It’s 8 months since the Design with Intent Toolkit v.0.9 went online and I’ve had incredibly useful feedback from a whole range of people who’ve tried it out on different kinds of briefs and problems. As mentioned a couple of months ago, the toolkit poster PDF (which has 12 ‘headline’ design patterns, compared with the [...]
RSA Design Directions 2009/10
The RSA’s 2009/10 Design Directions competition has been launched, which means up and down the country there are design students and new graduates working on one of the pretty wide selection of briefs. Given the RSA’s aim of ‘removing barriers to social progress’ – with a significant commitment to using design to [...]
As part of my PhD I’m testing different variants of the Design with Intent toolkit with designers (and design students) to find out how well different configurations work when a designer’s faced with a brief about influencing user behaviour: how useful are the ideas in inspiring solutions, and how well does using it compare to [...]
Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing.
I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about what they’ve done – which techniques and patterns do people recognise [...]
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way…
If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having a 1/10 chance of winning a brand-new copy of The Hidden [...]
Thanks for all the responses to the Design with Intent Toolkit – it’s got a heartening reception from lots of very interesting people, and has brought some great opportunities. I hope to be able to deal with all this effectively!
Thanks too to all the people who’ve blogged about it, included it in a podcast, and [...]
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by!
The Errorproofing Lens represents a worldview treating deviations from the target behaviour as ‘errors’ [...]