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This is brilliant. Chloë Coulson, Erland Banggren and Ben Williams, three Ravensbourne graduates, have put together a project looking at the “culture of fear”, the media’s use of this, and how it affects our everyday state of mind.

The outcome is a catalogue, WellBeings™ [PDF link] accompanying a specially printed newspaper, The Messenger, designed to be used with special rose-tinted spectacles – simple, yet very clever:

Feeling brave? Read the paper as usual. Feeling fragile? Put on the rose-tinted spectacles to block out the bad news stories which are printed in the same hue as the lenses so it becomes invisible.

The products in the catalogue cater for people made increasingly paranoid by aspects of modern society, by ‘normalising’ paranoia – ranging from H-ear-Phones which allow you to hear what others are saying about you, to Rear-View Mirror spectacles to allow you to keep an eye on who might be following you. As Chloë puts it:

The whole project is about questioning attitudes – should we live in fear – are we safer that way, or should we live for now and not worry about what could happen.

There are also a couple of products in there which are actually defensive weapons – a pepper spray disguised as a perfume atomiser, and house-key-cum-knuckleduster, and these seem to go beyond mere paranoia. All of these products are very plausible, and indeed, some of them are probably commercially viable. Whilst none of these is an architecture of control as such, I felt that they deserved inclusion here – pertinent to the sousveillance discussion, and also the idea of users turning products against instrusive aspects of society, from relatively simple items such as the Knee Defender (prevent the person in front of you on an aircraft reclining his or her seat) to Limor Fried’s Design Noir work on using electronic devices to create social defence mechanisms.

Equally – while perhaps not the focus of the project – the rose-tinted spectacles idea parallels closely the phenomenon of increasing self-selection of the news we expose ourselves to, as the internet and hundreds of TV channels allow segmentation like never before. The idea of a newspaper bringing readers only ‘good’ news has been tried a number of times (a recent example one-off) and has inspired some interesting pieces, but modern media permits many more coloured filters than simply rose-tinting. Clearly, to a large extent, deliberate use of this segmentation can permit intentional reinforcement, entrenchment, even inspiration of certain views and behaviours. Self-selected exposure to propaganda is a curious phenomenon, but one with enormous power.

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Harry Ward Orb
Photos courtesy of Harry Ward

We’ve looked recently at water taps with meters built in, the thinking being the ‘speedometer’ approach to shaping users’ behaviour – making users aware of the scale/rate/level of some activity should cause them to adjust that behaviour.

A number of projects and initiatives also apply this approach to electricity use – one of the most explicitly ‘designerly’ being Wattson – but there are a variety of different approaches, a handful of which I’ve reviewed here.

Harry Ward: Orb Energy Monitor
Recent design graduate Harry Ward’s Orb energy monitor (above and below) is especially attractive: a toroidal inductor is clipped around the cable being measured, and transmits data wirelessly to the Orb itself, a hand-held unit which glows different colours depending on the power being drawn.

The display on the Orb could show the user the direct electricity cost and CO2 emissions equivalent, as well as the actual power being used and cumulative energy (kWh) used over a period. Harry has applied for patents and is looking to license the design in order to get the Orb into production.

UPDATE (27.vii): The Orb Energy Monitor website is now online with more information, images and contact details.

Harry Ward Orb
Harry Ward Orb
Images courtesy of Harry Ward

Ambient Devices: Energy Joule
The Energy Joule / Home Joule from Ambient Devices of New York (found via Michael Jefferson’s blog) shares some similarities with Harry’s Orb, but addresses a different problem: demand response, rather than actual consumption reduction.

The Energy Joule is designed to remain in situ, plugged into a wall socket, and it glows different colours (red, yellow, green) according to the price of electricity at the time – the idea being to encourage users to shift discretionary electricity use to times when there is less demand, and help the electricity generators balance their loads (an increasing problem), in return for ‘rewards’. As part of a wireless network (the Ambient Infocast Network – this is getting closer to everyware), the unit also displays other information such as temperature, weather forecast, and so on – and it’s the community’s electricity usage which is generally intended to be displayed, rather than the individual user’s.

Ambient Devices Energy Joule
Image from Ambient Devices’ website

(Ambient Devices also have a product called the Energy Orb – no relation to Harry’s product above – a version of their general Orb specifically locked-in to displaying the same electricity price/demand level as the Energy Joule.)

Gustafsson & Gyllenswärd: Power Aware Cord
Stemming originally from the Static! project at Sweden’s Interactive Institute, the Power Aware Cord by Anton Gustafsson and Magnus Gyllenswärd, is illuminated proportionally to the power being drawn:

Take the use of an everyday iron. A microprocessor within the Power Aware Cord immediately detects and converts the amount of energy used to power the appliance into a phosphorous thread that glows. The modern blue light intensifies and diminishes relative to energy flow. Increase the temperature of the iron and the cable will instantly glow brighter.

The versatile cord can be built-in or connected to the modern electrical appliance both directly or in distribution board format. Turn the appliance on and the flow of energy lights up the cord with a decorative glow.

