Making users more efficient: Design for sustainable behaviour

International Journal of Sustainable Engineering I’m pleased to say that a paper I wrote earlier this year has been accepted by the International Journal of Sustainable Engineering, a new journal based at Loughborough University. The publishers (Taylor & Francis) allow authors to post a preprint* version online, so here it is.

Making the user more efficient: Design for sustainable behaviour [PDF, 160kb] is a brief review of approaches to designing products and systems which could shape or change users’ behaviour in an environmentally friendly way; if you’ve followed this blog, there’s probably little new in it, but it’s (hopefully) a useful summary. (At present that PDF is hosted on this website, but once Brunel allows me access to deposit papers in its institutional repository, BURA, I’ll change the above link. UPDATED: Changed link 2nd May)

Abstract: User behaviour is a significant determinant of a product’s environmental impact; while engineering advances permit increased efficiency of product operation, the user’s decisions and habits ultimately have a major effect on the energy or other resources used by the product. There is thus a need to change users’ behaviour. A range of design techniques developed in diverse contexts suggest opportunities for engineers, designers and other stakeholders working in the field of sustainable innovation to affect users’ behaviour at the point of interaction with the product or system, in effect ‘making the user more efficient’.

Approaches to changing users’ behaviour from a number of fields are reviewed and discussed, including: strategic design of affordances and behaviour-shaping constraints to control or affect energy or other resource-using interactions; the use of different kinds of feedback and persuasive technology techniques to encourage or guide users to reduce their environmental impact; and context-based systems which use feedback to adjust their behaviour to run at optimum efficiency and reduce the opportunity for user-affected inefficiency. Example implementations in the sustainable engineering and ecodesign field are suggested and discussed.

Keywords: ecodesign; sustainability; managing use; managing consumption;
behaviour change; sustainable innovation; persuasive technology

Until it appears in the journal (probably towards the end of 2008) I’m not sure what the guidance is on referencing, but something like Lockton, D., Harrison, D.J., Stanton, N.A. (2008) ‘Making the user more efficient: Design for sustainable behaviour’, To appear in: International Journal of Sustainable Engineering (forthcoming) is probably about right.

*Required disclaimer:

This is a preprint of an article whose final and definitive form will be published in the International Journal of Sustainable Engineering. © 2008 Taylor & Francis; International Journal of Sustainable Engineering is available online at: http://journalsonline.tandf.co.uk/

Do you really need to print that?

Do you really need to print that?
Do you really need to print that?

This is not difficult to do, once you know how. Of course, it’s not terribly useful, since a) most people don’t read the display on a printer unless an error occurs, or b) you’re only likely to see it once you’ve already sent something to print.

Is this kind of very, very weak persuasion - actually worthwhile? From a user’s point of view, it’s less intrusive than, say, a dialogue box that asks “Are you sure you want to print that? Think of the environment” every time you try to print something (which would become deeply irritating for many users), but when applied thoughtfully, as (in a different area of paper consumption) in Pete Kazanjy’s These Come From Trees initiative, or even in various e-mail footers* (below), there may actually be some worthwhile influence on user behaviour. It’s not ‘micropersuasion’ in Steve Rubel’s sense, exactly, but there is some commonality.

Please consider the environment

I’m thinking that addressing the choices users make when they decide to print (or not print) a document or email could be an interesting specific example to investigate as part of my research, once I get to the stage of user trials. How effective are the different strategies in actually reducing paper/energy/toner/fuser/ink consumption and waste generation? Would better use of ‘Printer-friendly’ style sheets for webpages save a lot of unnecessary reprints due to cut-off words and broken layouts? Should, say, two pages per sheet become the default when a dicument goes above a certain number of pages? Should users be warned if widows (not so much orphans) are going to increase the number of sheets needed, or should the leading be automatically adjusted (by default) to prevent this? What happens if we make it easier to avoid printing banner ads and other junk? What happens if we make the paper tray smaller so the user is reminded of just how much paper he/she is getting through? What happens if we include a display showing the cost (financially) of the toner/ink, paper and electricity so far each day, or for each user? What happens if we ration paper for each user and allow him or her to ‘trade’ with other users? What happens if we give users a ‘reward’ for reaching targets of reducing printer usage, month-on-month? And so on. (The HP MOPy Fish - cited in B J Fogg’s Persuasive Technology - is an example of the opposite intention: a system designed to encourage users to print more, by rewarding them.)

