Mosquito controversy goes high-profile

Mosquito - image from Compound Security

The Mosquito anti-teenager sound device, which we’ve covered on this site a few times, was yesterday heavily criticised by the Children’s Commissioner for England, Sir Albert Aynsley-Green, launching the BUZZ OFF campaign in conjunction with Liberty and the National Youth Agency: Buzz Off logo

Makers and users of ultra-sonic dispersal devices are being told to “Buzz Off” today by campaigners who say the device, which emits a high-pitched sound that targets under 25 year olds, is not a fair or reasonable solution for tackling anti-social behaviour. The campaign… is calling for the end to the use of ultra-sonic dispersal device. There are estimated to be 3,500 used across the country.

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Destroy everything you touch

The sandpaper cover of Debord's Memoires. Images from eBay

We can’t help but be familiar with the concept of ‘malicious code’ in the context of computer security and programming, but in general the idea of products or technology which, as they’re used, sabotage or degrade the performance of a ‘rival’, is intriguing and not well-explored. Scott Craver’s Underhanded C contest is a fascinating example from the ‘white hat’ side of the fence; Microsoft’s use of deliberately targeted style sheets on MSN.com to degrade Opera’s performance is another; and the CIA’s alleged planting of software bugs in Russian pipeline control software is a third. The Sony DRM rootkit might also fall into this category (as would this!)

But on a much more concrete level, we have this playful example: Memoires by Guy Debord, psychogeographer and Situationist, was originally published with a rough sandpaper cover:

Memoires was written, or rather assembled, by Guy Debord and Asger Jorn in 1957. Debord himself often referred to Memoires as an anti-book, and the original edition was bound in sandpaper, that it might destroy other books. The text is entirely composed of fragments taken from other texts: photographs, advertisements, comic strips, poetry, novels, philosophy, pornography, architectural diagrams, newspapers, military histories, wood block engravings, travel books, etc. Each page presents a collage of such materials connected or effaced by Jorn’s structures portantes, lines or amorphous painted shapes that mediate the relationships between the fragments.

(from an article by David Banash)

Debord's Memoires. Images from eBay

And from this article by Christian Nolle:

The book is most famous for its sandpaper cover. An auto-destruction feature that enabled it to damage not only the book it might be standing next to in the bookshelf, but also the person who would be reading it. An anti-book to destroy all other books.

Permild writes: “Long had he [Jorn] asked me, if I couldn’t find a unconventional material for the book cover. Preferably some sticky asphalt or perhaps glass wool. Kiddingly, he wanted, that by looking at people, you should be able to tell whether or not they had had the book in their hands. He acquiesced by my [Permild’s] final suggestion: sandpaper (flint) nr. 2: ‘Fine. Can you imagine the result when the book lies on a blank polished mahogany table, or when it’s inserted or taken out of the bookshelf. It plans shavings of the neighbours desert goat [?]’.

In all the literature that I have located, Debord is the person who is refered to as the inventor of the sandpaper cover. However, as it turns out Debord had nothing to do with it… Permild continues, «Asger loved - as he often expressed it, to place small time controlled bombs». This was certainly a bomb. A bomb invented by the printer, whose job is normally of a technical nature. The sandpaper cover was a really good idea, but practically it never managed to practice what it preached. It did, however, make its readers conscious about handling it or where to place it.

One the other hand, Memoires placed itself on a shelf among precious object, something to be handled with great care… The American Hakem Bey did something similar in the 1970s. In homage to Guy Debord, Bey made a book with sandpaper on the inside. This way he rendered the book into auto-destruct mode if you would ever dare to read it. A potential bomb to go off if you would open it. Memoires, on other hand is a bomb, not a potential bomb. No matter how you would handle it, there was always the danger that it could damage your precious collection of 1920s French poetry.

The photos above come from this French eBay listing - the copy on sale reached €3,810.

Detailing and retailing

HMS Furious
The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships

A couple of weeks ago we looked at casino carpet design - a field where busy, garish graphic design is deliberately employed to repel viewers, and direct their attention somewhere else. Ben Hyde commented that deliberately unattractive “background music, lighting, seating, and color schemes in large malls” may be used to drive shoppers into the quieter surroundings of the actual stores, which certainly rings true in some cases I can think of.

