2016 has been a complicated year, and circumstances have meant that I have, rather unprofessionally, neglected this blog, my website, and the Design with Intent newsletter (which now has nearly 400 very patient subscribers).
In summer 2016 I moved on from the RCA to Carnegie Mellon University, in Pittsburgh, Pennsylvania, to become a tenure-track Assistant Professor in the School of Design. This has meant a huge life upheaval for Harriet and me, moving from a boat on the Thames at Richmond to, eventually, what I must learn to call a duplex in Friendship, a pleasant neighbo(u)rhood in Pittsburgh built for the middle managers of Carnegie Steel. At CMU, in my first semester, I have taught Play Lab, a senior design lab discussed at length here and contributed to a range of other graduate and undergraduate programmes. In the Spring, I will be teaching the junior Environments Studio – an exploratory new studio class – and, with Michael Arnold Mages and Stephen Neely, a required class called Persuasion. I will also be running PhD seminars in Research(ing) by Design(ing), continuing some of Cameron Tonkinwise’s work. (I remain a visiting tutor at the RCA, temporarily at least, to continue to supervise the PhDs of NazlÄ± TerzioÄŸlu, Chang Hee Lee and Dave Pao; Delfina Fantini van Ditmar passed her PhD in the summer.)
Carnegie Mellon was attractive for many reasons. The School of Design has a vision for design education and research, Transition Design, which is more exciting (and reflectively critical) than simply repeating “we’re number 1”. Transition Design is very relevant to my previous research in design for behaviour change, sustainable design, energy use, designing agency, understanding the systems around us, community-led design and many other areas, and in acknowledging “that we are living in ‘transitional times’” it enables design to be seen as a tool for engaging with complexity, with “an understanding of the interconnectedness of social, economic, political and natural systems”. I wanted to work at a university that had a professional approach to employment and career development for younger faculty, and CMU offers this to an impressive extent, along with proper employment contracts and administrative support to faculty. I wanted to work somewhere that values people’s contributions, has an informed and mature approach to research, teaching and service, that is welcoming, friendly and interested, and where the obsession is with doing things well rather than simply bringing in more and more money, and while CMU brings in plenty of money, there is a genuine commitment to excellence along with it. Most of all, I wanted to work somewhere where I would have a chance to develop and follow a vision for a programme of research and teaching, and where I would be supported and trusted to do so, where a career was possible and encouraged and with a much much flatter hierarchy of management, and I think CMU can deliver this. As an Assistant Professor, I have a lot of freedom and autonomy, much more than I would have (at this level) at any of the UK institutions I have ever worked at. It gave me lots of pride to see my Play Lab students’ work on show at Focus, the senior design exhibition, earlier this month. CMU has been welcoming, exciting, enjoyable and an enthusiastic employer so far, and I want to thank everyone who has made Harriet’s and my first few months so good.
The Britain that Harriet and I left, or rather the pre-23-June Britain, feels like the past, another country now, where, indeed, they do things differently (and with much more decorum and less pride in ignorance). It has been a very strange, and sad thing to watch from abroad as the UK determinedly keeps shooting itself in the same foot so comprehensively and with so much nastiness, and I miss, basically, the idea that the future can be better than the past. I like 1950s cars and design and writing and lots of other things, but I don’t want to live there. But of course, it’s been a very weird time to live in America too, and to see what a hugely divided country it is, and yet also not to have to experience that in everyday life: the milieu of a university professor in the US is not one where I see much opinion other than utter disdain for, and horror at, what has happened. The situation in the US, the UK, and in many other countries where danger is on the rise, leads me to articulate a possible new role / challenge for the field of design for behaviour change, which I will outline in a forthcoming blog post introducing my new lab at CMU, the Imaginaries Lab.
Aside from academic papers, a couple of books have been published:
Seniors (4th-year undergraduates) in Industrial and Product Design at Carnegie Mellon take three ‘Senior Design Labs’, Wonder Lab, Speak Lab, and Play Lab, each of which aims to help students develop some ‘design agility’. They set out to enable students to integrate and revisit skills they’ve developed through their time at CMU, but applying them in new and different situations. The idea is that this helps graduating students develop a shift in perspective on their own abilities and identities as designers, and gives them confidence to tackle new kinds of problems and challenges in a reflective way, through knowing themselves better.
Play Lab2016 was specifically about exploring ambiguity. Over five weeks, the 33 students worked on the idea of future(s), and designers’ role in both creating (in a sense), and responding to, ideas of possible futures that by definition, don’t exist yet. It’s about developing and being able to show a thought process which is not just about problem-solving, but comfortable with ambiguity, problem-finding, and problem-worrying.
Our starting points for exploration were three quotes: most famously, as phrased by the novelist William Gibson, that “the future is already here—it’s just not very evenly distributed” (there are different versions of this quote going back to the early 1990s); Jenny Holzer’s “You live the surprise results of old plans” and “A good science fiction story should be able to predict not the automobile but the traffic jam”, attributed to Frederik Pohl. The basic idea is powerful from a design point of view: what ‘futures’ do we see emerging right now, what might they grow into, what consequences could they have, and how would designers be involved? What power, or agency, do designers even have here? Through a series of small exercises, students build toward designing and creating ‘pockets of the future’ that can be glimpsed or experienced byÂ others.
By the end of theÂ course:
Comfortable discomfort: you should be comfortable—well, as comfortable as you can be—with applying the design skills you have developed over your time at CMU, to inherently ambiguous questions about theÂ future.
2. Problem-worrying: you should have carried out a project through which you don’t ‘solve’ a problem, but rather, ‘worry’ at the questions involved, creatively exploring possibilities and opportunities through synthesizing your design and research skills, thinking through ‘making’.
3. Reflective designing: you should be confident in using the project to demonstrate your ability to engage creatively to explore ambiguous futures, with a critical eye on your own role as a designer in shaping and responding toÂ trends.
The course overall comprised five exercises, starting with small challenges around observation and speculation, and building to a bigger project in the final two weeks of the five-week session. The classes were a mixture of group discussion, presentations, demonstrations and one-to-one advising in the studio. Students kept a blog as part of the course, which was part of the assessment; these could be made public or kept private depending on students’ preferences. As students come from different design specialisms, it was expected that they will use whatever physical or digital media suit their skills and confidence. The fuzzy edges of ‘the future’ permit a deliberate fuzziness in the resolution of the work: ambiguity was encouraged.
It’s worth noting that Play Lab took place in three groups over the semester, and the details of what we focused on with each group differed slightly as questions and ideas and issues arose. With the final group, the presidential election results occurred on the morning of one of the classes, and provided an emotional and quite difficult atmosphere to our discussions of the future. Questions around filter bubbles, fake news (a form of design fiction, surely), blurred boundaries between truth and falsehood, and changing geopolitics ended up influencing a number of the projects. Oddly, many of the themes from J.G. Ballard’s ‘The Future of the Future’, written for Vogue in 1977, also seemed to recur, unprompted, throughout theÂ class.
While Play Lab 2016 was not explicitly focused on speculative and critical design (Deepa Butoliya’s class gave her students a proper grounding in that), much of what students produced was nevertheless approaching this area. It was, at least, using design to provoke discussion, particularly in relation to the future mundane, as Nick Foster has called it. If the ideas and scenarios the students created ended up telling us more about today’s preoccupations and concerns, from the perspective of North American undergraduate design students, than being politically motivated calls to action, that is little different to the majority of work on design fictions, and no worse for it. As we will see with the projects themselves, the broad themes give us an insight into what worries, inspires, and preoccupies a group of talented designers about to go out into the uncertain world ofÂ 2017.
“the future is already here—it’s just not very evenly distributed”
and thinking about how this idea is manifested in practice. What do we see around us—things, actions, habits—that are potentially ‘from’ a future? What do we perceive to be anachronisms, in ‘both’ directions (past-in-the-present and ‘future’-in-the-present)? What is the ‘texture’ of the present? What things come and go, and what stay? Can we tell which ways of doing things are going to become ‘normal’ or popular, the seeds of possible futures, and which won’t? How does this differ across cultures, across countries, but also within one place? As designers, are our observations and thinking here different compared with what people with different agendas and skills might pay attention to?
We considered how we ‘read’ modern behaviors into images from the past, and how that relates to what we assume, as designers, about the way people ‘will’ use things that we design. Looking around the room for examples, we saw things such as the projector propped up on a diary, a trash can being used to hold the door open and the first aid kit box being used as a noticeboard, all of which are not necessarily what the designers intended, but nevertheless are almost second nature to us. (See Jane Fulton Suri’s Thoughtless Acts, Uta Brandes and Michael Erlhoff’s Non-Intentional Design and Richard Wentworth’s beautiful Making Do and Getting By for much more of this kind ofÂ thing).