Printing is an interesting area, since it allows the possibility of testing out both software and hardware tactics for causing behaviour change, which I’m keen to do.

Slanty design

Library of Congress, Main Reading Room
The Main Reading Room, Library of Congress. Image from CIRLA.

In this article from Communications of the ACM from January 2007, Russell Beale uses the term slanty design to describe “design that purposely reduces aspects of functionality or usability”:

It originated from an apocryphal story that some desks in the US Library of Congress in Washington, DC, are angled down toward the patron, with a glass panel over the wood, so when papers are being viewed, nothing harmful (like coffee cups, food and ink pens) can be put on top of them. This makes them less usable (from a user-centric point of view) but much more appropriate for their overall purpose.

[S]lanty design is useful when the system must address wider goals than the user might have, when, say, they wish to do something that in the grander scheme of things is less than desirable.

New Pig cigarette binCone cup
The angled lid on this cigarette bin prevents butts being placed on top; the cone shape of cup subtly discourages users from leaving it on the table.

We’ve looked before on this site at a couple of literally ’slanty’ examples - notably, cigarette bins with angled lids and paper cone cups (above) - and indeed “the common technique of architects to use inclined planes to prevent people from leaving things, such as coffee cups, on flat spaces” is noted on the Designweenie blog here - but in his article, Beale expands the scope of the term to encompass interfaces or interaction methods designed to prevent or discourage certain user behaviour, for strategic reasons: in essence, what I’ve tried to corral under the heading ‘architectures of control‘ for the last few years, but with a different way of arriving at the idea:

We need more than usability to make things work properly. Design is (or should be) a conversation between users and design experts and between desired outcomes and unwanted side effects… [U]ser-centred design is grounded in the user’s current behavior, which is often less than optimal.

Slanty design incorporates the broader message, making it difficult for users to do unwanted things, as well as easy to do wanted things. Designers need to design for user non-goals - the things users do not want to do or should not be able to do even if they want to [my emphases]. If usability is about making it easy for users to do what they must do, then we need to have anti-usability as well well, making it difficult for them to do the things we may not want them to do.

He gives the example of Gmail (below), where Google has (or had - the process is apprently not so difficult now) made it difficult for users to delete email - “Because Google uses your body of email to mine for information it uses to target the ads it delivers to generate revenue; indeed, deleting it would be detrimental to the service” but that in fact, this strategy might be beneficial for the user - “By providing a large amount of storage space for free, Gmail reduces any resource pressure, and by making the deletion process difficult it tries to re-educate us to a new way of operating, which also happens to achieve Google’s own wider business goals.” This is an interesting way of looking at it, and somewhat reminscent of the debate on deleting an Amazon or eBay account - see also Victor Lombardi’s commentary on the where the balance lies.

How to delete an email in Gmail

However, from my point of view, if there’s one thing which has become very clear from investigating architectures of control in products, systems and environments, it’s that the two goals Beale mentions - “things users do not want to do” and things users “should not be able to do” - only coincide in a few cases, and with a few products, and a few types of user. Most poka-yoke examples would seem to be a good fit, as would many of the design methods for making it easier to save energy on which my PhD is focusing, but outside these areas, there are an awful lot of examples where, in general, the goal of the user conflicts with the goal of the designer/manufacturer/service provider/regulator/authority, and it’s the user’s ability which is sacrificed in order to enforce or encourage behaviour in line with what the ‘other’ party wants. “No-one wakes up in the morning wanting to do less with his or her stuff,” as Cory Doctorow puts it.

