Biting Apple

BBC News headline, 28 September 2007

Interesting to see the BBC’s summary of the current iPhone update story: “Apple issues an update which damages iPhones that have been hacked by users”. I’m not sure that’s quite how Apple’s PR people would have put it, but it’s interesting to see that whoever writes those little summaries for the BBC website found it easiest to sum up the story in this way. This is being portrayed as Apple deliberately, strategically damaging the phones, rather than an update unintentionally causing problems with unlocked or modified phones.

Regardless of what the specific issue is here, and whether unmodified iPhones have also lost functionality because of some problem with the update, can’t we just strip out all this nonsense? How many people who wanted an iPhone also wanted to be locked in to AT&T or whatever the local carrier will be in each market? Anyone? Who wants to be locked in to anything? What a waste of technical effort, sweat and customer goodwill: it’s utterly pathetic.

This is exactly what Fred Reichheld’s ‘Bad profits’ idea calls out so neatly:

Whenever a customer feels misled, mistreated, ignored, or coerced, then profits from that customer are bad. Bad profits come from unfair or misleading pricing. Bad profits arise when companies save money by delivering a lousy customer experience. Bad profits are about extracting value from customers, not creating value.

If bad profits are earned at the expense of customers, good profits are earned with customers’ enthusiastic cooperation. A company earns good profits when it so delights its customers that they willingly come back for more—and not only that, they tell their friends and colleagues to do business with the company.

What is the question that can tell good profits from bad? Simplicity itself: How likely is it that you would recommend this company to a friend or colleague?

If your iPhone’s just turned into the most stylish paperweight in the office, are you likely to recommend it to a colleague?

More to the point, if Apple had moved - in the first place - into offering telecom services to go with the hardware, with high levels of user experience and a transparent pricing system, how many iPhone users and Mac evangelists wouldn’t have at least considered changing?

Another charging opportunity?

A knife blade cutting the cable of a generic charger/adaptor

Last month, an Apple patent application was published describing a method of “Protecting electronic devices from extended unauthorized use” - effectively a ‘charging rights management’ system.

New Scientist and OhGizmo have stories explaining the system; while the stated intention is to make stolen devices less useful/valuable (by preventing a thief charging them with unauthorised chargers), readers’ comments on both stories are as cynical as one would expect: depending on how the system is implemented, it could also prevent the owner of a device from buying a non-Apple-authorised replacement (or spare) charger, or from borrowing a friend’s charger, and in this sense it could simply be another way of creating a proprietary lock-in, another way to ‘charge’ the customer, as it were.

It also looks as though it would play havoc with clever homebrew charging systems such as Limor Fried’s Minty Boost (incidentally the subject of a recent airline security débâcle) and similar commercial alternatives such as Mayhem’s Anycharge, although these are already defeated by a few devices which require special drivers to allow charging.

Reading Apple’s patent application, what is claimed is fairly broad with regard to the criteria for deciding whether or not re-charging should be allowed - in addition to charger-identification-based methods (i.e. the device queries the charger for a unique ID, or the charger provides it, perhaps modulated with the charging waveform) there are methods involving authentication based on a code provided to the original purchaser (when you plug in a charger the device has never ’seen’ before, it asks you for a security code to prove that you are a legitimate user), remote disabling via connection to a server, or even geographically-based disabling (using GPS: if the device goes outside of a certain area, the charging function will be disabled).

All in all, this seems an odd patent. Apple’s (patent attorneys’) rather hyperbolic statement (Description, 0018) that:

These devices (e.g., portable electronic devices, mechanical toys) are generally valuable and/or may contain valuable data. Unfortunately, theft of more popular electronic devices such as the Apple iPod music-player has become a serious problem. In a few reported cases, owners of the Apple iPod themselves have been seriously injured or even murdered.

…is no doubt true to some extent, but if the desire is really to make a stolen iPod worthless, then I would have expected Apple to lock each device in total to a single user - not even allowing it to be powered up without authentication. Just applying the authentication to the charging method seems rather arbitrary. (It’s also interesting to see the description of “valuable data”: surely in the case that Apple is aware that a device has been stolen, it could provide the legitimate owner of the device with all his or her iTunes music again, since the marginal copying cost is zero. And if the stolen device no longer functions, the RIAA need not panic about ‘unauthorised’ copies existing! But I doubt that’s even entered into any of the thinking around this.)

Whether or not the motives of discouraging theft are honourable or worthwhile, there is the potential for this sort of measure to cause signficant inconvenience and frustration for users (and second-hand buyers, for example - if the device doesn’t come with the original charger or the authentication code) along with incurring extra costs, for little real ‘theft deterrent’ benefit. How long before the ’security’ system is cracked? A couple of months after the device is released? At that point it will be worth stealing new iPods again.

(Many thanks to Michael O’Donnell of PDD for letting me know about this!)