“Cars lumbered past like ponderous elephants of rusty steel, not so different from the cars of 30 years ago, and seemed not to belong in the same world as the tattooed kid punching code into his laptopÂ nearby.
Under the spell of this book, I suddenly understood my surroundings not as a discrete contemporary tableau but as a hodgepodge of 1910, 1980, 2011 andÂ 2020.”
We also considered how this kind of ‘hodgepodge’ could mean that, in a sense, we are all living in different worlds, a flaky, uneven present– what is ‘new behavior’ or ‘a new way of doing things’ for one person may be something quite mundane for someone else. (This theme came up later in a number of the projects showing the point of transition from one way of doing things to another—when some people have adopted a new way, and others haven’t.)
We also talked through Voros’s futures cone, as explored by people such as Stuart Candy (see pages 42/43 of the PDF) and Jessica Bland and Stian Westlake (see image)—and featured in Chapter 1 of Dunne & Raby’s Speculative Everything, one of the readings (see below)—and what it might mean for designers plotting a career trajectory. Futures that might once have been merely ‘possible’, such as driverless cars, are rapidly moving right to the center of the ‘probable’ cone, while other futures recede in probability. What happens if you specialize in something that goes nowhere? And yet, as a designer, you are potentially partly responsible for the way in which the future develops. (Sjef van Gaalen has some thoughts about how the cone interacts with Rumsfeld’s unknown unknowns.) We also looked briefly at the idea of ‘backcasting’ from the right-hand side of the cone to the left (the present), discussed some of the deficiencies of treating the present as a ‘singular’ point, and asked what a cone extending backwards into multiple ‘pasts’ might look like. (Some of my own thoughts about how this potentially relates to Transition Design areÂ here.)
Introducing the first exercise, we thought about how observation, and noticing things around you—objects, behaviors, trends, outliers, social ‘rules’ and norms, and ways of doing things (practices)—can be a valuable habit to get into as a designer, and how using this form of observation to try to see some of the ‘unevenness’ of the present could be a way of uncovering possible ‘micro-futures’ that might be the start of something. This is the idea of ‘weak signals’ as explained by Near Future Laboratory.
Was this man I saw at Helsinki airport in 2008, using a (for the time) startling, apparently enormous 20" HP laptop, with an external hinge, an early adopter of a trend that would soon be ubiquitous? Were we soon going to be seeing people using giant laptops in coffee shops everywhere? Was this a ‘pocket of the future’ in the present? Or was this an aberration? What about devices such as PDAs and personal organizers, which in some way seemed to presage today’s total cellphone saturation, and yet never reached those levels of popularity?
Jan Chipchase’s TED talk from 2007—nine years ago—on The Anthropology of Mobile Phones, describing his research fieldwork for Nokia, provides a fascinating ‘historical’ insight into how possible future(s) for cellphone use and communication practices were explored and envisaged through in-context research in a huge number of countries and cultures, and makes an interesting comparison with what actually happened in the subsequent decade. (Jan’s Future Perfect blog is an incredible chronicle / travelogue, and diving into the archives at any point is well worth it.) Exercises like asking people to empty their bags, to get insights into the minutiae of everyday life, can also be used to explore possible futures—what do you carry around that you expect to be doing so for the foreseeable future? What is temporary? What willÂ change?
We finished the class by looking at a few examples, mostly collected online, of what might seem like ‘odd’ behaviors or outright misunderstandingsÂ , but which nevertheless maybe offer something interesting, the tantalizing seed of a different kind of system, where things work differently. Some involve adaptation, some ‘fighting back’ against a system (like make-up and fashion to prevent facial recognition), some involve people believing that something works in a particular way that it doesn’t really, but maybe itÂ could.
Look around you—on campus, online, anywhere—at the ways people are using things (not just technology, but clothes, fashions, mannerisms even). Notice unusual or intriguing sets of behaviors, and consider whether they could be possible ‘micro-futures’—small trends, kernels of the future in today, or maybe even today in theÂ future.
They might be ways of doing things that seem culturally different, or age-specific. They might be things that just seem strange, or wrong. Or they might take a bit of noticing. Look at other people, but also perhaps yourself—what micro-futures might you be engaged in creating? Are there new habits you’ve developed, or you see yourself developing?
Document them somehow, using photos, video, screenshots, or even just your own notes (it’s not always easy to photograph people doing things!). Ideally, find at least 3 possible micro-futures.
Readings for Exercise 1 (on Box, needs CMUÂ login)
Jillian Nelson: Railings as bike parking, Pocketbra, Phone as mirror, Holding papers inside of laptop, Backs of chairs as coat or bag storage, Roads / sidewalks as a billboard, Using a trashcan as a ladder to climb into window, I used a hammer to open up a beer bottle once, Kenny and the cerealÂ bar
Leah Anton: People who brush their teeth in the shower, People who share their food over the internet, People who ask “How are you?” and meanÂ it
Vicky Hwang: (1, 2, 3, 4, 5) Bidets and toilets, Hacking cables to strengthen them, Ways to open beer bottles, Skipping songs, Digital and seniority
Jackie Kang: How-to videos, Social media/reality stars,Â Google
Brian Yang: Public transport in Asia, Toothpaste maximizer, Velcro spice rack, FoodÂ caddy
Catherine Zheng: Prescriptive lifestyles, Distracted walking and waiting, Cosmetic augmentation
Lea Cody: Status update, Health tracking, The AmericanÂ Death
Linna Griffin: Augmenting nature through tech, Citizen journalism, Temporary beauty technology
Gabriel Mitchell: What will augmented reality actually be like?, What will bots actually be like?, How much information is tooÂ much?
Temple Rea: VR Experiences, Transcranial direct stimulation, Facial Action Coding System, Inherent vs explicit form, Tools for creators, The relationship between technology and ourÂ feelings
Zai Aliyu: Emotions and intelligence in technology, Civil inattention, Ephemerality, Impression management
Kate Apostolou: The political reality show, Emotional expression through technology, Technology’s effect on spatialÂ thinking
Kaleb Crawford: Live-streaming, live-chatting, and and the meta-memetic zeitgeist, A/B Testing, Rhetoric Analysis, Context Collapse, Self-Identity through Non-Identity: Social media presence for a post-ironic generation
Ruby He: Banter with robots, Packaged empathy, MomentsÂ relived
Alisa Le: Gender identity and gender expression, Sharing economy, Automating decisions and simplifying dailyÂ routine
Julia Wong: Flexible and mobile environments, Grunge, “nostalgia” and celebration of the “retro” / less perfect and “genuine”, ExtendedÂ self
Jeff Houng: Tattoos and Body Self Expression, Biometric Data or Authentication, The Pursuit of Hyper-Efficient Wellness
We looked at these not so much as theories that need to be understood, but as examples of formal corporate / business attempts to ‘deal with’ ambiguity in futures and understand how ideas and practices spread.
‘A good science fiction story should be able to predict not [just] the automobile but the traffic jam’: Attributed to FrederikÂ Pohl
The distinction between side-effects and side-shows is somewhat blurred, but we might consider side-effects (in relation to cars) to include, as in the Frederik Pohl quote, immediate effects such as traffic jams and accidentsÂ , but also, potentially, longer-term effects such as obesity, changes in city planning, and, potentially—via lead—violent crime. And of course wars driven, in some part, by the quest forÂ oil.
It’s also important to remember what might be seen as positive side-effects: widening access to travel has enabled huge changes in mobility, working possibilities (including jobs for designers!), economic development, meeting new people, cross-fertilization of cultures, and so on. And, as Robert K. Merton pointed out, even if certain effects were not specifically desired by people who planned the system, they may well be desirable for someÂ people:
Side-shows are the parallel-but-related developments. In relation to the car, that might mean the development of gas stations, roadside diners, car culture and everything that goes with it—which all involve design to a greater or lesser extent. They might also include frictions and counter-movements: people opting out, or being forced out, of the new norm, or finding ways to subvert it (as in Superflux’s ‘Uninvited Guests’).
The line is blurred between side-shows and side effects, hence considering them together. There are many levels of abstraction at which systems can change, and the boundaries of how we frame our analysis are necessarily somewhat arbitrary. A version of Jerome Glenn’s Futures Wheel featured in Extrapolation Factory’s Operator’s Manual was a useful tool for thinking through side-effects and side-shows, or secondary and tertiary consequences—and some students managed to apply this very effectively to the micro-futures they had identified in ExerciseÂ 1.