Beale does recognise that conflicts may occur - “identify wider goals being pursued by other stakeholders, including where they conflict with individual goals” - and that an attempt should be made to resolve them, but - personally - I think an emphasis on using ’slanty’ techniques to assist the user (and assist the ‘other party’, whether directly or simply through improving customer satisfaction/recommendation) would be a better direction for ’slanty design’ to orient itself.

Slanty carousel - image by Russell Beale
“Slanty-designed baggage carousel. Sloping floor keeps the area clear”. From ‘Slanty Design’ article by Russell Beale.

Indeed, it is this aim of helping individual users while also helping the supersystem (and actually using a slant, in fact) which informs a great suggestion on which Beale elaborates, airport baggage carousels with a slanted floor (above):

The scrum of trolleys around a typical [carousel] makes it practically impossible to grab a bag when it finally emerges. A number of approaches have been tried. Big signs… a boundary line… a wide strip of brightly coloured floor tiles…

My slanty design would put a ramp of about 30 degrees extending two meters or so up toward the belt… It would be uncomfortable to stand on, and trolleys would not stay there easily, tending to roll off backward or at least be awkward to handle. I might also add a small dip that would catch the front wheels, making it even more difficult to get the trolley or any other wheeled baggage on it in the first place, but not enough to trip up a person.

If I was being really slanty, I’d also incorporate 2 cm-high bristles in the surface, making it a real pain for the trolleys on it and not too comfy for the passengers to stay there either. Much easier for people to remain (with their trolleys) on the flat floor than negotiate my awkward hill. We’d retain the space we need, yet we could manage the short dash forward, up the hill, to grab our bags, then return to our trolleys, clearing the way for the next baggage-hungry passenger.

There are some very interesting ideas embodied in this example - I’m not sure that using bristles on such a slope would be especially easy for wheelchair users, but the overall idea of helping both the individual user, and the collective (and probably the airport authority too: reducing passenger frustration and necessity for supervision of the carousel), is very much something which this kind of design, carefully thought out, can bring about.

Some thoughts on classifications

Over the last couple of years, this site has examined, mentioned, discussed or suggested around 250 examples of ‘control’ features or methods designed into products, systems and environments - many of which have come from readers’ suggestions and comments on earlier posts. I’d resisted classifying them too much, since my original attempt wasn’t entirely satisfactory, and it seemed as though it might be better to amass a large quantity of examples and then see what emerged, rather than try to fit every example into a pre-defined framework.

As I start work on the PhD, though, it becomes more important to formalise, to some extent, the characteristics of the different examples, in order to identify trends and common intentions (and solutions) across different fields. My thinking is that while the specific strategy behind each example may be completely disparate, there are, on some levels, commonalities of intention.

Abstracting to the general…

For example, paving an area with pebbles to make it uncomfortable for barefoot protesters to congregate - U Texas, Austin and a system which curtails a targeted individual’s mobility by remotely disabling a public transport pay-card have very different specific strategies, but the overall intention in both cases is to restrict access based on some characteristic of the user, whether it’s bare feet or some data field in an ID system. In one case the intended ’strength’ of the method is fairly weak (it’s more about discouragement); in the other the intended strength is high: this individual’s freedom must be curtailed, and attempted circumvention must be detected.

In the case of the pebbles, we might describe the method as something like “Change of material or surface texture or characteristic”, which would also apply to, for example, rumble strips on a road; the method of disabling the pay-card might be described as “Authentication-based function lockout”, which could also describe, say, a padlock, at least on the level of keyholder authentication rather than actual identity verification. (Note, though, that the rumble strip example doesn’t match the access-restriction intention, instead being about making users aware of their speed. Similar methods can be used to achieve different aims.)

…and back to the specific again

Of course, this process of abstracting from the specific example (with a specific strategy) to a general principle (both intention, and method) can then be reversed, but with a different specific strategy in mind. The actual specific strategy is independent of the general principle. Readers familiar with TRIZ will recognise this approach - from this article on the TRIZ Journal website:

TRIZ research began with the hypothesis that there are universal principles of creativity that are the basis for creative innovations that advance technology. If these principles could be identified and codified, they could be taught to people to make the process of creativity more predictable. The short version of this is:

Somebody someplace has already solved this problem (or one very similar to it.)
Creativity is now finding that solution and adapting it to this particular problem.

