In a world of increasingly complex systems, we could enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement.
[This article is cross-posted to Medium, where there are some very useful notes attached by readers]
We’re heading into a world of increasingly complex engineered systems in everyday life, from smart cities, smart electricity grids and networked infrastructure on the one hand, to ourselves, personally, being always connected to each other: it’s not going to be just an Internet of Things, but very much an Internet of Things and People, and Communities, too.
Yet there is a disconnect between the potential quality of life benefits for society, and people’s understanding of these — often invisible — systems around us. How do they work? Who runs them? What can they help me do? How can they help my community?
IoT technology and the ecosystems around it could enable behaviour change for social and environmental sustainability in a wide range of areas, from energy use to civic engagement and empowerment. But the systems need to be intelligible, for people to be engaged and make the most of the opportunities and possibilities for innovation and progress.
They need to be designed with people at the heart of the process, and that means designing with people themselves: practical co-creation, and constructionist public engagement where people can explore these systems and learn how they work in the context of everyday life rather than solely in the abstract visions of city planners and technology companies.
by Dan Lockton
Continuing the meta-auto-behaviour-change effort started here, I’m publishing a few extracts from my PhD thesis as I write it up (mostly from the literature review, and before any rigorous editing) as blog posts over the next few months. The idea of how architecture can be used to influence behaviour was central to this blog when it started, and so it’s pleasing to revisit it, even if makes me realise how little I still know.
“There is no doubt whatever about the influence of architecture and structure upon human character and action. We make our buildings and afterwards they make us. They regulate the course of our lives.”
Winston Churchill, addressing the English Architectural Association, 1924
In designing and constructing environments in which people live and work, architects and planners are necessarily involved in influencing human behaviour. While Sommer (1969, p.3) asserted that the architect “in his training and practice, learns to look at buildings without people in them,” it is clear that from, for example, Howard’s Garden Cities of To-morrow (1902), through Le Corbusier’s Ville Contemporaine and La Ville radieuse, to the Smithsons’ ‘Streets in the sky’, there has been a long-standing thread of recognition that the way people live their lives is directly linked to the designed environments in which they live. Whether the explicit intention to influence behaviour drives the design process—architectural determinism (Broady, 1966: see future blog post ‘POSIWID and determinism’)—or whether the behaviour consequences of design decisions are only revealed and considered as part of a post-occupancy evaluation (e.g. Zeisel, 2006) or by social scientists or psychologists studying the impact of a development, there are links between the design of the built environment and our behaviour, both individually and socially.
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the people who took part, for me, and for anyone else who might be intrigued, I thought I would write up what we did. The conference itself was extremely interesting, as usual, with a few talks which provoked more discussion than others, as much about presentation style as content, I think (others have covered the conference better than I can). And, of course, I met (and re-connected with) some brilliant people.
I’ve run quite a few workshops in both corporate and educational settings using the Design with Intent cards or worksheets (now also available as a free iPad app from James Christie) but this workshop aimed to look more broadly at how designers can understand and influence people’s behaviour. This is also the first ‘public’ workshop that I’ve done under the Requisite Variety name, which doesn’t mean much different in practice, but is something of a milestone for me as a freelancer.
In the previous post I outlined what I had planned, and while in the event the programme deviated somewhat from this, I think overall it was reasonably successful. Rather than using a case study (I feel uneasy, when people are paying to come to a workshop, to ask them effectively to do work for someone else) we ran through a series of exercises intended to explore different aspects of how design and people’s behaviour relate to each other, and perhaps uncover some insights which would make it easier to incorporate a consideration of this into a design process.
Next Wednesday evening, 27th May, I’ll be giving a presentation about Design with Intent at SkillSwap Brighton’s ‘Skillswap Goes Behavioural’ alongside Ben Maxwell from Onzo (pioneers of some of the most interesting home energy behaviour change design work going on at present). I hope I’ll be able to give a thought-provoking talk with plenty of ideas and examples that can be practically applied in interaction, service design and user experience. Thanks to James Box of Clearleft for organising this.
Then on Thursday 28th, I’m honoured to be talking as part of a symposium in Loughborough University’s Radar Arts Programme‘s ‘Architectures of Control‘ themed events exploring how our lives are impacted by social and environmental controls.
