“Are guards not answerable to those they’re supposedly protecting, and who are paying their salaries? How about a sign that cuts to the chase: “Don’t question us, just do as you’re told.””

“Waiting in line is a very old-school way of dealing with scarcity. And treating new customers like old customers, treating unknown customers the same as high-value customers is painful and unnecessary.”

“Highlight the floor of the trade show and let me see which paths are walked the most. Or give me glasses that let me follow in the footsteps of people I admire. Or let me walk on paths no one else is walking on.”

A thorough and thoughtful introduction to greenwashing from a new Brunel graduate, incl. this quote: “The Key to any good accreditation system is a pretty label. The average consumer is not interested in investigating what the label really means.”

A gorgeously elaborated idea from David Friedman. I have to say, though, I’d focus on standardising the DC voltage that devices run off, rather than creating such a range of different plugs.

My friend & colleague Alex, showing us that standards can drive things forward: they need not merely, as IKB himself put it, “embarrass & shackle the progress of improvements of tomorrow by recording & registering as law the prejudices & errors of today”