This is an interesting approach: it allows users to be immediately aware of the devices which are consuming power, perhaps on standby, and is visually distinctive enough to make it difficult to ignore. As with all these products, extra energy is used to power the monitoring and display (lighting, etc), but this amount is small compared with the amount that may be saved if users do adjust their behaviour significantly.

Power Aware Cord Power Aware Cord
Images from Power Aware Cord website

Kieva Mussington: Energy Monitor Switch
Kieva Mussington, a product design graduate from the University of Brighton, has specifically addressed the problem of devices left on standby, with the Energy Monitor Switch:

This product concept helps reduce wasted electricity in the home caused by appliances that have inefficient standby modes by making users aware of how much energy they use. Further developments include a light switch and plug socket disabling device that will make it easier for the user to save electricity.

Kieva Mussington: Energy Monitor Switches Kieva Mussington: Energy Monitor Switches
Details and images from the University’s 2007 design graduate directory

I’ve made the observation before on the blog that without undertstanding what being ‘on standby’ involves for many devices, a lot of users assume that because just that one red LED is lit, that’s all the power being used. Anything which can bust the myth by showing that significant power is still being used is very much worthwhile, although changing the way that standby modes operate would ultimately be preferable (I’m dubious about the moves to ban standby functions entirely, for reasons explained here).

But do these kinds of things actually work in reducing energy use?
Eric and Alex let me know about an ongoing research project by Jordan Fischer, Sarah Jones and John Kestner at the IIT Institute of Design in Chicago in which methods of making users aware of their energy use are tried out:

They wired up a house to constantly monitor energy consumption in real time to increase awareness… no one knows how users might respond unless the concepts are tried out and feedback is gathered. What my classmates found when they prototyped their system was that the housemates (who are concerned about sustainability if not acutely aware of their impact) ended up turning the system into a game. “How low can we get the number to go?” Not sure how such a game would work for long term behavior change yet, but who knows. If it’s fun, it might work.

Alex, a participant in one of the experiments, sheds some more light on the ‘game’ aspects:

One thing that I never expected was that I tried a couple of time to see not only how low we could get the number, but also how high. I am not sure either what the more long term effects of such a game might have been, but thinking back, as with these water meters, it is difficult to improve your consumption habits once the obvious sources of waste are eliminated. Or, if it is a game, are we trying to beat our own averages those of our friends or neighbors or some ideal rate? What are we to compare to, A Bill McDonough Zero Waste standard or incremental improvement?

It will be interesting to see the results of the project as it progresses – one intriguing aspect is the Watt Watchers trial [PDF link], where a network of light bulbs dims if too many are left on, and thus ‘coaches’ the user not to leave lights on unnecessarily:

All the light bulbs in a house have special collars that find each other via a mesh network and say whether they’re on or off. Then they all decide based on how many of them are on whether to dim to remind the occupant that too many things might be on.

Jordan Fischer, Watt Watchers
Image from Watt Watchers summary [PDF]

Overall, there are some very interesting products and projects in this field of ‘making energy use visible’, and if it does have the potential to influence user behaviour significantly, more widespread adoption must be likely in the years ahead.

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IDPS : Miquel Mora
Image from Miquel Mora’s website

We’ve looked before at a number of technologies and products aimed at ‘preventing’ photography and image recording in some way, from censoring photographs of ‘copyrighted content’ and banknotes, to Georgia Tech’s CCD-flooding system.

Usually these systems are about locking out the public, or removing freedoms in some way (a lot of organisations seem to fear photography), but a few ‘fightback’ devices have been produced, aiming to empower the individual against others (e.g. Hewlett-Packard’s ‘paparazzi-proof’ camera) or against authority (e.g. the Backflash system intended to render a car number plate unreadable when photographed by a speed camera). The field of sousveillance – lots of interesting articles by Régine Debatty here – is also a ‘fightback’ in a parallel vein.

Taking the fightback idea further, into the realms of everyware, Miquel Mora’s IDentity Protection System, shown last month at the RCA’s Great Exhibition (many thanks to Katrin Svabo Bech for the tip-off), aims to offer the individual a way to control how his or her image is recorded – again, Régine from We Make Money Not Art:

With IDPS (IDentity Protection System), interaction designer Miquel Mora is proposing a new way to protect our visual identity from the invasion of ubiquitous surveillance cameras. He had a heap of green stickers that could stick to your jacket. Or anywhere else. The sticker blurred your image on the video screen.

“With the IDPS project I wanted to sparkle [sic.] debate about all the issues related to identity privacy,” explains Miquel. “Make people think about how our society has become a complete surveillance machine. Our identities have already been stored as data in many servers ready to be tracked. And our self image is our last resort. So we really need tools to protect our privacy. We need tools that can allow us to hide or reveal our visual image. We must have the control over it.”

“For example in one scenario a girl is wearing a tooth jewellery with IDPS technology embedded. So when she smiles she reveals it and it triggers the camera to protect her. With IDPS users can always feel comfortable, knowing that with a simple gesture like smiling, they are in control. The IDPS technology could be embedded in all kind of items, from simple badges to clothes or jewellery. For the working prototype I’m using Processing to track the stickers and pixelate the image around when it founds one.”

