UPDATE: Thanks everyone - 10 participants in just a few hours! The study’s closed now, and I’m just about to draw who’s won the book…
If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having a 1/10 chance of winning a brand-new copy of The Hidden Dimension, Edward [...]
Thanks for all the responses to the Design with Intent Toolkit - it’s got a heartening reception from lots of very interesting people, and has brought some great opportunities. I hope to be able to deal with all this effectively!
Thanks too to all the people who’ve blogged about it, included it in a podcast, and [...]
The Errorproofing Lens represents a worldview treating deviations from the target behaviour as ‘errors’ which design can help avoid, either by making it easier for users to work without making errors, or by making errors impossible in the first place.
This view on influencing behaviour is often found in health & safety-related design, medical device design [...]
The Cognitive Lens draws on research in behavioural economics and cognitive psychology looking at how people make decisions, and how this is affected by ‘heuristics’ and ‘biases’. If designers understand how users make interaction decisions, that knowledge can be used to influence interaction behaviour.
Equally, where users often make poor decisions, design can help counter this, [...]
The Architectural Lens draws on techniques used to influence user behaviour in architecture, urban planning and related disciplines such as traffic management and crime prevention through environmental design (see also the Security lens).
While the techniques have been developed in the built environment, many of the ideas can also be applied in interaction and product design, [...]
The different patterns (initially just those featured on the poster) have each been given a badge (or two) showing whether they have the effect of enabling, motivating, or constraining user behaviour:
Enabling behaviour
Enabling ‘desirable’ behaviour by making it easier for the user than the alternatives
Motivating behaviour
Motivating users to change behaviour by education, incentives and changing attitudes
Constraining [...]
■ How to influence user behaviour
■ 12 inspirational design patterns in poster form (plus 35 more)
■ Grouped into 6 ‘lenses’ giving different perspectives
Download the poster (it’s a 1.3 MB PDF) - now also includes A4 pages for each lens, for easier printing
Start with the problem
You have a product, service or environment—a system—where users’ behaviour is [...]