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Richard H Thaler at the RSA

Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the links between design and behaviour change. Some notes/quotes I scribbled down:

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New Sciences of Protection logo Lancaster University’s interdisciplinary Institute for Advanced Studies (no, not that one) has been running a research programme, New Sciences of Protection, culminating in a conference, Designing Safe Living, on 10-12 July, “investigat[ing] ‘protection’ at the intersections of security, sciences, technologies, markets and design.”

The keynote speakers include the RCA’s Fiona Raby, Yahoo!’s Benjamin Bratton and Virginia Tech’s Timothy Luke, and the conference programme [PDF, 134 kB] includes some intriguing sessions on subjects such as ‘The Art/Design/Politics of Public Engagement’, ‘Designing Safe Citizens’, ‘Images of Safety’ and even ‘Aboriginal Terraformation (performance panel)’.

I’ll be giving a presentation called ‘Design with Intent: Behaviour-Shaping through Design’ on the morning of Saturday 12 July in a session called ‘Control, Design and Resistance’. There isn’t a paper to accompany the presentation, but here’s the abstract I sent in response to being invited by Mark Lacy:

Design with Intent: Behaviour-Shaping through Design
Dan Lockton, Brunel Design, Brunel University, Uxbridge, Middlesex UB8 3PH

“Design can be used to shape user behaviour. Examples from a range of fields – including product design, architecture, software and manufacturing engineering – show a diverse set of approaches to shaping, guiding and forcing users’ behaviour, often for intended socially beneficial reasons of ‘protection’ (protecting users from their own errors, protecting society from ‘undesirable’ behaviour, and so on). Artefacts can have politics. Commercial benefit – finding new ways to extract value from users – is also a significant motivation behind many behaviour-shaping strategies in design; social and commercial benefit are not mutually exclusive, and techniques developed in one context may be applied usefully in others, all the while treading the ethical line of persuasion-vs-coercion.

Overall, a field of ‘Design with Intent’ can be identified, synthesising approaches from different fields and mapping them to a range of intended target user behaviours. My research involves developing a ‘suggestion tool’ for designers working on social behaviour-shaping, and testing it by application to sustainable/ecodesign product use problems in particular, balancing the solutions’ effectiveness at protecting the environment, with the ability to cope with emergent behaviours.”

The programme’s rapporteur, Jessica Charlesworth, has been keeping a very interesting blog, Safe Living throughout the year.

I’m not sure what my position on the idea of ‘designing safe living’ is, really – whether that’s the right question to ask, or whether ‘we’ should be trying to protect ‘them’, whoever they are. But it strikes me that any behaviour, accidental or deliberate, however it’s classified, can be treated/defined as an ‘error’ by someone, and design can be used to respond accordingly, whether viewed through an explicit mistake-proofing lens or simply designing choice architecture to suggest the ‘right’ actions over the ‘wrong’ ones.

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Electrcity meter, in a cupboard

One of the presentations I’m really looking forward to at OpenTech 2008 in London is by AMEE, self-described as “The world’s energy meter”:

If all the energy data in the world were accessible, what would you build? The Climate Change agenda has created an imperative to measure the energy profile of everything. As trillions of pounds flow into re-inventing how we consume, we have a unique opportunity use open data and systems as a starting point. AMEE is an open platform for energy and CO2 data, algorithms and transactions.

From this PDF on the AMEE website:

AMEE is a neutral aggregation platform to measure and track all the energy data in the world. It combines monitoring, profiling and transactional systems to enable this, as well as an algorithmic engine that applies conversion factors from energy into CO2 emissions.

# AMEE is a technology platform (a web-service API) , designed to be built upon by you
# AMEE can represent both copyright and open data without conflict
# AMEE is open source
# You can build commercial applications using AMEE

This does sound extremely useful – the ability to convert energy into CO2 emission equivalent “enables the calculation of the “Carbon-Footprint” of anything” – and I’m going to see how I might be able to make use of AMEE’s functionality or the data set as part of the research. (As an aside, it’s interesting how often ‘energy methods’ allow us to compare diverse activities and effects with a common currency: I remember being struck by this concept before when being introduced to von Mises’ criterion in stress analysis and streamlined lifecycle analysis within a few days of each other.)

AMEE’s Gavin Starks also presented at O’Reilly’s ETech earlier this year (one day I’m sure I’ll go to this…) and the slides are available [PDF, 8MB]. On a similar theme, the very impressive Saul Griffith (of MIT Media Lab, Squid Labs, Instructables, Make et al) talked on ‘energy literacy’ – again, a detailed presentation [PDF, 7.6MB] with thoughtful notes (see also Wattzon) – and it seems that there is a certain degree of overlap, or symbiosis between the ideas. We need a public literate in energy to care enough about measuring and changing their behaviour; we equally need good and understandable energy-using behaviour data to enable that public to become literate in the consequences of their actions, and indeed for ‘us’ (designers/engineers/technologists/policymakers…) to understand what behaviours we want to address.