On another level, though, A comment by Kenshi drew my attention to the dazzle camouflage used in the First World War, which is quite startling, in a brilliantly bold way. Roy R Behrens‘ book, False Colors: Art, Design and Modern Camouflage, from the website of which I’ve borrowed these images, looks extremely interesting, and I will certainly be ordering a copy when I have the budget.

Developed in Britain by Norman Wilkinson and in the US by Everett Warner and Frederic Waugh, the dazzle techniques were intended to make “a single thing appear to be a hodgepodge of unrelated components,” as Behrens puts it in this fascinating article. The aim was that such visual disruption would cause confusion and make it difficult for the enemy to identify what kind of ship - and what size - it was from a distance, with the use of ‘reversed perspective’ in the patterning a part of this. The ship’s course - and angle to the viewer - would also be problematic to identify, with colouring including bright whites, blues and sea-green alongside black, darker blue and grey selectively helping parts of the ship to blend into the seascape, and other parts very much stand out.

Breaking the enemy’s ability to distinguish elements of the ship properly, and generally to cause distraction and make it difficult to concentrate on observation for protracted periods, were all part of this plan; painting ships with different dazzle patterning on each side made identification even harder.

Despite being likened to Cubism disdainfully by some contemporary journalists, the processes used for designing the camouflage were developed both analytically and empirically, and extensively tested before being applied to the real vessels. Nevertheless, there are certainly elements in common between dazzle techniques and parts of Picasso’s and others’ work; Behrens has written further on the interactions between Cubism, Gestalt theory and camouflage (both in nature and man-made).

From A Gallery of Dazzle-Painted ShipsFrom A Gallery of Dazzle-Painted Ships
Left: The Mauritania in dazzle paint camouflage. Right: Those blue and white stripes are familiar to UK shoppers today. Images from A Gallery of Dazzle-Painted Ships

Intriguingly, the right-hand image above, with the bold blue and white stripes, has something in common with an everyday livery familiar to tens of millions of British shoppers: the iconic Tesco Value branding (below), at least in its original form. I’m not suggesting an actual link, but as we will see, there is something in common in the intentions behind these disparate methods of influencing viewer behaviour.

Image from Plap man
Tesco Value Beans. Image from Plap man on Flickr.

The same Tim Harford article quoted in my recent post about defaults suggests that the “infamously ugly” Tesco Value packaging is intended as a tool to facilitate price discrimination:

The difficulty is that if some of your products are cheap, you may lose money from customers who would willingly have paid more. So, businesses try to discourage their more lavish customers from trading down by making their cheap products look or sound unattractive, or, in the case of Starbucks, making the cheap product invisible. The British supermarket Tesco has a “value” line of products with infamously ugly packaging, not because good designers are unavailable but because the supermarket wants to scare away customers [from the Value products] who would willingly spend more [on other brands, or Tesco's 'normal' private label products].

Whereas the dazzle camouflage was intended to confuse and disconcert the viewer, the thinking behind the Tesco Value graphics (I would love to know who designed the original style) thus appears to be to disconcert or repel certain viewers (customers) so that they pick a higher-priced alternative (usually on the shelf just above the Value items - Tesco’s planograms have thinking behind them), while allowing immediate segmentation - those customers looking for the cheapest products possible find the Value products easily.

There can’t be many retail situations where pretty much the same products can be sold successfully at two different prices on the same shelving unit just because of differing packaging graphics, but it seems to work for Tesco, in the process creating a significant meme.

Image from B3ta threadImage from Boakes
Left: a ‘Tesco Value’ tattoo, from this B3ta thread There have been many others. Right: Rich Boakes’ ‘Tesco Value’ greetings cards have been widely imitated, and could even have inspired this effort from Asda.

Updates to the Tesco Value branding in recent years have reduced the intensity of the blue stripes and brought the style closer to other supermarkets’ ‘value’ brands, which all tend to be similarly sparse (e.g. Sainsbury’s Basics, below), but the Tesco style is still the most distinctive.

