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A DRM warning label mockup.
A warning label mockup*

The BBC is reporting that the All Party Internet Group (APIG), a cross-party group of MPs, has made some intelligent – and interesting – recommendations about explaining DRM more fully to consumers:

“The MPs’ report made several recommendations and called on the Office of Fair Trading hasten the introduction of labelling regulations that would let people know what they can do with music and movies they buy online or offline.

This would ensure that it was “crystal clear” to consumers what freedom they have to use the content they are purchasing and what would happen if they do something outlawed by the protection system.

The same labelling systems would also spell out what happened in the event of a maker of DRM technology going bust, if a protection system became obsolete or if gadgets to play the content are replaced.

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They’re back up (well, the wave files anyway), thanks to the Internet Archive.

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ZDNet’s David Berlind has started to compile a Del.icio.us list of examples of ‘DRM train wrecks’, i.e. situations where the use of DRM has a distasteful corollary for consumers unaware of what they’re getting themselves into.

“Most people don’t realize how much they’re giving up when they consciously or sub-consciously use solutions that depend on [DRM]. I get a lot of email that accuses me of being a Chicken Little that overblows the situation by saying the sky is falling. Well, the sky is falling and if those folks want to live in denial, that’s their problem.”

Some of the examples are more straightforward cases of sloppily designed DRM implementations leading to security problems, such as the Sony Rootkit case; examples of ‘DRM switcheroo’ (what I’ve previously called feature deletion or external control on this blog) also abound.

Real-life anecdotes of users who have lost all their (legally acquired) music due to DRM errors or licensing changes – as I discussed in ‘Consumers’ reactions to DRM‘ – are perhaps one of the best ways of driving the message home to consumers (for example the examples discussed here).

The ‘DRM train wreck’ tag is a great initiative. I guess in time it would be good if DRM’d content acquired a stigma from consumers’ point of view, clearly seen as undesirable and worse than second-best, a format to avoid.

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This BBC Newsnight story, by Adam Livingstone, about the possibilities of a two-tier internet – ‘BitTorrent: Shedding no tiers’ – has an interesting fictional ‘architectures of control’ example to illustrate the possibilities of price discrimination in networks (see also Control & Networks):

“So there’s me driving up to Homebase… and I get to within half a mile of the store and my car starts to slow down.

Before I know it, I’m doing five miles an hour. What’s more, half the other cars around me are doing the same. But the cars on the other side of the road are all fine. So I turn round and head home and suddenly it’s all back to normal. “What on earth is going on?” as our man Paxman would say.

“It’s simple” said the grease monkey at my local garage. “The people who made your car have done a deal with B&Q. They’ve fixed it so that if you ever drive towards Homebase, you’ll start going at 5 miles an hour.”

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High frequencies being tested in the urban badlands: see, no teenagers here!
High frequencies being tested in the urban badlands: see, no teenagers here!

A lot of people find this site through searching for something along the lines of ‘Mosquito high frequency anti-teenager ringtone’, and are presumably disappointed when they find that there is no such ringtone to download, even if just because they’d like to test it on friends and family. (More on the Mosquito device) There’s also the more possibility of course of using the ringtone as a kind of ‘secret ringtone’ that, supposedly, only younger people can hear, so you can receive text messages, etc, e.g. while in class, without adults noticing, though I’d have thought that was partially the point of the vibrate mode.

Anyway, I thought I might as well give those searching what they’re looking for, sort of.

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