A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the people who took part, for me, and for anyone else who might be intrigued, I thought I would write up what we did. The conference itself was extremely interesting, as usual, with a few talks which provoked more discussion than others, as much about presentation style as content, I think (others have covered the conference better than I can). And, of course, I met (and re-connected with) some brilliant people.
I’ve run quite a few workshops in both corporate and educational settings using the Design with Intent cards or worksheets (now also available as a free iPad app from James Christie) but this workshop aimed to look more broadly at how designers can understand and influence people’s behaviour. This is also the first ‘public’ workshop that I’ve done under the Requisite Variety name, which doesn’t mean much different in practice, but is something of a milestone for me as a freelancer.
In the previous post I outlined what I had planned, and while in the event the programme deviated somewhat from this, I think overall it was reasonably successful. Rather than using a case study (I feel uneasy, when people are paying to come to a workshop, to ask them effectively to do work for someone else) we ran through a series of exercises intended to explore different aspects of how design and people’s behaviour relate to each other, and perhaps uncover some insights which would make it easier to incorporate a consideration of this into a design process.
As mentioned here, I’ve finally got round to putting a survey online to capture some people’s experiences with using the Design with Intent cards. A few people have already very kindly filled in prototype versions of these questions in different contexts.
So, if you’ve downloaded the cards, or used a printed version, and you have a spare few minutes, it would be very much appreciated if you could have a go at this survey – it’s anonymous (if you like), all the questions are optional, and the whole thing should be quick to do. Read More
It’s been a very very very busy year, and that’s my main excuse for not blogging for far too long. There are many interesting people, interesting things and ideas and opportunities, and unresolved thoughts that need to be talked about, but haven’t been. And many people who’ve got in touch that I just haven’t got round to replying to. I apologise. For quite a while it’s been easier to use Twitter than to blog here. That’s a shame, but it’s also enabled me to get to know (virtually or otherwise) a great group of very clever people. I’ve been to Copenhagen, Ghent, Delft and Enschede on Design with Intent-related business, as well as managing to go camping on the Isles of Scilly with Harriet, which was fantastic. Read More
Apologies for the silence here, but I’m writing up my PhD thesis at present and trying to get as much as possible done before an exciting new project starts in August (which I will tell you about in due course!). I won’t be able to get it all done before then, but am trying to get to a stage where the rest of it doesn’t seem insurmountable. Read More
It’s been a long time coming, but a year after v.0.9, the new Design with Intent toolkit, DwI v.1.0, is ready. Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular ‘gambit‘ for influencing people’s interactions with products, services, environments, and each other, via the design of systems. They’re loosely grouped according to eight ‘lenses‘ bringing different disciplinary perspectives on behaviour change.
The cards (Download them here)
The intention is that the cards are useful at the idea generation stage of the design process, helping designers, clients and – perhaps most importantly – potential users themselves explore behaviour change concepts from a number of disciplines, and think about how they might relate to the problem at hand. Judging by the impact of earlier iterations, the cards could also be useful in stakeholder workshops, and design / technology / computer science education. Read More
A lot of people send me ideas and suggestions for the blog, for which I’m very grateful indeed, but which I don’t always get round to investigating or posting or dealing with in a timely manner. Or sometimes I note them, use them as examples elsewhere, or in conversation with people, but never actually get round to posting about them. I apologise for all this, and I apologise if you’ve sent stuff and never got a reply, or got a very late reply. I have a very very inefficient workflow and it is sometimes embarrassing. It’s something I need to fix in 2010 if I’m going to get a PhD thesis done by the summer.
But as as a bumper end-of-2009 post, here’s a roundup of some really interesting examples, ideas, projects, and other tit-bits. If yours isn’t here, I further apologise: it may resurface at some point soon.
Transparent toilet in Lausanne
George Preston sent me a link to this video of a very interesting public toilet in Lausanne, Switzerland. As George puts it:
There’s a central quite modern district [in Lausanne] called Flon, and the toilets have an intriguing way of grabbing your attention/dissuading vandals….the walls are made of glass. But when you pay and enter, a current running to an LC layer in the glass is cut off, rendering it opaque. For people not familiar with them, they are baffling!
The SIMpillÂ® Medication Adherence Solution offers detailed compliance data and corresponding statistics, and the patient or pre-approved healthcare professionals or analyst, can gain access to real-time information regarding medication use and compliance through a private secure account on the SIMpillÂ® website. Via the web account the healthcare providers can monitor the medication use of their patients in real-time, and can decide on type of intervention to meet the patient’s ongoing adherence schedule.
As Ralph points out, though:
Put that together with the fact that you can be imprisoned in SA if you have a drug-resistant TB strain and you have something more like a coercive technology than persuasive, interfacing directly with authority structures etc. Thought it’s an interesting cross-over of developing world design and persuasive design…
On BBC radio some caller made a proposal relevant to your research. To cope with the UK’s obesity epidemic, with 25% of the population considered obese, a caller proposed making grocery stores aisles very narrow so people of average weight could shop and obese people would not fit.
One of the old MMOs I used to play (Rubies of Eventide) would log you out of the game if you alt tabbed, supposedly to prevent cheating. This was back in the days when web browsers on windows would steal focus back any time a script on the page reloaded.
I died so many times to those damn page reloads.
Even when exits are wide open, people seem to jam up in front of it. Then they tried something goofy. They put something in the way of the people trying to get out. Not so big that it blocked the way, but big enough that people had to detour around it. And it had to be in just the right place. Guess what? Everybody got out faster.
Robert Cialdini gets name-checked quite a lot on this blog, and rightly so: his work on persuasion and the psychology of influencing behaviour across many different domains underpins many of the design patterns and explains many of the examples we’ve looked at (particularly what I characterised as the ‘cognitive lens’ of design with intent). He’s something of a model for how to be a respected academic researcher at the forefront of his field (who actually tries things out rather than simply theorising), a consultant in high demand from industry, and also a bestselling popular author.
Step 1: Customer reads report: “You used 72 percent more than your efficient neighbors.”
Step 2: Customer reads targeted tip: “Most people in your area keep their AC at 78 degrees”
Step 3: Customer turns down thermostat and takes other energy-saving actions.
I think it’s worth keeping an eye on Opower‘s development: they’re taking a different, but complementary approach to other innovators such as Onzo in the UK, and seem to be putting into practice (on a huge scale) some of the ideas that projects such as CHARM are also investigating. As I’ve talked about before, there’s a lot of opportunity for design to influence behaviour in this area, and help users as well as reducing environmental impact.