Cognitive Lens: The Patterns

Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by!
The Cognitive Lens draws on research in behavioural economics and cognitive psychology looking at [...]

Architectural Lens: The Patterns

Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by!
The Architectural Lens draws on techniques used to influence user behaviour in architecture, urban [...]

What sort of behaviour?

The different patterns (initially just those featured on the poster) have each been given a badge (or two) showing whether they have the effect of enabling, motivating, or constraining user behaviour:
Enabling behaviour

Enabling ‘desirable’ behaviour by making it easier for the user than the alternatives
Motivating behaviour

Motivating users to change behaviour by education, incentives and changing attitudes
Constraining [...]

The Design with Intent Toolkit v.0.9

■ How to influence user behaviour
■ 12 inspirational design patterns in poster form (plus 35 more)
■ Grouped into 6 ‘lenses’ giving different perspectives

Download the poster (it’s a 1.3 MB PDF) – now also includes A4 pages for each lens, for easier printing  [Alternative link]
Start with the problem
You have a product, service or environment—a system—where users’ [...]

Next week: a simplified Design with Intent toolkit, v.0.9

The ‘Design with Intent method‘, on which I’m working as the first part of my PhD, has been fairly sparsely reported on this blog. This is intended to be an innovation method for helping designers faced with “behaviour change” problems come up with useful solutions, or in situations where helping users to use a product [...]

Persuasive 2009

UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper will downloadable from Brunel’s research archive, while the ‘proper’ version will be available in the ACM Digital Library. ACM requires me to state the [...]

Invitation to participate

For the last few weeks I’ve been setting up and running the first few trials of the ‘Design with Intent Method’, the design/innovation tool I’ve (embarrassingly sporadically) talked about on the blog over the last year.
It’s essentially an innovation method to help designers given a brief involving influencing user behaviour. Based on describing the [...]

A year in

It’s nearly a year since I started my PhD, (and coming up to three years since this blog was launched). Last week I had my end-of-year review, and, while I don’t often post about the minutiae of being a research student on the blog, I know that at least a few of you are in [...]

A ‘Behaviour Change Barometer’

This is a kind of exploration of some ideas I worked on a while ago as part of my research, and have only just come back to, in order to tidy them up a bit. I’m putting it online as a way – perhaps – to get some comments/criticism, and also to enable me to [...]

Getting someone to do things in a particular order (Part 4)

Part 1 | Part 2 | Part 3 | Part 4 | Part 5 (coming soon)
Continued from part 3
This series is looking at what design techniques/mechanisms are applicable to guiding a user to follow a process or path, performing actions in a specified sequence. The techniques that seem to apply with this ‘target behaviour’ fall [...]