Digital control round-up

An 'Apple' dongle

Mac as a giant dongle

At Coding Horror, Jeff Atwood makes an interesting point about Apple’s lock-in business model:

It’s almost first party only– about as close as you can get to a console platform and still call yourself a computer… when you buy a new Mac, you’re buying a giant hardware dongle that allows you to run OS X software.

There’s nothing harder to copy than an entire MacBook. When the dongle — or, if you prefer, the “Apple Mac” — is present, OS X and Apple software runs. It’s a remarkably pretty, well-designed machine, to be sure. But let’s not kid ourselves: it’s also one hell of a dongle.

If the above sounds disapproving in tone, perhaps it is. There’s something distasteful to me about dongles, no matter how cool they may be.

Of course, as with other dongles, there are plenty of people who’ve got round the Mac hardware ‘dongle’ requirement. Is it true to say (à la John Gilmore) that technical people interpret lock-ins (/other constraints) as damage and route around them?

Screenshot of Mukurtu archive website

Social status-based DRM

The BBC has a story about the Mukurtu Wumpurrarni-kari Archive, a digital photo archive developed by/for the Warumungu community in Australia’s Northern Territory. Because of cultural constraints, social status, gender and community background have been used to determine whether or not users can search for and view certain images:

It asks every person who logs in for their name, age, sex and standing within their community. This information then restricts what they can search for in the archive, offering a new take on DRM.

For example, men cannot view women’s rituals, and people from one community cannot view material from another without first seeking permission. Meanwhile images of the deceased cannot be viewed by their families.

It’s not completely clear whether it’s intended to help users perform self-censorship (i.e. they ‘know’ they ’shouldn’t’ look at certain images, and the restrictions are helping them achieve that) or whether it’s intended to stop users seeing things they ’shouldn’t', even if they want to. I think it’s probably the former, since there’s nothing to stop someone putting in false details (but that does assume that the idea of putting in false details would be obvious to someone not experienced with computer login procedures; it may not).

While from my western point of view, this kind of social status-based discrimination DRM seems complete anathema - an entirely arbitrary restriction on knowledge dissemination - I can see that it offers something aside from our common understanding of censorship, and if that’s ‘appropriate’ in this context, then I guess it’s up to them. It’s certainly interesting.

Neverthless, imagining for a moment that there were a Warumungu community living in the EU, would DRM (or any other kind of access restriction) based on a) gender or b) social status not be illegal under European Human Rights legislation?

Disabled buttonsDisabling buttons

From Clientcopia:

Client: We don’t want the visitor to leave our site. Please leave the navigation buttons, but remove the links so that they don’t go anywhere if you click them.

It’s funny because the suggestion is such a crude way of implementing it, but it’s not actually that unlikely - a 2005 patent by Brian Shuster details a “program [that] interacts with the browser software to modify or control one or more of the browser functions, such that the user computer is further directed to a predesignated site or page… instead of accessing the site or page typically associated with the selected browser function” - and we’ve looked before at websites deliberately designed to break in certain browers and disabling right-click menus for arbitrary purposes.

Do you really need to print that?

Do you really need to print that?
Do you really need to print that?

This is not difficult to do, once you know how. Of course, it’s not terribly useful, since a) most people don’t read the display on a printer unless an error occurs, or b) you’re only likely to see it once you’ve already sent something to print.

Is this kind of very, very weak persuasion - actually worthwhile? From a user’s point of view, it’s less intrusive than, say, a dialogue box that asks “Are you sure you want to print that? Think of the environment” every time you try to print something (which would become deeply irritating for many users), but when applied thoughtfully, as (in a different area of paper consumption) in Pete Kazanjy’s These Come From Trees initiative, or even in various e-mail footers* (below), there may actually be some worthwhile influence on user behaviour. It’s not ‘micropersuasion’ in Steve Rubel’s sense, exactly, but there is some commonality.

