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Education

Like the itchy label in my shirt, there’s something which has been niggling away at the back of my mind, ever since I started being exposed to ‘academic fields’, and boundaries between ‘subjects’ (probably as a young child). I’m sure others have expressed it much better, and, ironically, it probably has a name itself, and a whole discipline devoted to studying it.

It’s this:
The set of things/ideas/concepts/relationships/solutions/sets that have been named/defined is much, much, much smaller than the set of actual things/ideas/concepts/relationships/solutions/sets.

And yet without a name or definition for what you’re researching, you’ll find it difficult to research it, or at least to tell anyone what you’re doing. The set of things we can comprehend researching is thus limited to what we’ve already defined.

How do we ever advance, then? Are we not just forever sub-dividing the same limited field with which we’re already familiar? Or am I missing something? Is this a kind of (obvious) generalisation of the Sapir-Whorf hypothesis?

Relating it to my current research, as I ought to, the problems of choice architecture, defaults, framing, designed-in perceived affordances and so on are clearly special cases of the idea: the decision options people perceive as available to them can be, and are, used strategically to limit what decisions people make and how they understand things (e.g. Orwell’s Newspeak). But whether it’s done deliberately or not, the problem exists anyway.

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Sir Clive Sinclair (BBC image)Chris Vallance of Radio 4′s excellent iPM has done a thoughtful interview with Sir Clive Sinclair, ranging across many subjects, from personal flying machines to the Asus Eee, and touching on the subject of consumer understanding of technology, and the degree to which the public can engage with it:

Your [Chris Vallance's] generation really understood the computers, and today’s generation know they’re just a tool, and don’t really get to grips with them… When I was starting in business, and when I was a child, electronics was a huge hobby, and you could buy components on the street and make all sort of things, and people did. But that also has all passed; it’s almost forgotten.

It’s true, of course, that there are still plenty of hobbyist-makers out there, including in disciplines that just weren’t open before, and if anything, initiatives such as Make and Instructables – and indeed the whole free software and open source movements – have helped raise the profile of making, hacking, modding and other democratic innovation. It’s no secret that Clive himself is a proponent of Linux and open source in general for future low-cost computing, as is mentioned briefly in the interview, and the impact of the ZX series in children’s bedrooms (together with BBC Micros at school) was, to some extent, a fantastic constructionist success for a generation in Britain.

But is Clive right? How many schoolkids nowadays make their own radios or burglar alarms or write their own games? When they do, is it a result of enlightened parents or self-directed inquisitiveness? Or are we guilty of applying our own measures of ‘engagement’ with technology? After all, you’re reading something published using WordPress, which was started by a teenager. Personally, I’m extremely optimistic that the future will lead to much greater technological democratisation, and hope to work, wherever possible, to contribute to achieving that.

I’ve worked for Clive, as a designer/engineer, on and off, for a number of years, and it’s pleasing to have an intelligent media interview with him that doesn’t simply regurgitate and chortle over the C5, but instead tries to tap his vision and thoughts on technical society and its future.

Silicon Dreams

Incidentally, Clive’s 1984 speech to the US Congressional Clearinghouse on the Future, mentioned in the interview, is extremely interesting – quite apart from the almost Randian style of some of it – as much as for the mixture of what we might now see as mundanities among the far-sighted vision as for the prophetic clarity, with talk of guided 200mph maglev cars and the colonisation of the galaxy alongside the development of a cellular phone network and companion robots for the elderly. Of course, the future is here, it’s just not evenly distributed yet.

Talk of information technology may be misleading. It is true that one of the features of the coming years is a dramatic fall, perhaps by a factor of 100, in the cost of publishing as video disc technology replaces paper and this may be as significant as the invention of the written word and Caxton’s introduction of movable type.

Talk of information technology confuses an issue – it is used to mean people handling information rather than handling machines and there is little that is fundamental in this. The real revolution which is just starting is one of intelligence. Electronics is replacing man’s mind, just as steam replaced man’s muscle but the replacement of the slight intelligence employed on the production line is only the start.

And then there is this, which seems to predict electronic tagging of offenders:

Consider, for example, the imprisonment of offenders. Unless conducted with a biblical sense of retribution, this procedure attempts to reduce crime by deterrence and containment. It is, though, very expensive and the rate of recidivism lends little support to its curative properties.