Pick one of the possible micro-futures you explored in Exercise 1 (or swap with someone else’s) and explore/study it further as a concept or phenomenon. (If you don’t like it, find another.)
How does it fit with the ‘ecosystem’ of people’s lives now? How could it fit in the future? How would it change dailyÂ life?
Using what you know as a designer, about both design trends and human behavior, can you extrapolate a few years into the future to create a short scenario for how things might be? (Remember, there are, of course, no ‘wrong’ predictions here, since we don’t know what we don’t knowÂ yet.)
Think through the side-effects and side-shows that might exist in this world, and the role of the designer:
Side-effects: What consequences (potentially unanticipated—except by you!) might there be, from the new thing or way of acting? What effects could it have on society more widely? Will some people ‘opt out’ of it? Will some people rebel against it? Are there technological or environmental ‘limits’ we mightÂ reach?
Side-shows: What other things are going on in this world? What parallel developments, related or unrelated, go along with the phenomenon you’re examining? What are the big issues in this world, the areas of publicÂ debate?
Role of the designer: What might the briefs be for designers, in this world? What skills are in demand? How does society treat designers? How do designers treat society? Are designers mainly dealing with side-effects?
Explore these ideas visually and in text, and document them on your blog. Visually, you could sketch, take photos, collect images from elsewhere and annotate them or modify them—anything you need to do to tell your story and explain your thinking to others. In text, there’s no need for a long essay, but aim for a few hundred words. Be prepared to present what you’veÂ done.
Some questions to helpÂ you
These are a few (optional!) questions and things to look up which might be relevant, depending on how ‘big’ the idea is that you’re workingÂ on.
Questions about ethics —Look up Kant’s ‘categorical imperative’. What would happen if this new behavior, object, etc, became universal, i.e. if everyone acted or were influenced in this way? Would you envisage that that this ‘should become a universal law’? If not, why not? – Look up Rawls’s ‘Veil of Ignorance’. What are you, as a designer, assuming your status would be in the world you envision? Would you support the idea if you didn’t know what place you would have in the scenario, what background you would have, and whether you were on the ‘receiving end’?
Questions about sustainability If you are thinking about ‘sustainability’, what definition are you using, tacitly or explicitly? Where is the boundary drawn between humans and nature? Is your treatment of sustainability primarily ecological, or does it include a social component?
Questions about power Would this world involve one group of people having power or advantage over others? Would it create new power structures in society, or reinforce existing power structures? Or could it break down existing structures, and give different people agency to change the system?
These questions are based on some in a forthcoming book chapter by myself and Veronica Ranner: Lockton, D. & Ranner, V. (2017). ‘Plans and speculated actions: Design, behaviour and complexity in sustainable futures’. In: J. Chapman (ed.), The Routledge Handbook of Sustainable Product Design, Routledge, London.
Zai Aliyu: How might emotional intelligence in technology help us better express ourselves to others, empathize with others, or improve day-to-day interactions? In this faster moving world, how might the integration of ephemerality into our day-to-day lives change the way we interact, share, and connect with others, as well as our perception of identity?
Kate Apostolou: What is the future of spatial thinking in a world where people depend entirely on technology (smartphones and self-driving cars) to getÂ around?
Kaleb Crawford: What does a future look like where online content and copywriting is algorithm driven, not personally authored?
Ruby He: A New Age of Communication: Conversations withÂ Machines
Throughout the class, we looked at a variety of examples of design fiction, speculative design and other forms of making futures (and alternative pasts and presents) experiential—or at least tangible—through design. We explored the notion of diegetic prototypes and design fictions as detailed by David Kirby, Bruce Sterling and Julian Bleecker, and the influence of Hollywood, and popular visions of ‘the future’, including the very current Black Mirror, on how we as designers imagine what might exist, and what might be designed to bring that ‘alive’ to an audience. A major part of bringing the futures alive was finding ways to incorporate some of the side effects and side-shows uncovered in Exercise 2, either directly as part of a story, or through developing a scenario in which some designed product or service responded to those side-effects.
The aim of looking at existing examples was partly to consider the speculated futures themselves, but also to evaluate and critique the designed forms in which those ideas were presented, and relate them to the skills and ambitions the students have, and what might be achievable to create within a short period. So, from newspapers to photoshoots, websites to day-in-the-life videos, comics to service blueprints, renderings to prank product packaging, we examined these forms as potential models and inspirations, for their effectiveness and limitations.
It is important to remember: these were going to be undergraduate student projects, to end up in portfolios, be seen by potential employers and be shown in the end-of-semester exhibition—they needed to be comprehensible to an audience without extensive introduction or background-setting, and, while they could be amusing or serious, they needed to demonstrate the skills the students wanted to exhibit. Telling a story somehow, through either acting a scenario or showing us artefacts from that scenario (or both), seemed to be a good way of doing this, and we looked at some basic story forms via TV Tropes, Kurt Vonnegut andÂ Plotto.
One novel, contemporary form which emerged was the creation of digital ‘meta-artefacts’: not just webpages, but search engine results pages, reviews, forums, subreddits and even Wikpedia articles as design fictions, particularly to show the side-effects or side-shows, or other consequences of the main idea. Starting with Lauren Zemering, who saw the value of technology blogs and reviews as a potential way to highlight side-effects, students explored a range of media and platforms. I have no doubt that some of these have been done before in design fiction contexts, but the Play Lab students certainly took them in some interesting directions:
But this is getting ahead of ourselves somewhat. Exercise 3 was intended to help students start to world-build, to create a scenario in which the trend they identified in Exercise 1, and the side-effects and side-shows explored in Exercise 2, started to come together, as a way of providing a structure for Exercise 4 where the ‘future’ would be made. In some cases students pivoted from, or evolved significantly, the ideas they had initially been exploring, to produce a story which better fitted what they were interested in.
Create a scenario around the future(s) world(s) that you’re gradually exploring. What is a ‘realistic’ (maybe) everyday (maybe) situation that might exist in this world? What are the behaviors? What are the ambiguities? What is expected vs uncertain? Try to preserve some ambiguity: do you understand everything about the world around you now? Would you expect to do so in theÂ future?
Build a story around your scenario—bearing in mind that in Exercise 4, you will be ‘making’ parts of it, so if particular objects or settings are going to be important in the story, think about how you might do this. If you need to do so, work in pairs or groups of 3 to plan how to act each person’s story out (you’ll need one story one per person in the end—so split your time accordingly). Don’t script everything in detail, but work out some possible roles for different people and the general outline of aÂ story.
The ‘deliverable’ is: – notes on the scenario / story and people’s behaviors (on your blog) – notes on what objects or situations you might need to ‘make’ later (on your blog) – a brief run-through in class of the outline of your story (not a full-on dramatic production)
Ruby He: Scenario development around Conversations withÂ Machines
Alisa Le: Scenario development around Raising the Gender-Neutral Generation
Julia Wong: (1, 2) Scenario development around traveling in theÂ future
Jeff Houng: Scenario development around Hyper-personalization leading to experiential echo-chambers
Exercise 4 and 5: Make an experiential ‘pocket’ of a future; reflect, critique andÂ document
The final segment of the class, approximately the last 2Â½ weeks, was spent as studio sessions where students developed and implemented their scenarios from Exercise 3 in an experiential, or at least presentable, form, with regular desk crits and discussion with each other. The third group of students did this alongside preparing Focus, their senior design exhibition, but some students from this group nevertheless managed to get their Play Lab projects done in time to have onÂ show.
As well as continuing to look at examples of design fictions of different forms, we also did a group exercise to generate taglines and project titles for each other’s projects (based around the notion that if someone else can explain your project back to you, they probably understand it). After looking at some famous movie taglines and the ways in which they perhaps hint at the story but did not give it away, we also examined the phenomenon of the one-line elevator pitch, which often references other, existing products or services.
It’s clear that while these will often relate to very specific, current contexts, there are some structures which could almost be used generatively for creating (and explaining) speculative concepts, e.g. “Facebook for the dead” or “LinkedIn on steroids” in Chris Eleftheriadis’s list. In the event, the Play Lab students variously found these approaches useful or not, with a few usable taglines and project names being generated: Courtney Pozzi’s “First we cured cancer, now let’s cure ugly”, Hannah Salinas’s “Watch the world go by” and and Lea Cody’s notion of a “hangover for your whole life” being particularly memorable.