Please consider the environment

I’m thinking that addressing the choices users make when they decide to print (or not print) a document or email could be an interesting specific example to investigate as part of my research, once I get to the stage of user trials. How effective are the different strategies in actually reducing paper/energy/toner/fuser/ink consumption and waste generation? Would better use of ‘Printer-friendly’ style sheets for webpages save a lot of unnecessary reprints due to cut-off words and broken layouts? Should, say, two pages per sheet become the default when a dicument goes above a certain number of pages? Should users be warned if widows (not so much orphans) are going to increase the number of sheets needed, or should the leading be automatically adjusted (by default) to prevent this? What happens if we make it easier to avoid printing banner ads and other junk? What happens if we make the paper tray smaller so the user is reminded of just how much paper he/she is getting through? What happens if we include a display showing the cost (financially) of the toner/ink, paper and electricity so far each day, or for each user? What happens if we ration paper for each user and allow him or her to ‘trade’ with other users? What happens if we give users a ‘reward’ for reaching targets of reducing printer usage, month-on-month? And so on. (The HP MOPy Fish - cited in B J Fogg’s Persuasive Technology - is an example of the opposite intention: a system designed to encourage users to print more, by rewarding them.)

Printing is an interesting area, since it allows the possibility of testing out both software and hardware tactics for causing behaviour change, which I’m keen to do.

Review: Architecture as Crime Control by Neal Katyal

Concrete

Review: Katyal, N. K. “Architecture as Crime Control”, Yale Law Journal, March 2002, Vol 111, Issue 5.

Professor Neal Kumar Katyal of Georgetown University Law School, best-known for being (successful) lead counsel in the Hamdan v. Rumsfeld case dealing with Guantanamo Bay detainees, has also done some important work on the use of design as a method of law enforcement in both the digital and built environments.

This article, ‘Architecture as Crime Control’, specifically addresses itself to a legal and social policy-maker audience in terms of the areas of focus and the arguments used, but is also very relevant to architects and designers open to being enlightened about the strategic value of their work. Specifically with regard to ‘architectures of control’ and ‘design for behaviour change’, as one might expect, there are many useful examples and a great deal of interesting analysis. In this review, I will try to concentrate on examples and design techniques given in the article, along with some of the thinking behind them - the most useful aspects from the point of view of my own research - rather than attempting to analyse the legal and sociological framework into which all of this fits.

Katyal starts by acknowledging how the “emerging field of cyberlaw, associated most directly with Lawrence Lessig” has brought the idea of ‘code’ constraining behaviour to a level of greater awareness, but suggests that the greater permanence and endurance of architectural changes in the real world - the built environment - may actually give greater potential for behaviour control, as opposed to the “infinitely malleable” architecture of cyberspace:

It is time to reverse-engineer cyberlaw’s insights, and to assess methodically whether changes to the architecture of our streets and buildings can reduce criminal activity.

A theme to which Katyal returns throughout the article is that the policy response to James Wilson and George Kelling’s influential ‘Broken Windows’ - “an architectural problem in crime control” - has largely been a law enforcement one (”prosecution of minor offenses like vandalism in an attempt to deter these ‘gateway crimes’”) instead of actual architectural responses, which, Katyal argues, could have a significant and useful role in this field.

Design principles

Before tackling specific architectural strategies, Katyal discusses the general area of using “design principles” to “influence, in subtle ways, the paths by which we live and think” - a great summary of many of the techniques we’ve considered on this blog over the last couple of years, though not all have been subtle - and gives some good examples:

McDonald's seating, uncomfortable, Glasgow, from Headphonaught's Flickr stream

Fast food restaurants use hard chairs that quickly grow uncomfortable so that customers rapidly turn over

Image from Headphonaught’s Flickr stream

Elevator (lift) numerals positioned to avoid eye contact

Elevator designers place the numerals and floor indicator lights over people’s heads so that they avoid eye contact and feel less crowded

Supermarkets have narrow aisles so that customers cannot easily talk to each other and must focus on the products instead

(We’ve also seen the opposite effect cited, i.e. using wider aisles to cause customers to spend longer in a particular aisle - clearly, both effects could be employed in different product areas within the same supermarket, to suit whatever strategy the retailer has. There are plenty of other tricks too.)

And, in a footnote, Katyal cites Personal Space by Robert Sommer, which provides:

other examples, such as a café that hired an architect to design a chair that placed “disagreeable pressure on the spine if occupied for over a few minutes” and Conrad Hilton’s decision to move couches out of hotel lobbies to minimise the number of lingering visitors.

(Sommer’s work sounds interesting and relevant, and I look forward to investigating it*)

As Katyal puts it, “with strategies like these, private architects are currently engaging in social control.”