I’d like to think that Design for Sustainable Behaviour can help here. That’s certainly the aim of what I’m doing.

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Sir Clive Sinclair (BBC image)Chris Vallance of Radio 4′s excellent iPM has done a thoughtful interview with Sir Clive Sinclair, ranging across many subjects, from personal flying machines to the Asus Eee, and touching on the subject of consumer understanding of technology, and the degree to which the public can engage with it:

Your [Chris Vallance's] generation really understood the computers, and today’s generation know they’re just a tool, and don’t really get to grips with them… When I was starting in business, and when I was a child, electronics was a huge hobby, and you could buy components on the street and make all sort of things, and people did. But that also has all passed; it’s almost forgotten.

It’s true, of course, that there are still plenty of hobbyist-makers out there, including in disciplines that just weren’t open before, and if anything, initiatives such as Make and Instructables – and indeed the whole free software and open source movements – have helped raise the profile of making, hacking, modding and other democratic innovation. It’s no secret that Clive himself is a proponent of Linux and open source in general for future low-cost computing, as is mentioned briefly in the interview, and the impact of the ZX series in children’s bedrooms (together with BBC Micros at school) was, to some extent, a fantastic constructionist success for a generation in Britain.

But is Clive right? How many schoolkids nowadays make their own radios or burglar alarms or write their own games? When they do, is it a result of enlightened parents or self-directed inquisitiveness? Or are we guilty of applying our own measures of ‘engagement’ with technology? After all, you’re reading something published using WordPress, which was started by a teenager. Personally, I’m extremely optimistic that the future will lead to much greater technological democratisation, and hope to work, wherever possible, to contribute to achieving that.

I’ve worked for Clive, as a designer/engineer, on and off, for a number of years, and it’s pleasing to have an intelligent media interview with him that doesn’t simply regurgitate and chortle over the C5, but instead tries to tap his vision and thoughts on technical society and its future.

Silicon Dreams

Incidentally, Clive’s 1984 speech to the US Congressional Clearinghouse on the Future, mentioned in the interview, is extremely interesting – quite apart from the almost Randian style of some of it – as much as for the mixture of what we might now see as mundanities among the far-sighted vision as for the prophetic clarity, with talk of guided 200mph maglev cars and the colonisation of the galaxy alongside the development of a cellular phone network and companion robots for the elderly. Of course, the future is here, it’s just not evenly distributed yet.

Talk of information technology may be misleading. It is true that one of the features of the coming years is a dramatic fall, perhaps by a factor of 100, in the cost of publishing as video disc technology replaces paper and this may be as significant as the invention of the written word and Caxton’s introduction of movable type.

Talk of information technology confuses an issue – it is used to mean people handling information rather than handling machines and there is little that is fundamental in this. The real revolution which is just starting is one of intelligence. Electronics is replacing man’s mind, just as steam replaced man’s muscle but the replacement of the slight intelligence employed on the production line is only the start.

And then there is this, which seems to predict electronic tagging of offenders:

Consider, for example, the imprisonment of offenders. Unless conducted with a biblical sense of retribution, this procedure attempts to reduce crime by deterrence and containment. It is, though, very expensive and the rate of recidivism lends little support to its curative properties.

Given a national telephone computer net such as I have described briefly, an alternative appears. Less than physically dangerous criminals could be fitted with tiny transporters so that their whereabouts, to a high degree of precision, could he monitored and recorded constantly. Should this raise fears of an Orwellian society we could offer miscreants the alternative of imprisonment. I am confident of the general preference.

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Too many papers
A lot of research is published each year.

Now that I’m a student again, I’ve got access (via Athens) to a vastly increased amount of academic journals, papers and so on. Far more than I could have done ‘legitimately’ without that Athens login, aside from travelling from library to library to library. And while it’s good for me to have that login, right at this moment, the necessity for such a login is hardly good for society as a whole. As an independent researcher, I simply could not keep on top of my subject properly.

I think it’s fairly clear that open access is the way to go, and certainly where research has enjoyed any degree of public funding there should be no case otherwise. But even where research is freely or easily available, its impact, as a result of limited exposure, is often also very limited or nonexistent, even within academia.