Previously on the blog: Friend or foe? Battery authentication ICs

UPDATE: Freedom to Tinker has now picked up this story too, with some interesting commentary.

“You do not enumerate the freedoms you want”

'V' sign and hand in Englefield Green, Surrey

Crosbie Fitch, in the Atom feed summary for this post looking at how ‘freedom’ can and should be defined, says:

You see copyright’s suspension of your freedom to perform particular activities, and so for each activity you demand a specific freedom. This is how the GPL arose.
This is an inverted perspective from which to define ‘free culture’ (and free software).
To define freedom you define its constraints – you do not enumerate the freedoms you want.
This is because freedom is what we start off with in the first place. We constrain it to make it better. It is when we under or over-constrain it that we make it worse.

It’s the “To define freedom you define its constraints – you do not enumerate the freedoms you want” which especially stands out to me. This seems such an important principle, yet one which so many politicians entirely ignore when they talk about their commitments to ‘human rights’.

Am I being overly simplistic to equate this to the contrast between a ‘planned’ society - where everything is banned unless specifically permitted in an enumerated list of freedoms - and an ‘evolving’ society - where everything is permitted unless specifically banned? (Also: how does the contrast between codified Roman law and ‘evolving’ common law compare to this?)

Whatever the political and legal comparisons might be, the principle is certainly pertinent to the rise of architectures of control in technology. Up until just a few years ago, most technology was effectively ‘open’, assuming you could get hold of it. All of us had freedom to do what we wanted with it - take it apart, modify it, repurpose it, improve it, break it, even if the originators had never expressly intended anything like this, and even if it were ‘illegal’. Now, though, we have (some) technology into which intentions can be codified. We have products with hyper-restrictive End-User Licence Agreements which we must accept before we use them, and which can report back if we don’t abide by them. We have products which are intended to provide one-function-and-nothing-but-that-function, and are designed to frustrate or punish users who try anything different. We have politicians seeking to specify exactly what technology can and can’t do. How do I know what freedoms I want until I’ve experimented? How can I even explain them until I’ve experienced them? Should the progress of tomorrow really be shackled by registering as law the prejudices and errors of today?

Of course, in the context of this blog, I’m merely striking the key-note once again, and that can make for a very dull tune. But that phrase, “you do not enumerate the freedoms you want,” will stay with me. It’s important.

Some links

Some links. Guess what vehicle this is.

First, an apology for anyone who’s had problems with the RSS/Atom feeds over the last month or so. I think they’re fixed now (certainly Bloglines has started picking them up again) but please let me know if you don’t read this. Oops, that won’t work… anyway:

  • ‘Gadgets as Tyrants’ by Xeni Jardin, looks at digital architectures of control in the context of the 2007 Consumer Electronics Show in Las Vegas :

    Many of the tens of thousands of products displayed last week on the Vegas expo floor, as attractive and innovative as they are, are designed to restrict our use… Even children are bothered by the increasing restrictions. One electronics show attendee told me his 12-year-old recently asked him, “Why do I have to buy my favorite game five times?” Because the company that made the game wants to profit from each device the user plays it on: Wii, Xbox, PlayStation, Game Boy or phone.

    At this year’s show, the president of the Consumer Electronics Association, Gary Shapiro, spoke up for “digital freedom,” arguing that tech companies shouldn’t need Hollywood’s permission when they design a new product.

  • The Consumerist - showing a 1981 Walmart advert for a twin cassette deck - comments that “Copying music wasn’t always so taboo”.

    I’m not sure it is now, either.

  • George Preston very kindly reminds me of the excellent Trusted Computing FAQ by Ross Anderson, a fantastic exposition of the arguments. For more on Vista’s ‘trusted’ computing issues, Peter Guttmann has some very clear explanations of how shocking far we are from anything sensible. See also Richard Stallman’s ‘Right to Read’.
  • David Rickerson equally kindly sends me details of a modern Panopticon prison recently built in Colorado - quite impressive in a way:

    Image from Correctional News

    …Architects hit a snag when they realized too much visibility could create problems.

    “We’ve got lots of windows looking in, but the drawback is that inmates can look from one unit to another through the windows at the central core area of the ward,” Gulliksen says. “That’s a big deal. You don’t want inmates to see other inmates across the hall with gang affiliations and things like that.”

    To minimize unwanted visibility, the design team applied a reflective film to all the windows facing the wards. Deputies can see out, but inmates cannot see in. Much like the 18th-century Panopticon, the El Paso County jail design keeps inmates from seeing who is watching them.

    Image from Correctional News website

  • Should the iPhone be more open?

    As Jason Devitt says, stopping users installing non-Apple (or Apple-approved) software means that the cost of sending messages goes from (potentially) zero, to $5,000 per megabyte:

    Steve typed “Sounds great. See you there.” 28 characters, 28 bytes. Call it 30. What does it cost to transmit 30 bytes?