Adequate biscuits

Projected images designed to scare an enemy

The figure of the Martian devil looms over London: from Quatermass & The Pit, 1958
The figure of a Martian devil looms over London*: from Quatermass & The Pit, 1958, written by the late Nigel Kneale

A couple of years ago, after seeing a programme by Jon Ronson, I was reading about the First Earth Battalion and came across a link to an apparently real document, Nonlethal Weapons: Terms and References, edited by Robert J Bunker of the Institute for National Security Studies at the USAF Academy, Colorado. It’s available on the Memory Hole, here.

Amid the various physical, physiological and psychological techniques described (some of which I’ll be looking at in later posts, as they’re pertinent to architectures of control), one section especially stood out - from page 15 of the document:

K. Holograms. Hologram, Death: Hologram used to scare a target individual to death. Example, a drug lord with a weak heart sees the ghost of his dead rival appearing at his bedside and dies of fright. Hologram, Prophet: The projection of the image of an ancient god over an enemy capitol whose public communications have been seized and used against it in a massive psychological operation. Hologram, Soldier-forces: The projection of soldier-force images which make an opponent think more allied forces exist than actually do, make an opponent believe that allied forces are located in a region where none actually exist, and /or provide false targets for his weapons to fire upon. New concept developed in this document.

Now, these are interesting techniques. I don’t know if ‘hologram’ is being used in the right way here, since these sound like simple projections, e.g. onto clouds (or maybe, in the case of the ‘ghost’ appearing next to the drug lord’s bedside, some kind of volumetric display). And whether such projections would really work in terms of scaring or misleading the enemy - who knows?

Have they ever actually been used? Dummy tanks are a well-known way of deceiving an enemy, but would people be taken in by a “projection of the image of an ancient god”? How would they know that what they were seeing was the “ancient god”? If the image used were such a common representation that it was instantly recognisable, wouldn’t it seem obviously fake? Or would any giant figure looming over a city scare people sufficiently, whether or not they realised what it was supposed to represent? (It’s been suggested that the Angels of Mons, if they existed, may have been “images of angels that the Germans had projected onto the clouds at the outbreak of the battle in order to try and scare the troops on the opposite side…But apparently this idea had backfired, in that the troops had seen these images and believed them to be St George, Joan of Arc, actually leading them against the Germans.”)

The projection of “soldier-force images” has more credibility. Odd atmospheric effects seem to be the explanation behind the various reflected “cities in the sky” that have occasionally been seen: taking this further, it is surely possible to create a mirage-like effect of a massed army to intimidate an enemy.

So, outside of the military context, is there potential for this kind of false image to be used to manipulate and control the public? Not obviously, perhaps, but as the police in many countries become increasingly militarised in outlook (particularly in “security” situations), would the tactic of projecting images of massed officers (maybe with riot shields covering their faces, to make extensive detail less necessary) be considered? Cardboard cutout police cars are occasionally used to scare motorists, as are fake speed cameras (often placed by members of the public) and, of course, fake CCTV cameras.

It also makes me wonder what the legality is of members of the public projecting images onto buildings, clouds, etc. Much of this so far has been done for promotional reasons - e.g. FHM’s projection of Gail Porter onto the Houses of Parliament - or a technology college in Surrey, the day after A-level results:

“While projection on to a building is not illegal as such, you will be asked to move on by the police because laser projection is viewed as a distraction to drivers and hence a hazard,” says Dominic Bean, formerly head of marketing and business Development at NESCOT. He used projections to promote North East Surrey College of Technology and found that the response from the authorities was far from harsh. “Policemen on Epsom Downs (ten miles away from the projection site) spotted our projection on to Tolworth Towers - near the A3 in Surrey,” says Bean. “It took them nearly 50 minutes to drive over and ask for the image to be removed. They were amazed to see it, and saw the ‘fun’ side.

Guerrilla ‘photon bombing’ or ‘projection bombing’ clearly has a lot of potential for allowing members of the public, activists and counterculture groups to promote their messages, but so far doesn’t appear to have been used for truly subversive ends on a large scale. There is some very clever work going on in this field, such as Troika’s SMS Guerilla Projector, but imagine a politician’s press conference where giant images of his opponent or opposing slogans are projected behind him, or a televised sports event where logos of the sponsor’s rivals are projected (by someone in the crowd) onto the faces of players being shown in close-up. It may have already happened; if not, it won’t be long before it does.

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