Moving on to architectural strategies for crime control, Katyal expounds four ‘mechanisms’ identified in the field of Crime Prevention Through Environmental Design (CPTED):

Design should:

  • (1) Create opportunities for natrual surveillance by residents, neighbors and bystanders;
  • (2) Instill a sense of territoriality so that residents develop proprietary attitudes and outsiders feel deterred from entering a private space;
  • (3) Build communities and avoid social isolation;
  • (4) Protect targets of crime.
  • Before expanding on the practical and legal application of each of these mechanisms, Katyal makes the point that while they can often “work in synergy… natural surveillance is most effective when social isolation is minimized and when design delays the perpetration of crime,” there can be conflicts and any strategy needs to be developed within the context of the community in which it is going to be applied:

    Security door propped open

    Effective design requires input by the community. Without such input, security features are likely to be resented, taken down or evaded (consider the ’security’ doors propped open on campuses today.

    (This issue of ‘resentment’ or even ‘inconvenience’ is, I feel, going to be a significant factor in my own studies of environmentally beneficial behaviour-changing products; we shall see.)

    Natural surveillance

    The idea of natural surveillance is to create situations where areas are overlooked by neighbours, other residents and so on, with the effect being both a crime deterrent (if the criminal knows he is being watched, or might be watched, he may decide against the crime) and to improve the effectiveness of solving the crime afterwards (someone will have seen what happened). Katyal cites Jane Jacobs‘ argument that diversity of use can be an important way of bringing about natural surveillance - preferably with different activities occurring throughout the day, to ensure that there is always a population there to keep any eye on things. However, short of this kind of deliberate diversity planning, there are specific techniques that can be used on individual buildings and their surroundings to increase natrual surveillance; Katyal suggests the addition of windows facing onto public spaces, ensuring sight lines down corridors and alleyways, positioning windows so that neighbours can watch each other’s houses, bringing parking areas in front of stores rather than out of sight behind them, and making sure hallways and lobbies are clearly visible to passers-by. He gives the example of redesigning the layout of a school’s grounds to increase the opportunity for natural surveillance:

    School before improvement
    School after improvement
    Images from Katyal, N. K. “Architecture as Crime Control”, Yale Law Journal, March 2002, Vol 111, Issue 5.

    [In the first image] the informal areas are blocked form sight and far from school grounds. Because no central place for congregation exists, students are spread over the grounds, and there is insufficient density for monitoring. The four open entrances and exits facilitate access to the school and escape.

    [In the second image,] through the designation of formal gathering areas, other places become subtly off-limits to students. Indeed, those who are present in such areas are likely to attract suspicion…. the formal gathering areas are naturally surveilled by building users… [and] are long and thin, running alongside the school windows, and two hedges prevent students from going fuarther away. Moreover, the west entrance, which had the least potential for surveillance, has been closed…

    Lighting can also be a major method of increasing natural surveillance:

    First, it helps anyone viewing a situation to see it more clearly and thereby deters some crimes by increasing the powers of perception of those watching. Second, it encourages people to be in the area in the first place because the greater visibility creates a sense of security. The more eyes on the street, the more visibility constrains crime.

    (Incidentally, Katyal comments - having interviewed an architect - that the use of yellow street lighting “can increase the crime rate by making streets (and individuals on them) look menacing”, hence a tendency for some urban developers to move to white lighting instead.)

    Territoriality

    Territoriality - also much of the focus of defensible space (which I’ll discuss in a later post) - “both provides an incentive for residents to take care of and monitor an area and subtly deters offenders by warning them that they are about to enter a private space.” Some of Katyal’s examples are wonderfully simple:

  • “An entrance raised by a few inches” is “a successful symbolic barrier… people are aware of minor graduations of elevation and may refrain from entry if they sense a gradual incline”. (Elevation can also lead to reverence/respect, either directly - e.g. steps leading up to a courthouse - or indirectly, causing a visitor to bow his/her head on approach)
  • Monuments and markers can also demarcate the transition from public space into private space… A study of burglaries in Salt Lake City… revealed that houses with nameplates had lower rates of intrusion than those without them.

  • One rather simple way is to place two buildings in an ‘L’ formation with a fence that completes the triangle. Children can play in the open space, and adults can look out of their windows at their children.

  • Katyal also includes these diagrams from “a group of British architects”:

    In the first, a series of buildings lacks a common entrance, and pedestrians cut through the property. The addition of a simple overhead arch, however, creates a sense of private space:

    Addition of archway to discourage use as through-route

    Images originally from Stollard, P. Crime Prevention Through Housing Design and included in Katyal’s article.

