Apologies for the silence here, but I’m writing up my PhD thesis at present and trying to get as much as possible done before an exciting new project starts in August (which I will tell you about in due course!). I won’t be able to get it all done before then, but am trying to [...]
It’s been a long time coming, but a year after v.0.9, the new Design with Intent toolkit, DwI v.1.0, is ready. Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular ‘gambit‘ for influencing people’s interactions with products, services, environments, and [...]
Games are great at engaging people for long periods of time, getting them involved, and, if we put it bluntly, influencing people’s behaviour through their very design. Something conspicuously missing from Design with Intent v.0.9 is a satisfactory treatment of the kinds of techniques for influencing user behaviour that can be derived from games and [...]
It’s 8 months since the Design with Intent Toolkit v.0.9 went online and I’ve had incredibly useful feedback from a whole range of people who’ve tried it out on different kinds of briefs and problems. As mentioned a couple of months ago, the toolkit poster PDF (which has 12 ‘headline’ design patterns, compared with the [...]
RSA Design Directions 2009/10
The RSA’s 2009/10 Design Directions competition has been launched, which means up and down the country there are design students and new graduates working on one of the pretty wide selection of briefs. Given the RSA’s aim of ‘removing barriers to social progress’ – with a significant commitment to using design to [...]
As part of my PhD I’m testing different variants of the Design with Intent toolkit with designers (and design students) to find out how well different configurations work when a designer’s faced with a brief about influencing user behaviour: how useful are the ideas in inspiring solutions, and how well does using it compare to [...]
Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing.
I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about what they’ve done – which techniques and patterns do people recognise [...]
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way…
If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having a 1/10 chance of winning a brand-new copy of The Hidden [...]
Thanks for all the responses to the Design with Intent Toolkit – it’s got a heartening reception from lots of very interesting people, and has brought some great opportunities. I hope to be able to deal with all this effectively!
Thanks too to all the people who’ve blogged about it, included it in a podcast, and [...]