This is surely an omnipresent worry/headache/frustration for many researchers, and the issue was brought home to me the other day. I was reading a (fairly academic) book, published in the UK in 2005, written by a design professor at a university about 50 miles from here, and found a comment, within a discussion of a particular issue, along the lines of “no research has been done on the issue of to what extent A relates to B in the field of C, but it is safe to assume D” and yet, in front of me on the desk, was a PhD thesis completed in 2003, at my university, addressing not only the exact issue specified, but also showing D to be incorrect. Now, a paper was written based on this thesis, and published in an engineering journal, and also presented at a conference, but it clearly escaped the notice of the author of the book.

Now, of course, this probably happens a thousand times a day in academia. It’s not an especially interesting example, and there may be many possible explanations, the book maybe having taken a long period to go from being researched to publication being somewhat likely. But assuming it didn’t, and assuming the book’s author, despite being, by all accounts, an ‘expert’ in his field, really was unaware of research going on not too far away, then there is a failure of communication. (In this case, there might also be the often self-imposed disconnect between the ‘design’ community, and the ‘engineering’ community: the assumption that research done in a different field is irrelevant or likely not to be understandable. That, perhaps, is another problem again.)

This type of communication failure is not necessarily entirely the fault of either side, but it is a problem, across all fields of knowledge and endeavour. So what’s the answer?

I don’t know, from that kind of distance, but closer up, I have a hunch that broad subject blog families, such as Scienceblogs, ‘research digest’ blogs such as the British Psychological Society‘s, and individual blogs with a fairly wide scope, such as Mind Hacks (these latter two both examples from the same field) are going to become increasingly important mechanisms for disseminating research advances to both an academic and a wider audience. Whether the actual awareness of a particular new piece of research comes directly by a researcher reading the site, or by a colleague or friend-of-a-friend referring the researcher, the path from ignorance to awareness is (potentially) shorter and easier than before. It’s (potentially) less likely that anyone reasonably well-informed about a field will not have had an opportunity to learn about other research in the field, at least that which is either newly published or which somehow comes to the attention of the bloggers (so the bloggers’ filtering and discriminatory abilities are very important, in this sense).

Something I’m planning to do, on this blog, from now on, is to review useful or interesting academic papers or journal articles (or books, of course) I come across, from a variety of academic areas, which are relevant to the field of architectures of control, and design for behaviour change in general – shot through the lens of my PhD research focus, extracting pertinent arguments, quotes, following up references, and so on. I hope, in some small way, this will also bring particular areas of research to the attention of researchers from other disciplines, in the same way (for example) that Lawrence Lessig’s “code is law” concept made me think more about constraints and behaviour-shaping in product design in the first place.

From a practical point of view, this approach also seems like it might be a very useful way to document the process of getting to grips with the literature on a subject – helping immensely when it comes to putting together my actual literature review for the PhD – and allowing input (commentary, recommendations, suggestions) from a very diverse set of readers worldwide, in a way which the traditional ivory tower or even open-plan research office doesn’t, or can’t, at least during this stage of the research. While I’m sure there are plenty of other people who’ve had a similar idea (any links would be very interesting: I love seeing how other people structure their research), this approach seems quite excitingly fresh to me, imbuing the literature review process with a vibrancy and immediacy that simply wouldn’t have been as easy to do in the past.

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Smart sink, Cranfield University and Electrolux
The Cranfield/Electrolux Smart Sink – photo from Trespassers by Ed van Hinte and Conny Bakker.

Ten years ago, teams from Cranfield University and Electrolux Industrial Design collaborated on an ‘eco-kitchen’, a family of related concepts for a kitchen of the future. Part of the intention was to demonstrate that eco-design could be a positive spur to innovation, rather than merely an ‘environmental cost-cutting’ exercise. The project is explained in this article from The Journal of Sustainable Product Innovation [PDF] (starting on page 51).

What’s especially interesting from the architectures of control / design for behaviour change perspective is the Smart Sink (above), which, very simply, uses a membrane for the bowl, expanding (treefrog-vocal-sac-like,) as it’s filled, thus making it much more easy to control the amount of water being used – along with some other neat features in the same vein:

The ‘Smart Sink’ is the centre of household water management. A membrane sink expands to minimise water use and a smart tap switches from jet to spray to mist to suit customer needs. A consumption meter and a water-level indicator in the main basin gives feedback on rates and level of water usage. Household grey water is managed visibly by an osmosis purifier and a cyclone filter located in the pedestal, and linked to the household grey water storage.

We’ve looked before at taps (faucets) with built-in water meters, in various forms, but the Smart Sink concept goes beyond this in terms of assisting the user control his or her own water use. Gentle persuasion or guidance rather than external control, but guidance that gives the user helpful feedback. Ten years later: are membrane sinks available? Why not? What else could be done in this line of thinking?

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