  • Building community

    The third main mechanism, building community, is also heavily interlinked with the idea of defensible space. The aim here is to encourage a sense of community, by creating spaces which cause people to interact, or even reducing the number of dwellings in each individual set so that people are more likely to recognise and come to know their neighbours - something many architects have instinctively tried to do anyway over the past 20 years or so, though not always explicitly with crime reduction in mind:

    …even the placement of seats and benches can bring people together or divide them, creating what architects call, respectively, sociopetal and sociofugal spaces. Some architects self-consciously create sociofugal spaces by, for example, designing chairs in airports that make it difficult for people to talk to each other.

    Practically, ‘building community’ would necessarily appear to be slightly more nebulous than some of the other mechanisms, but even techniques such as encouraging people to spend more time in communal areas such as a laundry (and hence potentially interact more) can be important here.

    Strengthening targets

    There are a number of simple examples of target hardening or strengthening given:

  • Placing deadbolts lower on door frames

    (presumably to make kicking them open more difficult)

  • Having doors in vulnerable locations swing outward

  • Raising fire escapes to put them out of easy reach

  • Reducing the size of letter-box openings

  • If a robber can stand on top of a trash bin and reach a second-floor window, the bin should be placed far from the window

  • Prickly shrubs placed outside of windows can also deter crime

  • A duct that spews hot air can be placed near a ground-floor window to deter entry

  • Smells can also be strategically harnessed either to induce people to come outside or keep them away

  • The FBI building is built on stilts to minimize damage in the event of a bomb detonation at street level

  • To decrease the likelihood of presidential assassination, a stretch of Pennsylvania Avenue in front of the White House was barricaded and closed to car traffic

  • Interestingly, Katyal makes the point that where potential crime targets can be strengthened without making it overly obvious that this has been done, the benefits may be greater:

    Modern technology permits targets to be hardened in ways that are not obvious to the public. Strong plastics, graffiti-resistant paint, and doors with steel cores are a few examples. These allow architects to disguise their efforts at strengthening targets and thus avoid sending a message that crime is rampant.

    Some forms of target hardening are suboptimal in that visibility evinces a fear of crime that can cause damage to the fabric of a community and even increase crime rates.

    He again later returns to this point:

    Subtle architecture that gently reinfoces law-abiding norms and prevents a degree of intrusion is to be preferred to explicit and awkward physical barricades that reflect the feeling that a community is under siege. Cheap wire fences do not express a belief in the power of law or norms; rather, they reflect the opposite. The same can be said for ugly iron bars on windows, which express the terror of crime as powerfully as does any sign or published crime statistic.

    A whole host of architectural strategies - such as the placement of doors and windows, creation of semipublic congregation spaces, street layout alterations, park redesign, and many more - sidestep creating an architecture dominated by the expression of fear. Indeed, cheap barricades often substitute for these subtler measures. Viewed this way, gated communities are a byproduct of public disregard of architecture, not a sustainable solution to crime.[my emphasis]

    (This last point is especially interesting to me - I must admit I am fascinated by the phenomenon of gated communities and what effect they have on their inhabitants as well as on the surrounding area, both in a Ballardian sense (Running Wild, Cocaine Nights, Super-Cannes) and, more prosaically, in terms of what this voluntary separation does to the community outside the gates. See also the quote from architect John Thompson in my forthcoming post reporting what’s happening at the former Brunel Runnymede Campus)

    Other aspects

    One point to which Katyal repeatedly returns is - a corollary of the above - the concept of architectural solutions as entities which subtly reinforce or embody norms (desirable ones, from the point of view of law enforcement) rather than necessarily enforce them in totality:

    Even the best social codes are quite useless if it is impossible to observe whether people comply with them. Architecture, by facilitating interaction and monitoring by members of a community, permits social norms to have greater impact. In this way, the power of architecture to influence social norms can even eclipse that of law, for law faces obvious difficulties when it attempts to regulate social interaction directly.

    Architecture can prevent crimes even when criminals believe the probability of enforcement is low… one feature of social norms strategies is that they are often self-enforcing.