Create a way for an audience to ‘experience’ the future you are exploring, through bringing your story /scenario to life somehow in a form which can be presented. This could involve objects / artifacts, a website, illustrations, a video or a performance which you or others ‘act’ out, or maybe something that the audience can interact with. The aim is that an audience is able to get slightly more than a glimpse of this future, but also some of the frictions, ambiguities, tensions and uncertainties in it—what are the side-effects, the side-shows, theÂ issues?
The deliverable for this is a 5 minute maximum presentation (+3 mins of questions) of your ‘pocket of a future’ (this might be the wrongÂ term!).
Reflect, critique andÂ document
On your blog, write a short (500—800 word) reflection on the role of designers in this possible future. Has it come about through design, or through external factors? Are designers in this world acting within the story or scenario, or acting to oppose it? What could a common brief be for a designer (or design student) in thisÂ world?
Also, reflect on your speculation itself: is this a future you want to be part of creating? If so, how do you get there? If not, what do designers need to do now to prevent it? Make sure that your blog overall documents your process throughout Play Lab, including the development of ideas through Exercises 1, 2, 3 andÂ 4.
All the projects are featured at cmuplaylab.com, but it’s worth some discussion here of the trends that were apparent, and the variety of ways in which students tackled the issues they worked on. Over the course of the three groups, some larger themes emerged, which I attempt to summarize here. The preoccupations of imagined futures inevitably represent reflections on many of the issues of concern in the present, and perhaps tell us more about ourselves right now than we might first appreciate.
Many students were interested in ideas of the evolution of artificial intelligence, the Internet of Things, the usage of our data, and ‘intelligent’ devices more generally (see below). But two projects in particular explored the everyday environment of the ‘smart’ home and what it might be like to live in a context where our devices talk to us, day andÂ night.
Outside the home, four projects looked at what we might think of as futures of place, at different scales. Via a passport, travel guide and a Wikipedia page, Julia Wong’s Ab Ovo (1, 2, 3, 4) examines this globally, “extreme globalization leading up to the designation of permanent and mobile zones in cities and eventually the formation of a new culture and nation… due to the transition of economic needs and ultimately a progression of human values on a globalÂ scale.”
Brian Yang’s Big City X Tiny Home imagines a future where tiny homes become increasingly the default for city living as population rises. Through a property website and a clever fold-out IKEA advertising flyer, Brian explores how renters might find the homes, and what might be important to them (how to choose furniture, which amenities are shared, and soÂ on).
Albert Topdjian’s Green Space Initiative (e.g. 1, 2, 3) is an intriguing experiment in actually making the imagined future experiential in the present. The project envisioned a situation “where the density of city populations increases, and the available green spaces diminish, citizens can retreat into their personal/public indoor green rooms. There, one can relax, reflect, and socialize like it was in the good ol’ days of public parks, and green lawns.” Albert brought this to life by installing a patch of artificial grass in Carnegie Mellon’s University Center, branded #gspitt, and seeing how students used it. In documenting this via a Tumblr, he also fused this ‘feed from the future’ with contemporary tweets about green space fromÂ others.
The mainstreaming of forms of augmented reality in 2016 was reflected in two projects looking at how its evolution might affect our everyday interactions with the world and each other, particularly the notion of its enabling of / convergence with filter bubble-type phenomena.
Rae Headrick imagines the 2063 Channel Expo, an event unveiling hundreds of channels of augmented reality which people can choose to tune into for the next three years—“your chance to discover new realities and transform your life in one flip (in the Tuning Ceremony).”
Perhaps representing a closer future, Linna Griffin’s Update is a comic exploring the issues around a teenager making the decision to have the surgery needed for an AR implant—the peer pressure, the societal norms, differences in access between wealthier and poorer families, and the history of AR evolution as taught in schools. Linna reflects on these ideas here. With other students playing different roles, Linna’s live-reading of the comic in the final Play Lab presentations was a dramatic and effective way to bring the ideas and issues toÂ life.
The future of theÂ self
How will we present ourselves to others in the future? How will we curate and re-create the ways in which others see us? Three projects examined this from different perspectives.
Zai Aliyu’s Identity Curation explores two alternatives with opposite extremes of people’s investment in curation of their identity online at levels from the individual to the communal: “In one future, identity curation is made harder through ephemerality. What if all forms of media or posted content are temporal and they have an expiry date? In the other future, identity curation is made easier through impression management. What if we can cure this sense of disconnection that results from identity curation?”. In contrast, Leah Anton’s Transpersona imagined a service which enables people to adopt ‘personas’, to “break down cultural barriers by giving users the ability to behave as if they are from another background”, particularly “to perform appropriately in professional situations such as interviews and presentations”.
Alisa Le’s Beyond the Binary looked at the future of gender expression—“how different the world would be if from the beginning humans were not raised based on these stereotypes and “norms””, via “an imaginary gift set a new parent might receive during a baby shower or a similar celebration”. Alisa also explored more questions around design’s role in perceptions and reinforcement of gender norms inÂ society.
Dealing withÂ death
Evolution in the way we deal with death is the focus of projects by Vivian Qiu and RachelÂ Chang.
Vivian’s ASHES. is a “high brow magazine for the future elite to plan their own funeral”, imagining a world where “dying becomes a claim to individuality or a exposition of values” through articles such as ‘Curate Your Digital Legacy’ with North West, and ‘5 Mournists You Should Know’ covering ‘notable designers in the field’. Rachel’s Orpheus explores how “as a way of memorializing dead loved ones, bots built from the immense digital trail individuals leave behind become common. Preparing the bot is just another step of estate planning.” The Orpheus prototype concentrates on the touchpoints of the service, while Rachel’s reflection examines some deeper questions around artificial intelligence, design, andÂ death.
The body asÂ site
The relationship between our bodies and technological advances was a theme running through a number of projects, but three in particular explored this in moreÂ depth.
Courtney Pozzi’s Cosmetic Genetics examines the development and mainstreaming of gene therapy and genetic engineering via a projected timeline and scenes from that timeline, with newspaper and magazine headlines and covers. Building on the pattern seen in reconstructive surgery and popularized drugs, the project explores the “idea of a tipping point, or the when, what, and whys behind how an idea detrimentally splits between its utopia and dystopia, and how both of these worlds may coexist within a singular future.” Courtney explores these questions further in her reflection in relation to speculative design and ambiguity.
Brandon Kirkley created a story taking place in a future where “FashionTech—fashion with wearable technology that showcases one’s emotions—becomes popular”. Dealing with social interactions emerging from the visible display of emotions, and the consequences, the video “explores an everyday situation in which someone denies how they are feeling—despite what their clothes say.” Brandon also reflects on the role of the designer in relation to emotion, and the idea of such an approach making communications between humansÂ easier.
Voices in theÂ head
The idea of voice interfaces, and more specifically, invisible voice technology audible only to the user, is explored, in different ways, in two projects. Ruby He’s Visual Aids in an Audio World imagines the (AR) iconography needed to accompany conversations with each other in a world “when information and interactions are almost entirely in our ears, it will be much easier for people engage in audio realms different from their immediate surroundings by playing music, listening to podcasts, etc without others even knowing.”
Going perhaps one step further, Zac Mau’s Future of iOS brings to life the idea that “within 50 years we will stop using phones to natively access the Cloud and digital service platforms including Facebook, Maps and Uber, and instead stream all of our digital content directly through our brains. This would result in a thought-based interface that we mentally interacted with, rather than physically”. Zac illustrates this very effectively through “a day-in-the-life kind of video, that briefly takes the audience through this future where speaking to an OS in your head is already theÂ norm”.
Changing relationships withÂ language
How will changes in technology affect how we talk to each other? Two projects took this question in different directions. Kaleb Crawford’s Marko V examines ‘contextual computation co-authorship’ via “a speculative fiction that explores future social media interactions at the intersection of conversational interfaces, automated text generation, and post-context-collapse. Told through four audio-vignettes, the story explores how Adrian’s use of a conversational writing assistant, Marko, amplify tensions in his social relationships with a loved one, his ego, and his friends.”
Jiyoung Ahn’s Trilingo, in contrast, imagines the evolution of a new language, CCE, which fuses vocabulary elements of Chinese and English with the formal structures of computer programming languages, to enable easier human-machine communication. The idea is that children are learning this at school, and the need exists for older generations, particularly grandparents, to learn CCE as a second language. Trilingo is an educational language learning platform aiming to bridge thisÂ gap.