Given a national telephone computer net such as I have described briefly, an alternative appears. Less than physically dangerous criminals could be fitted with tiny transporters so that their whereabouts, to a high degree of precision, could he monitored and recorded constantly. Should this raise fears of an Orwellian society we could offer miscreants the alternative of imprisonment. I am confident of the general preference.

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Tumble Sums by Sarah BurwoodWe’ve covered teaching machines and programmed learning textbooks a few times on the blog, and I’ll admit to a general fascination with analogue computing and similar ideas, ever since reading John Crank‘s Mathematics and Industry as a teenager, after finding it in a skip (dumpster) along with a lot of other very interesting books*. It was the idea that you could build an analogue electrical circuit, with resistors, capacitors and inductors, to model many physical phenomena (gravitational fields, etc), which really intrigued me, brought up in a world where computation was presented as entirely digital.

But I digress. A lot of the fascination comes from seeing a different way to explain a concept to someone else: a structured, alternative form of learning or understanding a problem, which is, somehow, immensely satisfying. There’s always the glint of a possibility that if we could find different ways to explain difficult or complex subjects, more people might be able to understand and appreciate them.

Sarah Burwood, a graduating Industrial Design student showing her work at Made in Brunel this week, has created Tumble Sums, a ‘Child’s Mechanical Visual Calculator’:

Tumble Sums by Sarah Burwood

Helping children understand fundamental mathematical principles, Tumble Sums is a calculating tool which visually shows a child how an answer is being reached. Calculations are solved in a physical way, based solely on mechanical operations. Tumble Sums focuses on an understanding of the way children think, their mathematical understanding and the psychology behind these aspects.

It looks to be beautifully machined from acrylic sections, and that height alone makes it extremely imposing. Imagine one of these at the back of every primary-school classroom!

This concept of making hidden processes visible in order to aid the construction of the user’s mental models is something that will, I think, be an important component of lots of more advanced interfaces in the years ahead, particularly in areas where, fundamentally, we’re bad at understanding the consequences of our actions (environment, health, finances). It’s maybe allied to constructionism, though by no means the same idea.

*Incidentally, the morning I first turned up at Brunel again as a PhD student, I sat in the wonderful garden John Crank had created, reading Vance Packard’s The Waste Makers, waiting for the doors to the building to be unlocked.

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Back in September we looked at Mentor Teaching Machines, a clever type of non-linear textbook from the early 1970s which guides/constrains the user’s progression, in the process diagnosing some common types of misunderstanding and ‘remedying’ them. The comments were enlightening, too: there’s a lot more history to programmed teaching texts and programmed instruction than I realised, and I will certainly be covering some of this, and what useful design principles and inspiration can be drawn from it, at some point.

Now, this is not in the same league, but interesting nonetheless: a ‘game’ to teach children (4 years onwards) spelling using a poka-yoke technique. The Spellmaster, from J W Spear & Sons – the example here is from 1980 (the Enfield factory was closed after a Mattel takeover in 1994) featured eighty plastic letter tiles, Scrabble-like but larger, with raised pegs underneath, a different pattern for each letter.

Spear's Spellmaster

Spear's Spellmaster

Spear's Spellmaster

Spear's SpellmasterSpear's Spellmaster

The letter tiles are used to spell the names of objects and concepts (colours, numbers) illustrated on punched cards which fit onto a backing board, the tiles only fitting in their spaces correctly if the pegs pattern aligns perfectly with the punched holes. If the wrong letter is used, the tile doesn’t fit properly and sits at an angle rather than snapping neatly into place. The ‘snap’ of a correctly positioned letter is actually pretty satisfying – surprisingly so, given the combination of plastic (urea formaldehyde, I think) and 30-year old cardboard.

Spear's Spellmaster

Spear's Spellmaster

Spear's SpellmasterSpear's Spellmaster
Left: The wrong tile – the pegs do not align with the punched holes. Right: The correct tile – everything lines up. Below: The wrong tile here – note the extra peg on the left-hand edge of the tile, which doesn’t match up with the punched hole, and leads to the tile not sitting down properly.
Spear's Spellmaster

Spear's Spellmaster

Letters which could work either way up, such as ‘o’ and ‘s’ have – as would be hoped – symmetrical peg patterns. It’s a simple system, but it’s clever and while not offering any ‘remedial’ function to the child, I would think it’s not too likely that many children would try all 25 other letters assuming the first one didn’t fit. Hence, there is some bias against pure trial-and-error. It’s interesting to think how immediately we might consider a computer-based solution to this kind of design brief today, where a purely physical one would work very well and give a different kind of tactile satisfaction.

