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PhD

by Dan Lockton

Hollywood & Highland mall

Continuing the meta-auto-behaviour-change effort started here, I’m publishing a few extracts from my PhD thesis as I write it up (mostly from the literature review, and before any rigorous editing) as blog posts over the next few months. The idea of how architecture can be used to influence behaviour was central to this blog when it started, and so it’s pleasing to revisit it, even if makes me realise how little I still know.

“There is no doubt whatever about the influence of architecture and structure upon human character and action. We make our buildings and afterwards they make us. They regulate the course of our lives.”
Winston Churchill, addressing the English Architectural Association, 1924

In designing and constructing environments in which people live and work, architects and planners are necessarily involved in influencing human behaviour. While Sommer (1969, p.3) asserted that the architect “in his training and practice, learns to look at buildings without people in them,” it is clear that from, for example, Howard’s Garden Cities of To-morrow (1902), through Le Corbusier’s Ville Contemporaine and La Ville radieuse, to the Smithsons’ ‘Streets in the sky’, there has been a long-standing thread of recognition that the way people live their lives is directly linked to the designed environments in which they live. Whether the explicit intention to influence behaviour drives the design process—architectural determinism (Broady, 1966: see future blog post ‘POSIWID and determinism’)—or whether the behaviour consequences of design decisions are only revealed and considered as part of a post-occupancy evaluation (e.g. Zeisel, 2006) or by social scientists or psychologists studying the impact of a development, there are links between the design of the built environment and our behaviour, both individually and socially.

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by Dan Lockton

In a meta-auto-behaviour-change effort both to keep me motivated during a very protracted PhD write-up and demonstrate that the end is in sight, I’m going to be publishing a few extracts from my thesis (mostly from the literature review, and before any rigorous editing) as blog posts over the next few weeks. It would be nice to think they might also be interesting brief articles in their own right, but the style is not necessarily blog-like, and some of the graphics and tables are ugly.

“It is now clear that we must take into account what the environment does to an organism not only before but after it responds. Behaviour is shaped and maintained by its consequences… It is true that man’s genetic endowment can be changed only very slowly, but changes in the environment of the individual have quick and dramatic effects.”
B.F. Skinner, Beyond Freedom and Dignity, 1971, p.24

Behaviourism as a psychological approach is based on empirical observation of human (and animal) behaviour—stimuli in the environment, and the behavioural responses which follow—and attempts in turn to apply stimuli to provoke desired responses. John B. Watson (1913, p.158), in laying out the behaviourist viewpoint, reacted against the then-current focus by Freud and others on unobservable concepts such as the processes of the mind: “Psychology as the behaviorist views it… [has as its] theoretical goal…the prediction and control of behavior. Introspection forms no essential part of its methods, nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness”.

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As mentioned here, I’ve finally got round to putting a survey online to capture some people’s experiences with using the Design with Intent cards. A few people have already very kindly filled in prototype versions of these questions in different contexts.

So, if you’ve downloaded the cards, or used a printed version, and you have a spare few minutes, it would be very much appreciated if you could have a go at this survey – it’s anonymous (if you like), all the questions are optional, and the whole thing should be quick to do.

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It’s been a very very very busy year, and that’s my main excuse for not blogging for far too long. There are many interesting people, interesting things and ideas and opportunities, and unresolved thoughts that need to be talked about, but haven’t been. And many people who’ve got in touch that I just haven’t got round to replying to. I apologise. For quite a while it’s been easier to use Twitter than to blog here. That’s a shame, but it’s also enabled me to get to know (virtually or otherwise) a great group of very clever people. I’ve been to Copenhagen, Ghent, Delft and Enschede on Design with Intent-related business, as well as managing to go camping on the Isles of Scilly with Harriet, which was fantastic.

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Apologies for the silence here, but I’m writing up my PhD thesis at present and trying to get as much as possible done before an exciting new project starts in August (which I will tell you about in due course!). I won’t be able to get it all done before then, but am trying to get to a stage where the rest of it doesn’t seem insurmountable.

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Design with Intent cards

It’s been a long time coming, but a year after v.0.9, the new Design with Intent toolkit, DwI v.1.0, is ready. Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular ‘gambit‘ for influencing people’s interactions with products, services, environments, and each other, via the design of systems. They’re loosely grouped according to eight ‘lenses‘ bringing different disciplinary perspectives on behaviour change.

The cards (Download them here)
The intention is that the cards are useful at the idea generation stage of the design process, helping designers, clients and – perhaps most importantly – potential users themselves explore behaviour change concepts from a number of disciplines, and think about how they might relate to the problem at hand. Judging by the impact of earlier iterations, the cards could also be useful in stakeholder workshops, and design / technology / computer science education.

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