Memory andÂ privacy
Questions around the use of data, and questions of memory and privacy, ran through three quite different projects. Kaitlin Wilkinson’s The Private Life considers a future world where privacy has been effectively abandoned—“People have become accustomed to having personal data tracked and shared at all times. This data ranges from things about health, fitness, eating habits, social habits, experiences, etc. The idea of personal information is not understood.” Kaitlin envisions a museum exhibit on personal documentation such as letters and private photos, things which “no longer play a role in the life of the average person”, complete with almost incredulous copy explaining to the public the “primitive act of personal documentation” and the “unfathomable” ways in which people “tried to hide aspects of their lives from publicÂ view”.
Jillian Nelson’s Lifeed extrapolates from ideas of lifelogging and sousveillance to imagine a service which “creates a catalogue of everything you see and experience in order to use it as a way to document your life story for yourself, your descendants, and for those seeking to learn about the past in the far future.” Lifeed would enable reflection and change our relationship with memory, and primarily be for people themselves rather than for sharing on social media; Jillian discusses the ideas here, including the possibility of creating ‘life documentaries’ in theÂ present.
We saw projects earlier dealing with wider contexts of ‘smart’ homes, but two projects focused on specific product-service systems within the field. Lauren Zemering’s Hygienie is a “line of bathroom devices [that] allow users to monitor and track their shower, teeth brushing, and toilet habits. The devices not only monitor and track them, but are also able to provide feedback that can help improve a person’s health and hygiene. AND they can be awarded points and compete with their peers!” The site presents the system from the manufacturer’s point of view (including a revealing FAQ), but also shows some of the wider side-effects of the data’s use via a Google search page. Lauren reflects on these ideasÂ here.
Justin Finkenaur’s Intelligent Furnishings explored the development of ‘smart’ furniture which, in response to sedentary lifestyles, involves ‘automating’ furniture so it adjusts itself to the ergonomic needs of individual people. The proposed service was explored through service blueprints, experience maps and a storyboard.
When the millennials age
Two projects, from Vicky Hwang and Daniel Kison, deal with questions of what happens as the millennial generation ages. Vicky (forum text and a discussion of the video) imagines a disorienting experience via a forum where the ageing millennials ask for help with the ‘New Web’. Daniel takes as his starting point the current notion that “Millennials are killing everything” and imagines what vanished activities the post-millennial generations might want to ‘live’ for the first time,through a store display of virtual experiences.
Our relationship with celebrity, and how it might change, was the subject of projects by Praewa Suntiasvaraporn and Hannah Salinas. Hannah’s Watch The World Go By tells the story of Alexa, a vlogger, and Vicky, a ‘watcher’, who spends her day watching Alexa via screens everywhere at home and at work. The video explores the effects this has on the lives of Vicky and her friends. Hannah’s blog post shows the significant amount of work required to produce theÂ video.
Consumer Culture, by Praewa Suntiasvaraporn, explores food celebrity, an evolution of current trends such as mok-bang and the food porn of Instagram. Praewa created a world around this, including personal artefacts from the life of food celebrity Mikah Wong, exposed through hidden cameras placed by an infatuated fan. The project examines how lifestyle eating, food presentation and photography become so significant that they dominate popularÂ culture.
The medicalization of everything
Three projects examined, in very different ways, the potential evolution of the current trend towards the ‘medicalization’ of human conditions and problems, perhaps a form of solutionism. Catherine Zheng’s Prescriptive Lifestyles is a range of medications, branded stasis: perfect state, which each target common emotions and situations such as ‘timidity’, ‘focal deficiency’ and ‘sluggishness’. In Catherine’s reflection, she notes how “No longer are people able to simply be themselves, as there is always a way to “become better”, whether that means acting, looking, thinking, or feeling the “acceptable” way.”
Jonathan Kim’s NowFood.Inc envisioned a range of ‘medicalized’ food products and consumption-related drugs such as Muse, a treatment which reduces the immediate side-effects ofÂ smoking.
Finally, Lea Cody’s Physio is an exploration of the evolution of the fitness tracker, going beyond quantified self into the realm of actually changing behavior through operant conditioning—a “health improvement system”: “After receiving a Hormonal Adjustment Implant, the user will obtain a prescription for Physio, the external tracker. Physio will reward ‘good’ behavior like exercise with accelerated effects of increased agility, decreased anxiety, and euphoria. It will punish ‘bad’ behavior like poor diet, smoking, and lethargy with decreased agility, irritability, and depression.” Lea’s project provides an interesting example for the possibility space in design for behavior change around health, and I think could serve as a useful touchstone for this particular approach.
In her reflection, Lea suggests something which perhaps offers a succinct summary of the feelings many (not all) of the Play Lab students had about the ideas they explored:
“I believe that the role of the designer in this scenario, as in it seems all current scenarios, is to rein in the possibilities of technology to ensure a human-centered, benevolent focus.”
This is the first class I have taught at Carnegie Mellon, and I was not sure what to expect. But the students have, very pleasantly, allayed any trepidation I had: they have been enthusiastic, insightful, critical and creative, and have worked very hard in short periods of time to produce the work you’ve seen on this page. I am proud of them for what they have achieved, given some very vagueÂ briefs.
What is the value of this class? I feel that being able to explore, and make ‘real’, different visions of possible futures is an important part of ‘designing agency’ and indeed Transition Design, but most importantly, to be able to think through, manage and cope with uncertainties, ambiguities and potential side-effects in a design process. If, as outlined in the introduction, Play Lab can help undergraduate design students “develop a shift in perspective on their own abilities and identities as designers”, “give them confidence to tackle new kinds of problems and challenges in a reflective way”, and help them “developing… a thought process which is not just about problem-solving, but comfortable with ambiguity, problem-finding, and problem-worrying”, then it will have succeeded. Maybe I am just teaching the class I wish I had had as an undergraduate design student, and am lucky enough to be working somewhere that gives me the freedom to doÂ that.
The ‘critical’ in the Play Lab projects is, largely, not too critical, but it is certainly demonstrative of a curious and enquiring mindset, and, with at least a few of these projects, I think there are hints of comfort with ambiguity and contrast and the good and bad all at once, the “complicated pleasures” that Dunne and Raby speak of. Dave Wolfenden, a DDes candidate at Carnegie Mellon, is researching the notion of negative capability, a term coined by the poet John Keats to describe the state of someone “capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason”, and after hearing Dave speak about his research, I realize that perhaps this is what Play Lab aimedÂ for.
The future will be at least as complex as the present, and the projects resulting from Play Lab show a recognition of that. The design fictions the students have created are, no doubt, very much rooted in the concerns they have about the world they are growing up in, and the world into which they are about to head out once they graduate (yes, in the eyes of many of the critics of speculative and critical design, most of these projects would probably, rightly, be categorized as arising from a privileged group of students with a particular mindset, and dealing primarily with people like them, but going beyond that was not the point of theÂ class).
As Christopher Beanland phrases it (in an article on an abandoned British maglev train project, a kind of Brummie Aramis): “When you get to a certain age you realise how much more visions of the future say about the present they’re concocted in than the actual future they purport to show us hurtling towards”. Maybe what the Play Lab students have created, to draw on StanisÅ‚aw Lem, is not a collection of futures, but a set of mirrors for theÂ present.
Thank you to the students, first of all, for their enthusiasm and for giving me a wonderful welcome to CMU: Jiyoung Ahn, Rachel Chang, Rae Headrick, Jonathan Kim, Brandon Kirkley, Courtney Pozzi, Vivian Qiu, Diana Sun, Albert Topdjian, Kaitlin Wilkinson, Lauren Zemering, Leah Anton, Justin Finkenaur, Vicky Hwang, Jackie Kang, Daniel Kison, Zac Mau, Jillian Nelson, Hannah Salinas, Praewa Suntiasvaraporn, Brian Yang, Catherine Zheng, Zai Aliyu, Kate Apostolou, Lea Cody, Kaleb Crawford, Linna Griffin, Ruby He, Jeffrey Houng, Alisa Le, Gabriel Mitchell, Temple Rea, and Julia Wong; thanks too to my fellow senior design labs leaders Mark Baskinger and Michael Arnold Mages for co-ordinating and helping me get started; to Peter Scupelli for the very useful insights into previous senior design labs; to Bruce Hanington for the guest lecture for group 2; to Harriet Riley for making shah biscuits and bringing Marks & Spencer tea back from Britain for the class; to Veronica Ranner and Ahmed Ansari for lots of chats about ideas; and to Molly Wright Steenson, Stella Boess, Deepa Butoliya, Dimeji Onafuwa, Theora Kvitka, Terry Irwin, Dan Boyarski, Shruti Aditya Chowdhury, Tammar Zea-Wolfson, Robert Managad and Matthew McGehee and anyone else I have missed, who came to visit the groups’ presentations and asked some very good questions.