Spear's Spellmaster

Spear's Spellmaster

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Too many papers
A lot of research is published each year.

Now that I’m a student again, I’ve got access (via Athens) to a vastly increased amount of academic journals, papers and so on. Far more than I could have done ‘legitimately’ without that Athens login, aside from travelling from library to library to library. And while it’s good for me to have that login, right at this moment, the necessity for such a login is hardly good for society as a whole. As an independent researcher, I simply could not keep on top of my subject properly.

I think it’s fairly clear that open access is the way to go, and certainly where research has enjoyed any degree of public funding there should be no case otherwise. But even where research is freely or easily available, its impact, as a result of limited exposure, is often also very limited or nonexistent, even within academia.

This is surely an omnipresent worry/headache/frustration for many researchers, and the issue was brought home to me the other day. I was reading a (fairly academic) book, published in the UK in 2005, written by a design professor at a university about 50 miles from here, and found a comment, within a discussion of a particular issue, along the lines of “no research has been done on the issue of to what extent A relates to B in the field of C, but it is safe to assume D” and yet, in front of me on the desk, was a PhD thesis completed in 2003, at my university, addressing not only the exact issue specified, but also showing D to be incorrect. Now, a paper was written based on this thesis, and published in an engineering journal, and also presented at a conference, but it clearly escaped the notice of the author of the book.

Now, of course, this probably happens a thousand times a day in academia. It’s not an especially interesting example, and there may be many possible explanations, the book maybe having taken a long period to go from being researched to publication being somewhat likely. But assuming it didn’t, and assuming the book’s author, despite being, by all accounts, an ‘expert’ in his field, really was unaware of research going on not too far away, then there is a failure of communication. (In this case, there might also be the often self-imposed disconnect between the ‘design’ community, and the ‘engineering’ community: the assumption that research done in a different field is irrelevant or likely not to be understandable. That, perhaps, is another problem again.)

This type of communication failure is not necessarily entirely the fault of either side, but it is a problem, across all fields of knowledge and endeavour. So what’s the answer?

I don’t know, from that kind of distance, but closer up, I have a hunch that broad subject blog families, such as Scienceblogs, ‘research digest’ blogs such as the British Psychological Society‘s, and individual blogs with a fairly wide scope, such as Mind Hacks (these latter two both examples from the same field) are going to become increasingly important mechanisms for disseminating research advances to both an academic and a wider audience. Whether the actual awareness of a particular new piece of research comes directly by a researcher reading the site, or by a colleague or friend-of-a-friend referring the researcher, the path from ignorance to awareness is (potentially) shorter and easier than before. It’s (potentially) less likely that anyone reasonably well-informed about a field will not have had an opportunity to learn about other research in the field, at least that which is either newly published or which somehow comes to the attention of the bloggers (so the bloggers’ filtering and discriminatory abilities are very important, in this sense).

Something I’m planning to do, on this blog, from now on, is to review useful or interesting academic papers or journal articles (or books, of course) I come across, from a variety of academic areas, which are relevant to the field of architectures of control, and design for behaviour change in general – shot through the lens of my PhD research focus, extracting pertinent arguments, quotes, following up references, and so on. I hope, in some small way, this will also bring particular areas of research to the attention of researchers from other disciplines, in the same way (for example) that Lawrence Lessig’s “code is law” concept made me think more about constraints and behaviour-shaping in product design in the first place.

From a practical point of view, this approach also seems like it might be a very useful way to document the process of getting to grips with the literature on a subject – helping immensely when it comes to putting together my actual literature review for the PhD – and allowing input (commentary, recommendations, suggestions) from a very diverse set of readers worldwide, in a way which the traditional ivory tower or even open-plan research office doesn’t, or can’t, at least during this stage of the research. While I’m sure there are plenty of other people who’ve had a similar idea (any links would be very interesting: I love seeing how other people structure their research), this approach seems quite excitingly fresh to me, imbuing the literature review process with a vibrancy and immediacy that simply wouldn’t have been as easy to do in the past.

