product designers, graphic designers, engineers, architects, ergonomists, computer scientists, sociologists, psychologists, economists, philosophers, researchers, strategists, policy-makers and anyone else with something to say, or an interest in learning what others are doing.

Run, initially at least, by myself with help from Debra Lilley, the group’s intentionally got a pretty broad scope. Please, if you enjoy this blog (or even if you don’t enjoy it but are interested in the field!) sign up (there’s also a Facebook group if that’s your thing). How the group develops is up to the members, so I can’t give you a definitive high/low traffic indication. But we will endeavour to keep it usable.

P.S. Both designandbehaviour.com and designandbehavior.com go to the same place.

P.P.S. My apologies for the few weeks off the blog’s had. I’ve been very busy. Thanks to everyone who’s sent interesting items in the meantime – I hope to get round to posting them as soon as I can. It’s intriguing though, looking at the statistics that (aside from one-off spikes such as when we’re Boing Boing’d) the number of unique daily visitors to the site itself (i.e. not via RSS) remains fairly constant Monday-Friday regardless of how stale the posts on the front page are.

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Greengaged skip

Design CouncilThe London Design Festival always throws up some interesting events, especially involving clever people trying new things in design and sharing their experiences and expertise.

This year, the Design Council are running Greengaged, a “sustainability hub… developed and organised by [re]design, thomas.matthews and Kingston University with Arup and Three Trees Don’t Make A Forest”. It’s a series of talks and workshops about ecodesign and sustainable issues in design.

On Tuesday I went, along with Alex Plant, for the ‘Behaviour Change’ talks, part of the ‘Gauging the Green’ day, where Unchained‘s Lea Simpson, More AssociatesLuke Nicholson, IDEO London‘s Andrea Koerselman and Fiona Bennie from Forum for the Future all talked about their work on using design to change behaviour.

[Apologies: YouTube have since removed the clip due to an infringement claim from Candid Camera, Inc. So here's an alternative link - it may not last either, though, but if you search for "candid camera" elevator I'm sure you'll be able to find it]

Lea Simpson started with this great Candid Camera clip from 196x demonstrating how easily social proof can be used to influence behaviour. Lea argued three important points relevant to behaviour change (many thanks to Christian McLening for taking better notes than I did):

1. Behaviour change requires behaviour (i.e. the behaviour of others: social effects are critical, as we respond to others’ behaviour which in turn affects our own; targeting the ‘right’ people allows behaviour to spread)

2. Behaviour and motivation are two different things: To change behaviour, you need to understand and work with people’s motivations – which may be very different for different people.

3. Desire is not enough: lots of people desire to behave differently, but it needs to be very easy for them to do it before it actually happens.

Luke Nicholson: Photo by Kate Andrews
Luke Nicholson’s presentation: photo by the indefatigable Kate Andrews.

Luke Nicholson talked about More‘s work on enabling the public to understand energy use and carbon footprints via home monitoring systems – as he put it, there are “some invisible forces going round your home, and this is a lens onto them”. More’s ‘energy lens’ – which can be positioned on a window, hence linking energy consumption and climate/the weather in users’ minds, and making it as easy to check “what the energy’s like today” as “what the weather’s like today” – has recently been spun out as Onzo – who look to be employing a couple of very talented Brunel Design graduates.

More Associates: Energy Literacy

Luke also talked about More’s research with energy literacy – can we create a vernacular for better public understanding of energy, carbon, current, and so on? The above slide showed the idea of ‘pips’ and ‘blocks’ as some kind of accounting unit for energy and carbon, respectively, easily comparable to pounds (sterling) for cost; there was also an interesting series of diagrams using different shapes and sizes to explain simply, visually, the difference between high-current-drawing appliances and those which draw lower currents. Changing consumer demand for new products was also addressed with the idea of a ‘Kept’ sticker which could be affixed to products such as phones, to announce “I’m keeping this”.

A lot of this really does seem to be about framing – and joining up the agendas of different groups (consumers, the electricity industry, manufacturers, governments) to provide a new resultant pointing in the desired direction. As Luke said, “We’re playing into cultures that don’t exist yet.”

Andrea Koerselman, IDEO

Andrea Koerselman and Fiona Bennie introduced their ‘i-team – local innovation on climate change’ project, a service design collaboration between IDEO and Forum for the Future, working with councils and local authorities to inspire behaviour change on issues such as driving to work, reducing electricity usage, and so on. This involves a lot of user observation – an IDEO speciality, of course – and an Inspiration-Insight-Ideation-Implementation process, as in the slide above. Talking to Fiona afterwards, she mentioned that it’s quite a novel experience for many councils to be involved in generating ideas without explicit returns-on-investment or outcomes defined, and so the ‘Ideation’ stage was going to be especially interesting.

Overall, this was a very interesting and worthwhile programme of talks – and this is just a snapshot of the many taking place this week and next in London. Tomorrow, I’m off to some of System Reload’s workshops, and on Monday, back at the Design Council, Tracy Bhamra and Emma Dewberry, among others, will be talking about sustainable design education. I’ll let you know how it all goes.

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Design | Behaviour: Making it Happen, mentioned a few days ago, now has a full agenda available [PDF] (thanks Debra) – here are the abstracts:

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