    I think this is a crucial point, and is applicable in other ‘architectures of control’ techniques outside of the built environment and the specific issues of crime. Norms can be extremely powerful influencers of behaviour, and - to take my current research on changing user behaviour to reduce environmental impact - the ability to design a desirable norm into a product or system, without taking away the user’s sense of ownership of, and confidence in, the product, may well turn out to be the crux of the matter.

    As (I hope) will be clear, much of Katyal’s analysis seems applicable to other areas of ‘Design for/against X’ where human factors are involved - not just design against crime. So, for example, here Katyal is touching on something close to the concepts of perceived affordances (and disaffordances) in interaction design:

    Psychological evidence shows that criminals decode environmental ‘cues’ to assess the likelihood of success of a given criminal act… the design of a meeting table influences who will speak and when, and who is perceived to have a positionof authority. It is therefore no great shock that the eight months of negotiation that preceded the 1969 Paris Peace Talks largely centred on what the physical space of the negotiating table would be. It is said that Machiavelli designed a political meeting chamber with a ceiling that looked asif it were about to collapse, reasoning that it would induce politicians to vote quickly and leave.

    Winston Churchill… went so far as to claim that the shape of the House [of Commons] was essential to the two-party system and that its small size was critical for ‘free debate’:

    “The party system is much favoured by the oblong form of chamber… the act of crossing the floor is one which requires serious consideration. I am well informed on this matter, for I have accomplished that difficult process, not only once but twice.”

    Significant points are also made is about displacement (or “geographic substitution”) of crime: do architectual measures (especially target hardening and obvious surveillance, we might assume) not simply move crime elsewhere? (We’ve discussed this before when looking at blue lighting in public toilets.) Katyal argues that, while some displacement will, of course, occur, this is not always direct substitution. Locally-based criminals may not have knowledge of other areas (i.e. the certainty that these will not be hardened or surveilled targets), or indeed, where crime is opportunistic, the “costs” imposed by travelling elsewhere to commit it are too high. Equally:

    Many devices, such as steel-reinforced doors, strong plastics, and the like are not discernible until a criminal has invested some energy and time. These forms of precaution will thus increase expected perpetration cost and deter offenders without risking substantial displacement.

    Also, the fact that increased police presence (for example) in a crime ‘hot-spot’ may also lead to crime displacement, is generally not seen as a reason for not increasing that presence: some targets simply are more desirable to protect than others, and where architectural measures allow police to concentrate elsewhere, this may even be an advantage.

    More specific examples

    Aside from the analysis, there are a great many architectures of control and persuasion examples dotted throughout Katyal’s article, and while they are somewhat disparate in how I present them here, they are all worth noting from my point of view, and I hope interesting. Apart from those I’ve already quoted above, some of the other notable examples and observations are:

  • …the feeling of being crowded correlates with aggression. Architects can alleviate the sensation of crowding by adding windows that allow for natural light, by using rectangular rooms (which are perceived to be larger than square ones), and by employing light-colored paints. When people perceive more space, they tend to become less hostile.

  • While the results should not be overemphasized, psychologists have found results showing that various colors affect behavior and emotions. The most consistent such finding is that red induces a higher level of arousal than do cool colors like green and blue. Another study indicated that people walked faster down a hallway painted red or orange than down one painted in cooler colors. After experimenting with hundreds of shade, Professor Schauss identified a certain shade of pink, Baker-Miller, as the most successful color to mediate aggression… prisoners in Baker-Miller pink cells were found to be les abusive than those in magnolia-colored cells.

    (See also discussion here)

  • Studies show that people who sit at right angles from each other at a table are six times more likely to engage in conversation than those who sit across from each other.

    (referencing Edward T Hall, The Hidden Dimension, 1966).

  • For some existing housing projects, the government could pass regulations requiring retrofitting to prevent crime. Small private or semiprivate lawns near entrances can encourage feelings of territoriality; strong lighting can enhnace visibility; staining and glazing can increase contrast; and buildings refaced with a diversity of pleasing finishes can reflect individuality and territoriality. Large open spaces can be subdivided to encourage natural surveillance.

  • Edward I enacted the Statute of Winchester, a code designed to prevent the concealment of robbers… [which included a] provision [which] directly regulated environmental design to reduce crime… highways had to be enlarged and bushes had to be cleared for 200 feet on either side of the highway.

  • …certain buildings [being strategically placed in an area] such as churches, may reduce the crime rate because they create feelings of guilt or shame in potential perpetrators and because the absence of crime against such structures furthers visible social order.

