All posts filed under “Supermarkets

Controlling Shoppers

J Sainsbury, Collier's Wood, 2001. Yes, that is checkout no. 55

The ‘anarchitect’ group, Space Hijackers* have an interesting A-Z of Retail Tricks To Make You Shop – mostly psychological – including a couple of fascinating examples which aren’t well known, e.g.

“Supermarkets used to have a trick placing slightly smaller tiles on the floor in the more expensive aisles of the shop. When a customer entered on of these aisles their trolley would click faster making them think they were travelling faster and thereby subconsciously slow down and spend more time in that aisle.”

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