    * iChat on my Macbook: zero.
    * iChat running on an iPhone using WiFi: zero.
    * iChat running on an iPhone using Cingular’s GPRS/EDGE data network: 6 hundredths of a penny.
    * Steve’s ‘cool new text messaging app’ on an iPhone: 15c.

    A nickel and a dime.

    15c for 30 bytes = $0.15 X 1,000,000 / 30 = $5,000 per megabyte.

    “Yes, but it isn’t really $5,000,” you say. It is if you are Cingular, and you handle a few billion messages like this each quarter.

    … [I] assumed that I would be able to install iChat myself. Or better still Adium, which supports AIM, MSN, ICQ, and Jabber. But I will not be able to do that because … it will not be possible to install applications on the iPhone without the approval of Cingular and Apple… But as a consumer, I have a choice. And for now the ability to install any application that I want leaves phones powered by Windows Mobile, Symbian, Linux, RIM, and Palm OS with some major advantages over the iPhone.

    Aside from the price discrimination (and business model) issue (see also Control & Networks), one thing that strikes me about a phone with a flat touch screen is simply how much less haptic feedback the user gets.

    I know people who can text competently without looking at the screen, or indeed the phone at all. They rely on the feel of the buttons, the pattern of raised and lowered areas and the sensation as the button is pressed, to know whether or not the character has actually been entered, and which character it was (based on how many times the button is pressed). I would imagine they would be rather slow with the iPhone.

  • Digital control round-up

    Digital architectures of control

    Some developments in - and commentary on - digital architectures of control to end 2006:

  • Peter Gutmann’s ‘A Cost Analysis of Windows Vista Content Protection’ (via Bruce Schneier) looks very lucidly at the effects that Vista’s DRM and measures to ‘protect’ content will have - on users themselves, and knock-on effects elsewhere. The more one reads, the more astonishing this whole affair is:

    Possibly for the first time ever, computer design is being dictated not by electronic design rules, physical layout requirements, and thermal issues, but by the wishes of the content industry.

    Vista appears to be just about the worst consumer product of all time. However, unlike other discretionary purchases, consumers will have less of a choice: Vista will come with any PC you buy from a major store, and all the hardware manufacturers will have to pass on the extra costs and complexity required to customers, whether or not they intend to use that hardware with Vista. When critical military and healthcare systems start to be run on Vista, we’ll all end up paying.

    As Peter puts it:

    The Vista Content Protection specification could very well constitute the longest suicide note in history

  • In a similar vein, the ‘format wars’ over high-definition video appear to have descended into a farce:

    Basically, what we have is a series of anti-consumer DRM infections masquerading as nothing in particular. They bring only net negatives to anyone dumb enough to pay money for them, and everything is better than these offerings. They sell in spite of the features they tout, not because of them.

    And, of course, HD-DVD encryption has already been “(partially) cracked” as Uninnovate puts it, with that decryption effort being triggered directly as a result of consumer frustration with incompatibility:

    I just bought a HD-DVD drive to plug on my PC, and a HD movie, cool! But when I realized the 2 software players on Windows don’t allowed me to play the movie at all, because my video card is not HDCP compliant and because I have a HD monitor plugged with DVI interface, I started to get mad… This is not what we can call “fair use”! So I decide to decrypt that movie.

  • “Consumers buy only 23 songs per iPod” - clearly, the vast majority of music on iPods and other portable music players has been acquired through CD-ripping or file-sharing, something which we all know, but which has been an elephant in the room for a long time when the industry is discussed (and remember that the Gowers’ Review has only just recommended that ripping CDs be legalised in the UK).

    Of course, Bill Gates also recommends ripping CDs (see also some great commentary from LilBambi on this).

    Andrew Kantor in USA Today has some pragmatic analysis of the situation:

    People want their music without restrictions, and too many legal downloads, like those from iTunes, come with restrictions. You can’t copy them to another player, or you’re limited to how often you can do it, or you have to jump through the hoops of burning your iTunes tracks to CD and re-ripping them to a more useful format… as cellphones with built-in MP3 players gain popularity, users will find themselves up against an entirely new set of usage restrictions. Some subscription services will delete the music from your player when you cancel your subscription.

    Buy a CD or use a program like eMule… and you have no restrictions. And that’s what people want.

    They don’t want to have to match their music store with their music player any more than they want to have to match their brands of gasoline with their brands of car. They want, in short, to be able to use today’s music the same ways they used yesterday’s: Any way they want.

    In fact, the industry’s been down this road before and hit a similar wall. In the first decades of the 20th century, the wax cylinders (and, later, 78rpm disks) on which music was recorded worked only with specific players. Industry attempts to monopolize the technology led only to poor sales.

  • Finally, Microsoft’s Steve Ballmer tells us that in 2007 the consumer will be “back in control”. It doesn’t mean much out of context, nor in the context he used it in fact, but it looks like Doublespeak is alive and well.