The symposium is interspersed with the performance of Mark Titchner’s ‘Debating Society and Run’, which sounds intriguing. In the symposium I’ll be talking alongside Professor David Canter, who seems to have had an incredible career ranging from environmental to offender profiling (inspiration for Cracker, etc) and Alexa Hepburn, senior lecturer in Social Psychology at Loughborough. Again, I hope my presentation does justice to the event and other participants! Thanks to Nick Slater for inviting me.
The week after (4th June) I’ll be giving a presentation at UFI in Sheffield, best known for its Learndirect courses. I’m hoping to be able to run a bit of a very rapid idea-generation workshop as part of this talk, something of an ultra-quick trial of the DwI toolkit…
Who really needs a “You Are Here” marker when other visitors’ fingers have done the work for you?
(Above, in Florence; below, in San Francisco)
Use-marks, like desire paths, are a kind of emergent behaviour record of previous users’ perceptions (and perceived affordances), intentions, behaviours and preferences. (As Google’s search history is a database of intentions.)
Indeed, while we’d probably expect the “You Are Here” spot to be worn (so it’s not telling us anything especially new) can we perhaps think of use-marks / desire paths as being a physical equivalent of revealed preferences? (Carl Myhill almost makes this point in this great paper [PDF].)
And (I have to ask), to what extent does the presence of wear and use-marks by previous users influence the use decisions and behaviour of new users (social proof)? If you see a well-trodden path, do you follow it? Do you pick a dog-eared library book to read because it is presumably more interesting than the ones that have never been read? What about where you’re confused by a new interface on, say, a ticket machine? Can you pick it up more quickly by (consciously or otherwise) observing how others have worn or deformed it through prior use?
Can we design public products / systems / services which intentionally wear to give cues to future users? How (other than “Most read stories today”) can we apply this digitally?
In a similar vein to the Mosquito, intentionally shallow steps (and, superficially at least–though not really–blue lighting in toilets, which Raph d’Amico dissects well here), we now have residents’ associations installing pink lighting to highlight teenagers’ acne and so drive them away from an area:
Residents of a Nottinghamshire housing estate have installed pink lights which show up teenagers’ spots in a bid to stop them gathering in the area.
Members of Layton Burroughs Residents’ Association, Mansfield say they have bought the lights in a bid to curb anti-social behaviour. The lights are said to have a calming influence, but they also highlight skin blemishes.
The National Youth Agency said it would just move the problem somewhere else. Peta Halls, development officer for the NYA, said: “Anything that aims to embarrass people out of an area is not on. “The pink lights are indiscriminate in that they will impact on all young people and older people who do not, perhaps, have perfect skin.
I had heard about this before (thanks, Ed!) but overlooked posting it on the blog – other places the pink lights have been used include Preston and Scunthorpe, to which this quote refers (note the youths=yobs equation):
Yobs are being shamed out of anti-social behaviour by bright pink lights which show up their acne.
The lights are so strong they highlight skin blemishes and have been successful in moving on youths from troublespots who view pink as being “uncool.”
Manager Dave Hey said: “With the fluorescent pink light we are trying to embarass young people out of the area. “The pink is not seen as particularly macho among young men and apparently it highlights acne and blemishes in the skin.
A North Lincolnshire Council spokesman said: “[…]”On the face of it this sounds barmy. But do young people really want to hang around in an area with a pink glow that makes any spots they have on their face stand out?”
With the Mansfield example making the news, it’s good to see that there is, at least, quite a lot of comment pointing out the idiocy of the hard-of-thinking who believe that this sort of measure will actually ‘solve the problem of young people’, whatever that might mean, as well as the deeply discriminatory nature of the plan. For example, this rather dim (if perhaps tongue-in-cheek) light in the Nottingham Evening Post has been comprehensively rebutted by a commenter:
Trying to use someone’s personal looks against them simply because they meet up with friends and have a social life…
If this is the case then I would personally love to see adults banned from meeting up in pubs, parties and generally getting drunk. I would also love to see something making fun of their elderlyness and wrinkle problems.
I don’t understand why Britain hates its young people so much. But I can see it storing up a great deal of problems for the future.
Photo from this BBC story