Thanks everyone who’s helped and been supportive in 2015. It’s been a busy year and I barely stopped to think about a lot of very important things, but spent too long thinking about other things which in retrospect probably aren’t so important. I’m sure that’s normal.
In February, I’m off to Mexico City as the RCA lead, working with Laura Ferrarello, for a collaborative Mexico—UK project with Laboratorio para la Ciudad, Superflux, Future Cities Catapult and UNAM. Supported by the British Council’s Newton Fund, we’ll be looking at aspects of how to make policy visible, tangible and interactable-with (agency?), in the city environment, transposing ideas between Mexico City and London and vice versa. Thank you to Dan Hill, Claire Mookerjee, Gabriella GÃ³mez-Mont, and everyone else involved in setting this up.
From 27—30 June, DRS2016 in Brighton, the Design Research Society conference, is shaping up into an interesting and diverse programme of perspectives on design, research and society. I’m conference experience chair, along with Veronica Ranner, and we’ll be trying to help curate a good experience for everyone taking part. Some thoughts here on how you can help.
The biggest event in 2016, scheduled for the autumn, will be O’Reilly’s publication of my Design with Intent book – see below for some more details.
Living Labs, a book arising from the SusLabNWE project, for which I am an editor along with David Keyson and Olivia Guerra Santin from TU Delft, will be published by Springer
‘Taking the Code for a Walk’, written by Delfina Fantini van Ditmar and myself for Elisa Giaccardi’s ‘Connected Everyday’ forum in ACM Interactions will be published. This is a brief but exciting article detailing some of the research Delfina has done for her PhD around human interaction with the algorithmic systems of the ‘smart’ home, taking a second-order cybernetic perspective.
‘Plans and Speculated Actions’, a chapter that Veronica Ranner and I have written for Jonathan Chapman’s Routledge Handbook of Sustainable Product Design, should be published (though I see as I write this that the intended publication date is actually 2017). We’re exploring what happens when design for behaviour change and speculative design collide, with a sustainability focus.
At the RCA, Research Culture Action will continue in 2016, a series of informal lunchtime talks bringing together research students and staff from across the College. Our first ‘prototype’ event, in October, featured Daisy Ginsberg, Grit Hartung and Sarah Teasley, and I’m hoping we can have them every couple of months.
In career, personal development, and work-life balance terms, 2016 needs to be very different to 2015. I won’t go into it here, but I have come to the conclusion that I need to heed Mary Dankoski‘s advice outlined here by Kate Clancy:
Dr. Dankoski asked us if we were the type of academic who lived by Plan A: did what we were asked to do and hoped we would have a rewarding fulfilling career while also meeting the promotion and tenure expectations, or Plan B: were proactive, developed a plan and negotiated responsibilities to be sure we will have vitality, find real meaning in our work, and meet promotion expectations.
You can probably guess which type most of us were, and which type Dankoski encouraged us to become. The Plan A academic says yes to most things because she is directionless and is trying to meet expectations, whereas the Plan B academic uses her personal values and interests to define and express her scholarly worth.
I have been trying to follow Plan A for the past few years, because I thought it would lead somewhere, but my resolution for 2016 is Plan B, or something better. And the main part of that is making things. I used to do it, and have done it a bit with things like Powerchord in recent years, but nowhere near to the extent I would like to. Writing papers, and book chapters, and reports that no-one will read, has squeezed out something that I really enjoyed. I need to get back to it, and find a way to make an academic career work that isn’t primarily about being seen to produce outputs, but actually to do things (and have the freedom to think about them too).
2015 certainly involved doing a lot, even if I didn’t make much. It’s strange how in an everyday life so flooded by information and essential updates from everything from household objects to people whom I vaguely remember who added me on LinkedIn, I still forget a lot of what I was doing only a few months ago. Updating my CV recently, I suddenly remembered an entire industry collaboration project I did in summer 2013, with meetings, and diagrams, and presentations and everything, that had completely slipped my mind. So, because I know that I’ll forget them if I don’t record them, below, here’s some of what happened in 2015:
10 years of this blog
The anniversary slipped by unrecorded here, but it was back in November 2005 that I first started this blog, then called Architectures of Control in Design. It changed my life: it led to changing career, doing a PhD, meeting people from all over the world. Still on the same WordPress installation, with layers of tinkering and lots of things that no longer work, the blog probably deserves a bit of attention for its 11th year.
Design with Intent book
In August I signed a contract with O’Reilly to publish a Design with Intent book, which aims to give practitioners a more nuanced approach to design and behaviour, working with people, people’s understanding, and the complexities of everyday human experience. It will build on the toolkit, and my PhD, but also what I’ve learned over the last few years on practical research projects, with people in real contexts, around people’s understanding of, and interaction with, technology and designed systems.
It’s taking longer to write than I had hoped, not due to the content as much as the difficulty of arranging uninterrupted periods of time to concentrate on writing it. That’s certainly not a problem unique to me, but it gives me new (extra) respect for people who manage to write these kinds of books alongside busy jobs, looking after children, and everything else. Publication date should be Autumn 2016: see the website for updates.
Drawing Energy book published
Drawing Energy was published in July by the RCA. Written by Flora Bowden, together with myself, Rama Gheerawo and Clare Brass, and designed by Hannah Montague, the book explores public perceptions of energy, through a drawing project Flora and I ran, in which more than 180 people illustrated their thoughts and reactions to the question ‘What does energy look like?’, as part of the Interreg IVB-funded SusLabNWE project.
Left: Relational Materials workshop, Delfina Fantini van Ditmar; Right: Cultural probes around repair, NazlÄ± GÃ¶kÃ§e TerzioÄŸlu
This year I have been a visiting (i.e. entirely uncontracted adjunct) research tutor for Innovation Design Engineering at the RCA, working mainly with a wonderful group of research students, including five whom I’m supervising:
Delfina Fantini van Ditmar (2012—2016), ‘The Internet of Dwelling’ (second-order cybernetics and human interaction with IoT and ‘smart’ homes–image above). Supervised with Professor Ashley Hall, RCA Innovation Design Engineering and Dr Paul Pangaro, College for Creative Studies, Detroit
Dr Dave Pao (MBBS, MRCP, MD) (2013—present), ‘Design as the 3rd voice in the clinician-patient conversation’ (new interfaces for facilitating conversations in sexual health contexts). Supervised with Dr John Stevens, RCA Global Innovation Design
NazlÄ± GÃ¶kÃ§e TerzioÄŸlu (2013—present), ‘Exploring the Means of Creating New Relationships between Users and Products Through Repair’–image above. Supervised with Clare Brass, SustainRCA
Hugo Glover (2013—present), ‘Stereoscopic Spatiality: A Practice-based Investigation into the Use of Stereoscopic 3Dâ€Depth Technologies in Physical and Digital Space’. Supervised with Neil Barron, RCA Innovation Design Engineering
Chang Hee Lee (2014—present), ‘Synaesthesia Materialisation: Synaesthetic Inputs within the Product Design Industry’. Supervised with Dr John Stevens, RCA Global Innovation Design
Thanks to all the IDE research students for all your enthusiasm and help this year, and well done on everything you’ve achieved. In November, NazlÄ± GÃ¶kÃ§e TerzioÄŸlu and Yoon Choi both presented papers at Sustainable Innovation 2015 on which I was a co-author, covering two intriguing directions in understanding (and changing) people’s relationships with products from a sustainability perspective:
–TerzioÄŸlu, N., Brass, C. & Lockton, D. (2015) ‘Understanding user motivations and drawbacks related to product repair’. Sustainable Innovation 2015, 9-10 November 2015, Epsom, UK. (PDF)
–Choi, Y., Lockton, D., Brass, C., & Stevens, J. (2015) ‘Opportunities for sustainable packaging design: Learning from pregnancy as a metaphor’. Sustainable Innovation 2015, 9-10 November 2015, Epsom, UK. (PDF on ResearchGate)
V&A Design Culture Salon
As my look of terror / staring into nothingness in the above photo (by Jonny Jiang) might suggest, I chaired a Design Culture Salon at the V&A in November, with the title “Is Designing for Behaviour Change ‘Creepy’?” With a fantastic panel of Alison Powell, Phoebe Moore, Jessica Pykett, Peter John and Simon Blyth, we debated issues from the Quantified Self to the Nudge Unit to algorithmic governance: all with a “design and behaviour” theme, too broad really for a single event, but very enjoyable. Thanks to Guy Julier and Leah Armstrong for organising the event, to the panellists, and to so many people who came to see and take part.