  • Crimes that directly interfere with natural surveillance should… be singled out for special penalties. Destroying the lighting around a building is one obvious example. Another would be attempts by criminals to bring smoke-belching trucks onto a street before robbing an establishment.

  • Summary

    Ultimately, Katyal’s aim seems to be to encourage policy-makers to see architectural measures as a potentially important aspect of crime reduction, given sensible analysis of each situation, and he suggests the use of Crime Impact Statements - possibly as a requirement for all new development - in a similar vein to Environmental Impact Statements, and leading to similar increases in awareness among architects and developers. Building codes and zoning policies could also be directed towards crime reduction through architectural strategies. Insurance companies, by understanding what measures ‘work’ and which don’t, could use premiums to favour, promote and educate property owners, similarly to the way that widespread adoption of better design for fire protection and prevention was significantly driven by insurance companies.

    In this sense, a public (i.e. governmental) commitment to use of architectural strategies in this way would make the process much more transparent than individual private developers adopting ad hoc measures, and, with sensible analysis of each case, could assist local law enforcement and engage communities in reinforcing ‘desirable’ norms and ‘designing away’ some aspects of their problems - though Katyal makes it very clear that architecture alone cannot do this [my emphasis]:

    None of this should be mistaken for architectural determinism or its derivative belief that good buildings alone will end crime. These hopes of ’salvation by bricks’ are illusory. But our rejection of this extreme should not lead us to the opposite extreme view, which holds that physical settings are irrelevant to human beliefs and action. Architecture influences behavior; it does not determine it.

    Tower A, Brunel University

    *Katyal also later cites Sommer’s Social Design for the example of airports that “prevent crime by replacing bathroom entrance doors with right-angle entrances that permit the warning sounds of crime to travel more freely and that reduce the sense of isolation”. I’d always assumed that (as with the toilet facilities in many motorway services here in the UK), this was to reduce the number of surfaces that a toilet user would have to touch - a similar strategy to having the entrance doors to public toilet areas pushable/elbowable/nudgable by users leaving the area, rather than forcing recently-washed hands to come into contact with a pull-handle which may not be especially clean. See also Sara Cantor’s thoughts on encouraging handwashing.

    Persuasion & control round-up

  • New Scientist: Recruiting Smell for the Hard Sell
    Image from New ScientistSamsung’s coercive atmospherics strategy involves the smell of honeydew melon:

    THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, constantly morphing light scheme, the scent gives the store a blissfully relaxed, tropical feel. The fragrance I’m sniffing is the company’s signature scent and is being pumped out from hidden devices in the ceiling. Consumers roam the showroom unaware that they are being seduced not just via their eyes and ears but also by their noses.

    In one recent study, accepted for publication in the Journal of Business Research, Eric Spangenberg, a consumer psychologist and dean of the College of Business and Economics at Washington State University in Pullman, and his colleagues carried out an experiment in a local clothing store. They discovered that when “feminine scents”, like vanilla, were used, sales of women’s clothes doubled; as did men’s clothes when scents like rose maroc were diffused.

    A spokesman from IFF revealed that the company has developed technology to scent materials from fibres to plastic, suggesting that we can expect a more aromatic future, with everything from scented exercise clothing and towels to MP3 players with a customised scent. As more and more stores and hotels use ambient scents, however, remember that their goal is not just to make your experience more pleasant. They want to imprint a positive memory, influence your future feelings about particular brands and ultimately forge an emotional link to you - and more importantly, your wallet.

    (via Martin Howard’s very interesting blog, and the genius Mind Hacks)

  • Consumerist: 5 Marketing Tricks That Unleash Shopping Frenzies
    Beanie BabiesThe Consumerist’s Ben Popken outlines “5 Marketing Tricks That Unleash Shopping Frenzies”:

    * Artificially limit supply. They had a giant warehouse full of Beanie Babies, but released them in squirts to prolong the buying orgy.
    * Issue press releases about limited supply so news van show up
    * Aggressively market to children. Daddy may not play with his kids as much as he should but one morning he can get up at the crack of dawn, get a Teddy Ruxpin, and be a hero.
    * Make a line of minute variations on the same theme to create the “collect them all” effect.
    * Make it only have one highly specialized function so you can sell one that laughs, one that sings, one that skydives, etc, ad nauseum.