Much of the practice of TRIZ consists of learning these repeating patterns of problems-solutions, patterns of technical evolution and methods of using scientific effects, and then applying the general TRIZ patterns to the specific situation that confronts the developer.

So, following on from the above examples, where else is restricting access based on some characteristic of the user ‘useful’ to some agency or other? (Clearly there are many instances where most readers will probably feel that restricting access in this way is very undesirable, and I agree.) But let’s say, from the point of view of encouraging / persuading / guiding / forcing users into more environmentally friendly behaviour (which is the focus of my PhD research), that it would be useful to use some characteristic of a user to restrict or allow access to something which might cause unnecessary environmental impact.

An in-car monitoring system could adjust the sensitivity (or the response curve) of the accelerator pedal so that a habitually heavy-footed driver’s fuel use is reduced, whilst not affecting someone who usually drives economically anyway. (A persuasive, rather than controlling alternative would be a system which monitors driver behaviour over time and gives feedback on how to improve economy, such as the Foot-LITE being developed at Brunel by Dr Mark Young). Or perhaps a householder who throws away a lot of rubbish one week (which is recorded by the bin) is prevented from throwing away as much the next week - each taxpayer is given a certain allocation of rubbish per year, and this is enforced by an extension of the ‘bin-top spy’ already being introduced to prevent the bin being opened once the limit has been reached (OK, cue massive fly-tipping: it’s not a good idea - but you can bet someone, somewhere, has thought of it).

Both of the above ‘control’ examples strike me as technical overkill, unnecessarily intrusive and unnecessarily coercive, but thinking on a simpler level and extending the ‘characteristic of the user’ parameter to include characteristics of an object borne by the user (such as the key mentioned earlier), we might include everything from the circular slots and flaps on bottle banks (which make it more difficult to put other types of rubbish in - restricting access based on a characteristic of what the user’s trying to put in it), to narrower parking spaces or physical width restrictions to prevent (or discourage) wider vehicles (such as 4×4s) from being used in city centres.

At this stage, these thoughts are fairly undeveloped, and I’m sure the methods of classification will evolve and mature, but even writing a post such as this helps to clarify the ideas in my mind. The real test of any system such as this is whether it can be used to suggest or generate worthwhile new ideas, and so far I haven’t reached this level.

Water on the membrane

Smart sink, Cranfield University and Electrolux
The Cranfield/Electrolux Smart Sink - photo from Trespassers by Ed van Hinte and Conny Bakker.

Ten years ago, teams from Cranfield University and Electrolux Industrial Design collaborated on an ‘eco-kitchen’, a family of related concepts for a kitchen of the future. Part of the intention was to demonstrate that eco-design could be a positive spur to innovation, rather than merely an ‘environmental cost-cutting’ exercise. The project is explained in this article from The Journal of Sustainable Product Innovation [PDF] (starting on page 51).

What’s especially interesting from the architectures of control / design for behaviour change perspective is the Smart Sink (above), which, very simply, uses a membrane for the bowl, expanding (treefrog-vocal-sac-like,) as it’s filled, thus making it much more easy to control the amount of water being used - along with some other neat features in the same vein:

The ‘Smart Sink’ is the centre of household water management. A membrane sink expands to minimise water use and a smart tap switches from jet to spray to mist to suit customer needs. A consumption meter and a water-level indicator in the main basin gives feedback on rates and level of water usage. Household grey water is managed visibly by an osmosis purifier and a cyclone filter located in the pedestal, and linked to the household grey water storage.

We’ve looked before at taps (faucets) with built-in water meters, in various forms, but the Smart Sink concept goes beyond this in terms of assisting the user control his or her own water use. Gentle persuasion or guidance rather than external control, but guidance that gives the user helpful feedback. Ten years later: are membrane sinks available? Why not? What else could be done in this line of thinking?