In June, I ran a workshop at Nordes 2015, at Konstfack, in Stockholm, with Delfina Fantini van Ditmar and Claudia Dutson, looking at conversations between people and machines. We packed a lot into the day, with some great participants, but my part of the workshop was mostly focused on “thinking about how machines think we think”–applying some basic forms from R.D. Laing’s Knots to situations that might arise in the smart home (or other algorithmic developments). We got some nice examples of knot-like scenarios, particularly around people trying to cajole the technology to make different assumptions. I can see why, as Paul Pangaro commented, Gordon Pask liked Knots so much. I am, slowly, working on a paper drawing on some of the ideas generated in the workshop: thank you to all the participants and to Salu Ylirisku for the organisation.
One Another: Empathy and Experience
In October, Dr Katie Gaudion and I ran One Another: Empathy and Experience, a week-long ‘AcrossRCA’ course exploring questions of how we can experience the world as someone (or something) else does. With participants from eight different RCA MA and PhD programmes, over the week, we had a talk from Jon Adams, an autistic artist with synaesthesia, we visited London Zoo to explore the world from animals’ points of view (and human interactions), and through practical experiments, tried to see if we could “generate” empathy for inanimate objects, such as paper tissues, leaves and headphones. We backed up the practical work with some theoretical psychology background around theory of mind, empathy and the fundamental attribution error. The week ended with three really brilliant group projects, which invited participants to try to experience the world through the perspective of another:
– The Human Zoo, by Sarha Hersi, Joey (Jupone) Wang, Saaya Kamita, Mariana Pedrosa
– Obsessions, by Thomas Leech, Faith Wray, Andrea Fischer, Heeju Kim and Chang Hee Lee
– Empathising with Claustrophobia (centre, above), by Anna Dakin, Harry Thompson, Nong Chotipatoomwan and Tess Dumon
Rice University Urban Sustainability and Livability Summer Institute
The end of May and early June saw Flora Bowden, Claudia Dutson, Delfina Fantini van Ditmar and myself run Learning New Ways of Looking at the City, an international summer programme for Rice University’s Urban Sustainability and Livability Summer Institute, at the Danish Institute for Study Abroad, in Copenhagen. With visits over three weeks, working with an impressively enthusiastic and motivated group of Rice students, we used Copenhagen as a setting to explore questions around transport and mobility, tourism, green space, and cultural differences, among other issues, through student research projects. Thanks to Don Ostdiek, Michael Emerson and Julia Grasse for the organisation, and thanks to Anne-Kathrine KjÃ¦r Christensen and Larry Toups for visiting contributions.
Kingston University MACE Startup Weekend
At the end of September, I returned to Kingston Business School’s MA Creative Industries and the Creative Economy, to run the Startup Weekend, a two-day workshop right at the start of the course, in which new students on this unique programme, combining design and business (with the practical requirement of creating a business by the end of the course), get a rapid introduction to design research and prototyping and carry out a group project responding to a real-life problem they have identified. In 2014, we looked at the experience of new international students; in 2015 we focused on money, with field research in Kingston town centre, including visiting (and comparing the customer experience at) Metro Bank and some more traditional establishments, and a guest talk from Stephen Wendel via Skype. Groups came up with some clever concepts, including a service that automatically puts change onto a card, new kinds of international money transfer service, and redesigning how Argos works. Thanks to Janja Song, and Mark Passera who originally invited me.
Visit to Carnegie Mellon
In November, I visited Carnegie Mellon University in Pittsburgh, to do a talk / mini-workshop called Design, Behaviour & Understanding, in the School of Design, for Master’s students in Molly Steenson’s Interaction and Service Design class, and a talk called People Don’t Really Use Energy for the Intelligent Workplace team in the School of Architecture. I also got to meet some very interesting people (students and staff), and take part in one of the Design PhD group discussions, which was very enjoyable. Thank you to Cameron Tonkinwise, Kakee Scott, Darlene Scalese, Jane Ditmore, Molly Steenson, Simon King, Terry Irwin, Peter Scupelli, Bruce Hanington, Michael Arnold Mages, Dimeji Onafuwa, and everyone else who arranged my visit and made me feel so welcome.
Good luck everyone for 2016: it’s going to be what we make it!
As our everyday lives are increasingly pushed and pulled by technology and the systems around us, from infrastructure to quantification to government to horrifying combinations of these, understanding these complex systems, and how to change them, is something we should be paying attention to. In ‘As we may understand’, last year, I looked—at excessive length—at the understanding bit, but not the change. Hopefully here I can address that, to some extent, though my thinking’s moved on a bit.
Paralysis and regret
We are surrounded by, and enmeshed in, complexity which at once causes us paralysis over not being able to take action, and regret over the actions we do take (and continue to take). We simultaneously worry and do nothing about issues such as the military-industrial surveillance state, ageing populations, inequality, war and privatisation of the commons. We fudge our responses to planetary-scale crises such as climate change, pollution or poverty because our understanding of what we are able to do locally does not match our understanding of what is possible at a larger scale. We face a crisis of agency, in the phrase used by Gyorgyi Galik, Natalie Jeremijenko, Zygmunt Bauman and others.
How can ‘we’ (at the level of individual people—and I’m speaking from the position of a middle-class Western consumer, with all that entails) act? We don’t know what to do, and even if we did, we are not individual “micro-resource managers” (to use Yolande Strengers’ phrase), but people acting within the constraints (and enablers) of family, society, social groups, cultural contexts, norms and expectations. We lack the ability to hold different visions of possible futures in mind simultaneously, or even to think through the consequences and possibilities at multiple levels. We are entangled in social traps, double binds and knots around everything from participation in democracy (why bother? it won’t change anything) to dealing with terrorism (be alert, but not scared, because that’s what they want, so still be very very very alert).
What can designers do?
What is designers’ role in this? Both design and sustainability, in its broadest sense, are about “the future”—bringing into being a world where humanity and other forms of life will “flourish on the planet forever” (John Ehrenfeld) or where we can “go about our daily affairs… [knowing] that our activities as civilised beings are expanding our future options and improving our current situation” (Bruce Sterling). Design might be one of the mechanisms by which much of our current predicament has come about (Victor Papanek), but perhaps “the future with a future for “us” can only be reached by design” (Tony Fry).
Designing for behaviour change at the mundane level of helping people recycle things, or use their electrical appliances more efficiently—the sort of thing a lot of my previous work has focused on—might be part of the solution, but it’s clear that design really needs to address things at a much higher, more systemic level, including designing things out of existence. Perhaps, in terms of producing a new generation of designers ready to engage with this degree of challenge, this is what transition design can bring us. I hope so.
To engage with this complexity—not destroy its variety, because we can’t and we shouldn’t—requires designers to understand society better. Yes, we need designers to understand people’s lives, and appreciate the realities of situated decision making and subjective experience, but also to understand complexity, connectedness (in a technology sense but a people sense too) and the effects of design, and its politics, to a degree beyond what might previously have been common. We need designers to engage with the invisible ‘dark matter’ (Dan Hill) even though it may often be experienced as an impediment to action.
We need designers to understand (and be allowed to deal with) the wickedness of the problems we are facing: they will not be understood until ‘solutions’ have been attempted (which will in turn create new problems, as John Gall pointed out); there will be no stopping rules; there will be no right or wrong answers; and all attempts to deal with a problem will only highlight its uniqueness and contextual peculiarity. We will not be able to step in the same river twice, nor even once (as Ranulph Glanville suggests), and we must make peace with that. It doesn’t mean we can’t learn from what we’ve done before, but we cannot presume that patterns always transpose effectively. Deterministic top-down approaches promoted by behavioural economics and simplistic notions of the ‘Quantified Self’ and ‘Big Data’ are not going to work.
Understanding how to act
Of course, understanding complexity is not the goal in itself. The real goal is understanding what agency is possible, and how to enact change. So, we need design that enables people to understand the wider contexts of their actions, their agency within society, and how they can act to create different outcomes, different futures.
Understanding how to act to change the systems we’re in is arguably the biggest meta-challenge of our age. We need not just information, but tools for connecting our understanding of how things work and how we can act, around everything from the environment, cities, our own bodies, networked infrastructure to social, civic and political contexts, emerging technologies and plural considerations of the future itself.