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  • New Scientist: Recruiting Smell for the Hard Sell
    Image from New ScientistSamsung’s coercive atmospherics strategy involves the smell of honeydew melon:

    THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, constantly morphing light scheme, the scent gives the store a blissfully relaxed, tropical feel. The fragrance I’m sniffing is the company’s signature scent and is being pumped out from hidden devices in the ceiling. Consumers roam the showroom unaware that they are being seduced not just via their eyes and ears but also by their noses.

    In one recent study, accepted for publication in the Journal of Business Research, Eric Spangenberg, a consumer psychologist and dean of the College of Business and Economics at Washington State University in Pullman, and his colleagues carried out an experiment in a local clothing store. They discovered that when “feminine scents”, like vanilla, were used, sales of women’s clothes doubled; as did men’s clothes when scents like rose maroc were diffused.

    A spokesman from IFF revealed that the company has developed technology to scent materials from fibres to plastic, suggesting that we can expect a more aromatic future, with everything from scented exercise clothing and towels to MP3 players with a customised scent. As more and more stores and hotels use ambient scents, however, remember that their goal is not just to make your experience more pleasant. They want to imprint a positive memory, influence your future feelings about particular brands and ultimately forge an emotional link to you – and more importantly, your wallet.

    (via Martin Howard‘s very interesting blog, and the genius Mind Hacks)

  • Consumerist: 5 Marketing Tricks That Unleash Shopping Frenzies
    Beanie BabiesThe Consumerist’s Ben Popken outlines “5 Marketing Tricks That Unleash Shopping Frenzies”:

    * Artificially limit supply. They had a giant warehouse full of Beanie Babies, but released them in squirts to prolong the buying orgy.
    * Issue press releases about limited supply so news van show up
    * Aggressively market to children. Daddy may not play with his kids as much as he should but one morning he can get up at the crack of dawn, get a Teddy Ruxpin, and be a hero.
    * Make a line of minute variations on the same theme to create the “collect them all” effect.
    * Make it only have one highly specialized function so you can sell one that laughs, one that sings, one that skydives, etc, ad nauseum.

    All of us are familiar with these strategies – whether consciously or not – but can similar ideas ever be employed in a way which benefits the consumer, or society in general, without actual deception or underhandedness? For example, can artificially limiting supply to increase demand ever be helpful? Certainly artificially limiting supply to decrease demand can be helpful to consumers might sometimes be helpful – if you knew you could get a healthy snack in 5 minutes, but an unhealthy one took an hour to arrive, you might be more inclined to go for the healthy one; if the number of parking spaces wide enough to take a large 4 x 4 in a city centre were artificially restricted, it might discourage someone from choosing to drive into the city in such a vehicle.

    But is it helpful – or ‘right’ – to use these types of strategy to further an aim which, perhaps, deceives the consumer, for the ‘greater good’ (and indeed the consumer’s own benefit, ultimately)? Should energy-saving devices be marketed aggressively to children, so that they pressure their parents to get one?

    (Image from Michael_L‘s Flickr stream)

  • Kazys Varnelis: Architecture of Disappearance
    Architecture of disappearance
    Kazys Varnelis notes “the architecture of disappearance”:

    I needed to show a new Netlab intern the maps from Banham’s Los Angeles, Architecture of Four Ecologies and realized that I had left the original behind. Luckily, Google Books had a copy here, strangely however, in their quest to remove copyrighted images, Google’s censors (human? algorithmic?) had gone awry and had started producing art such as this image.

    It’s not clear here whether there’s a belief that the visual appearance of the building itself is copyrighted (which surely cannot be the case – photographers’ rights (UK at least) are fairly clear on this) or whether that by effectively making the image useless, it prevents someone using an image from Google Books elsewhere. The latter is probabky the case, but then why bother showing it at all?

    (Thanks to Katrin for this)

  • Fanatic Attack
    Finally, in self-regarding nonsense news, this blog’s been featured on Fanatic Attack, a very interesting, fairly new site highlighting “entrancement, entertainment, and an enhancement of curiosity”: people, organisations and projects that display a deep passion or obsession with a particular subject or theme. I’m grateful to be considered as such!
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