    All of us are familiar with these strategies - whether consciously or not - but can similar ideas ever be employed in a way which benefits the consumer, or society in general, without actual deception or underhandedness? For example, can artificially limiting supply to increase demand ever be helpful? Certainly artificially limiting supply to decrease demand can be helpful to consumers might sometimes be helpful - if you knew you could get a healthy snack in 5 minutes, but an unhealthy one took an hour to arrive, you might be more inclined to go for the healthy one; if the number of parking spaces wide enough to take a large 4 x 4 in a city centre were artificially restricted, it might discourage someone from choosing to drive into the city in such a vehicle.

    But is it helpful - or ‘right’ - to use these types of strategy to further an aim which, perhaps, deceives the consumer, for the ‘greater good’ (and indeed the consumer’s own benefit, ultimately)? Should energy-saving devices be marketed aggressively to children, so that they pressure their parents to get one?

    (Image from Michael_L’s Flickr stream)

  • Kazys Varnelis: Architecture of Disappearance
    Architecture of disappearance
    Kazys Varnelis notes “the architecture of disappearance”:

    I needed to show a new Netlab intern the maps from Banham’s Los Angeles, Architecture of Four Ecologies and realized that I had left the original behind. Luckily, Google Books had a copy here, strangely however, in their quest to remove copyrighted images, Google’s censors (human? algorithmic?) had gone awry and had started producing art such as this image.

    It’s not clear here whether there’s a belief that the visual appearance of the building itself is copyrighted (which surely cannot be the case - photographers’ rights (UK at least) are fairly clear on this) or whether that by effectively making the image useless, it prevents someone using an image from Google Books elsewhere. The latter is probabky the case, but then why bother showing it at all?

    (Thanks to Katrin for this)

  • Fanatic Attack
    Finally, in self-regarding nonsense news, this blog’s been featured on Fanatic Attack, a very interesting, fairly new site highlighting “entrancement, entertainment, and an enhancement of curiosity”: people, organisations and projects that display a deep passion or obsession with a particular subject or theme. I’m grateful to be considered as such!
  • Normalising paranoia


    This is brilliant. Chloë Coulson, Erland Banggren and Ben Williams, three Ravensbourne graduates, have put together a project looking at the “culture of fear”, the media’s use of this, and how it affects our everyday state of mind.

    The outcome is a catalogue, WellBeings™ [PDF link] accompanying a specially printed newspaper, The Messenger, designed to be used with special rose-tinted spectacles - simple, yet very clever:

    Feeling brave? Read the paper as usual. Feeling fragile? Put on the rose-tinted spectacles to block out the bad news stories which are printed in the same hue as the lenses so it becomes invisible.

    The products in the catalogue cater for people made increasingly paranoid by aspects of modern society, by ‘normalising’ paranoia - ranging from H-ear-Phones which allow you to hear what others are saying about you, to Rear-View Mirror spectacles to allow you to keep an eye on who might be following you. As Chloë puts it:

    The whole project is about questioning attitudes - should we live in fear - are we safer that way, or should we live for now and not worry about what could happen.

    There are also a couple of products in there which are actually defensive weapons - a pepper spray disguised as a perfume atomiser, and house-key-cum-knuckleduster, and these seem to go beyond mere paranoia. All of these products are very plausible, and indeed, some of them are probably commercially viable. Whilst none of these is an architecture of control as such, I felt that they deserved inclusion here - pertinent to the sousveillance discussion, and also the idea of users turning products against instrusive aspects of society, from relatively simple items such as the Knee Defender (prevent the person in front of you on an aircraft reclining his or her seat) to Limor Fried’s Design Noir work on using electronic devices to create social defence mechanisms.

    Equally - while perhaps not the focus of the project - the rose-tinted spectacles idea parallels closely the phenomenon of increasing self-selection of the news we expose ourselves to, as the internet and hundreds of TV channels allow segmentation like never before. The idea of a newspaper bringing readers only ‘good’ news has been tried a number of times (a recent example one-off) and has inspired some interesting pieces, but modern media permits many more coloured filters than simply rose-tinting. Clearly, to a large extent, deliberate use of this segmentation can permit intentional reinforcement, entrenchment, even inspiration of certain views and behaviours. Self-selected exposure to propaganda is a curious phenomenon, but one with enormous power.