This is design for behaviour change, but is not about designers trying to change ‘public behaviour’ as if it were somehow a separate phenomenon. Designers are members of society, and there is only one Earth: we are part of the same systems. It is about design which enables people to change the behaviour of the systems of which they—we—are part.
Ways of doing this
What do we do, then? I imagine a ‘Designing Agency’ research / action programme, which would rethink how we engage with the systems of everyday (and future) life, through developing new approaches to understanding and action. Designing Agency would use ‘design’—in the broadest sense—as a way to:
1. understand the world
2. understand people’s understandings of the world
3. help people understand the world
4. help people understand their agency in the world
5. help people use that agency in the world
We could see these as a progression from understanding to action. But how would we do it in practice? Different techniques would be effective at different levels. Some would be investigatory, some practical, some speculative or critical. Some would give us tools for understanding and learning, some tools for doing, some provocations for reflection. The examples I have here are quite pedestrian.
A ‘comfort timeline’ heating practice diary developed by Natalia Romero Herrera, TU Delft, being used here by a householder in Dartford, UK.
For example, at Level 1, using design to understand the world might involve designing and deploying probes (e.g. the heating diary shown here), and running designed experiments, which investigate phenomena in the world (including society) through gathering data in a way which provides meaningful scaffolding for the next level. This is essentially using design as a way to do science, or social science.
Level 2, in attempting to ‘understand understanding’ (in Heinz von Foerster’s phrase), would take things a stage further: using activities which practically try to explore the different ways in which people imagine, conceptualise and think about how things work. Very basically, we could use techniques such as drawing (as in the image at the top of the article, from the Drawing Energy project), but there’s a whole world of possibilities here. It is partly about making the invisible visible, tangible or legible, from the point of view of people themselves (i.e. what is legible, or not, to them), but also about surfacing people’s different understandings of situations, and how that leads different people to act.
Claustrophobia simulation apparatus, developed by Anna Dakin, Harry Thompson, Nong Chotipatoomwan and Tess Dumon as part of ‘One Another: Empathy and Experience’, AcrossRCA course by Katie Gaudion & Dan Lockton
At Level 3, we’d be designing ways which help change people’s understandings of the world and the systems they’re in. This could take the form of new kinds of interface, designed experiences, educational activities—a range of things.Some of the examples collected by Dieter Zinnbauer’s Ambient Accountability project perhaps fit here. It could be about changing mental models, expanding horizons, reframing of situations, or even trying to facilitate empathy (as in the image). I want to make it clear here that this isn’t about ‘correcting incorrect mental models’ but about enabling and supporting people to construct and refine their own models of the world, experientially, which serve them better. And learning how to reflect on that.
I don’t really know, at this stage, what Level 4 would look like. This is the “let’s see what we can do” of the title. I have some ideas, but they need work: I imagine new forms of interface, new ‘senses’, new metaphors (in the sense suggested by Margaret Mead and also by A. Baki Kocabelli—see below) and new analogues: not just behaviour quantification and data dashboards, but highlighters and contextual explainers of agency. I am very excited about this, and aim to come back to it with another article very soon, once I’ve actually built something. Let’s just say, qualitative interfaces…
At Level 5, among other things, we would pretty much be challenging and inverting common ‘behavioural design’ paradigms. We have a whole load of them, of course, but what can they do if you turn them upside down? What does it look like when the public uses a technique like Commitment & Consistency or Are You Sure? or Watermarking to change the behaviour of a system like policing or energy policy? Can it be more constructive than ‘fighting back’, and actually be about co-designing systems of society that behave more effectively, and work better for more people? Again, these could be applied critically, or provocatively—a what if?—or they could be direct ways of enabling action, empowering people to change the behaviour of the systems in which we live.
“Framing wicked problems requires explicit values and viewpoints, accompanied by the responsibility to justify them with explicit arguments, thus incorporating subjectivity and the epistemology of second-order cybernetics.”
“In design processes, the quality of relationality asks for three sensitivities: (i) understanding of mutual influence, shaping and co-constitution of actors and artefacts; (ii) embracing and supporting emergent and improvised action and (iii) consideration of the system as an assemblage/network of actors, artefacts or collective hybrids. In order to develop these sensitivities, we first need to stop formulating design solutions based upon the assumption of a well-defined individual with fixed characteristics and capacities of action. Design solutions should recognize and support the existence of the multiple individuals embodied in one individual and the possibility of multiple enactments of one individual within a network of other human and non-human actors interacting with each other and exhibiting different capacities for action.”
Kocaballi’s six qualities for agency sensitive design—relationality, visibility, multiplicity, configurability, accountability and duality—could be a valuable set of considerations to explore in relation to the design of these ‘Level 5’ attempts to help people use their agency in the world.
I need to stop writing about things like this, and get back to doing it. I’ve had my own career-related crisis of agency in 2015, but 2016 is going to be better. First up is an amazing opportunity working with Laboratorio para la Ciudad, Superflux, Future Cities Catapult and UNAM on a joint project between Mexico City and London, funded by the British Council’s Newton Fund, in which (I’m hoping) at least a bit of levels 4 and 5 can come into play, in the context of helping people understand their agency, and act in relation to policy in the built environment.
We’ll have to see what we can do.
Thank you to Veronica Ranner, Gyorgyi Galik, Delfina Fantini van Ditmar and Laura Ferrarello for conversations which have led to ideas in this article.
[See also readers’ comments / responses on Medium]
Design is increasingly about people’s behaviour, but this is often considered simplistically. The Design with Intent book aims to give practitioners a more nuanced approach to design and behaviour, working with people, people’s understanding, and the complexities of everyday human experience.
It will build on the toolkit, and my PhD, but also what I’ve learned over the last few years on practical research projects, with people in real contexts, around people’s understanding of, and interaction with, technology and designed systems, including SusLab, Creative Citizens, CarbonCulture at DECC and Creating Sustainable Innovation. The book will also build on examples, good and bad, from all over the world, addressing a wide range of problems and contexts, both social and commercial. It’ll cover design across products, services and environments, physical and digital (and, increasingly, in combination), and I’ll be asking for readers’ suggestions and examples for particular ideas and themes.
I’m hoping that the book will offer a more nuanced approach to designing around people’s behaviour, based on designing and researching with people rather than ‘for’ them, learning from people’s understanding of the world, and embracing the complexities of everyday human experience. As I said last year, I’m increasingly uncomfortable with how I see “design for behaviour change”, and the “behaviour change agenda”, being applied in practice, with simplistic, deterministic and individualist approaches which often seem to be about treating humans as defective components, that need to be constrained or tricked, denying variety, complexity, culture and social context. I started blogging ten years ago specifically to explore and critique the use of design to control and exert power, and that hasn’t gone away.
Writing the book is going to be a big job alongside my work at the RCA, and my plan is to blog the process to keep myself on track–partly also to get suggestions and input along the way. So please do keep an eye on the site, and sign up to the newsletter for updates. Thanks to everyone who gave me the confidence to take the plunge with this!
Bowden, F., Lockton, D., Gheerawo, R. and Brass, C. (2015). Drawing Energy: Exploring perceptions of the invisible. London: Royal College of Art. ISBN 978-1-910642-10-8. Editor: Rama Gheerawo (PDF)
Drawing Energy describes a drawing-based research project undertaken by the Royal College of Art as part of SusLabNWE (2012-15). The project explored people’s perceptions of energy, by asking them to write, draw or illustrate their thoughts and reactions to the question ‘What does energy look like?’ Over 180 members of the public took part in the process.
The larger SuslabNWE study saw 11 partners from Germany, the Netherlands, Sweden and the UK come together to understand and investigate energy use in the home. At the Royal College of Art in the UK, we looked at bringing together two ideals and practices around inclusive design and sustainability. Both often have different starting points and deal with different scales. Inclusive design usually focuses on people’s needs and capabilities at the domestic scale, while sustainability embraces complexity and systems thinking, addressing systemic change.
Drawing Energy negotiates a space between the two, bringing together people’s aspirations and perspectives with the context of socio-political mandates and changing infrastructure or technologies. The study also moves beyond the idea of purely functional research (such as numerically measuring energy use) to depict the less tangible area of how people relate to energy in a visual, literal or metaphorical way — it takes us from data ‘performance’ through to human ‘perception’. The work represented in this collection builds on a history of using drawing as a tool for research and as a way to enable people to express their ideas and imagination fully.
We hope you appreciate this publication, whether you see it as a strategy within design research, or simply enjoy it for the rich and varied artwork that represent the public’s views of energy.
Drawing Energy: Exploring Perceptions of the Invisible was designed by Hannah Montague and edited by Rama Gheerawo.