IDPS : Miquel Mora
Image from Miquel Mora’s website

While the use of stickers or similar tags (why not RFID?) which can be embedded in items such as jewellery is a very neat idea aesthetically, I am not sure what economic/legal incentive would drive CCTV operators or manufacturers to include something such as IDPS in their systems and respect the wishes of users. CCTV operators generally do not want anyone to be able to exclude him or herself from being monitored and recorded, whether that’s by wearing a hoodie or a smart black hat with maroon ribbon. Or indeed a veil of some kind.

Something which actively fought back against unwanted CCTV or other surveillance intrusion, such as reversing the Georgia Tech system in some way (e.g. detecting the CCD of a digital security camera, and sending a laser to blind it temporarily, or perhaps some kind of UV strobe) would perhaps be more likely to ‘succeed’, although I’m not sure how legal it would be. Still, with RCA-quality interaction designers homing in on these kinds of issues, I think we’re going to see some very interesting concepts and solutions in the years ahead…

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Heathrow: Skyport for the Seventies

Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch:

Flying from the new Heathrow Terminal 5 and facing a lengthy delay? No worries. Take a seat and enjoy the spectacular views through the glass walls: Windsor castle in one direction; the Wembley Arch, the London Eye and the Gherkin visible on the horizon in the other.

But you had better be quick, because the vast Richard Rogers-designed terminal, due to open at 4am on March 27 next year, has only 700 seats. That’s much less than two jumbo loads, in an airport designed to handle up to 30 million passengers a year.

There will be more chairs available but they will be inside cafes, bars and restaurants. Taking the weight off your feet will cost at least a cup of coffee.

I suppose we should have expected this. If they weren’t actually going to remove the seats, they’d have used uncomfortable benches instead. In itself, it’s maybe not quite as manipulative as the café deliberately creating worry to get customers to vacate their seats that we looked at a few days ago, but as Frankie Roberto commented, “airports seem to be a fairly unique environment, and one that must be full of architectures of control.”

Heathrow: Skyport for the Seventies

Nevertheless, aside from the more obvious control elements of airport architecture – from baggage trolley width restrictors to the blind enforcement of arbitrary regulations, the retailers themselves are keen to make the most of this unique environment and the combination of excitement, stress, tiredness, and above all, confinement, which the passengers are undergoing:

The new terminal may have been heralded as a “cathedral to flight”, but with 23,225 sq metres (250,000 sq ft) of retail space, the equivalent of six typical Asda stores, it is actually going to be a temple to retail. Heathrow may be packed with shops, but when the £4.2bn Terminal 5 opens the airport’s total shopping space will increase by 50% overnight.

After security, two banks of double escalators will transport potential shoppers into a 2,787 sq metre (30,000 sq foot) World Duty Free store… Mark Riches, managing director of WDF, believes his new superstore has the best possible site to part passengers from their cash: “About 70% of passengers will come down those escalators”, he said, “and we will be ready”.

He recognises he has a captive audience: “If we can’t sell to people who can’t leave the building, then there’s something wrong with us”.

Mr Riches, a former Marks & Spencer executive, is planning “to put the glamour back into airport retailing” with plans for gleaming cosmetics counters and a central area reserved for beauty services such as manicures.

“We are moving away from just selling stuff to providing services. This should be real theatre,” he said.

He is also planning what he calls “contentainment” – the music will change according to where you are in the shop and a 14-metre-long “crystal curtain” “bigger than a double decker bus and thinner than a calculator” will show videos, advertising and sports events.

Heathrow: Skyport for the Seventies

Everything about this story – from the location itself out on the bleak badlands between the M25 and A30, to the way the customers are coerced, channelled, mass-entertained and exploited, to the odd hyperbolic glee of Mr Riches’ visions for his mini-empire – seems to scream J G Ballard. If Kingdom Come hadn’t riffed off the Bentall Centre, it could surely have been about a Terminal 5.

Back to the practical aspects: the deliberate removal of public seating to force passengers to patronise restaurants and cafés is in no way isolated to Heathrow. In a coming post – also suggested by Mags – we’ll look at First Great Western’s policy of doing this in some of its railway stations, with none of the glitz of Terminal 5 but all of the cold-eyed distaste for the customer.

Heathrow: Skyport for the Seventies

Images from a leaflet published by the British Airports Authority, 1970.

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Light bulbs

UPDATE: See this more recent post for information and photos of how to get a 2-pin bulb to fit in a BC3 fitting.

BC3 reactions

The post looking at the Eaton MEM BC3 system, a couple of months ago, has become something of a reference for UK householders and renters trying to work out why they can’t fit a normal 2-pin bayonet compact fluorescent (or other bulb) in the light fittings of their new house or flat – or so I assume from some of the search strings in the server logs.

Some comments from readers highlight the frustration and inconvenience caused by the 3-pin system – and in these cases it’s people trying to use CFLs in the fittings. They’re trying to be energy-efficient, trying to comply with government advice indeed, yet a combination of ill-thought-out regulations and a razor-blade-style commercial lock-in architecture of control is preventing their success. As an example of ‘reducing the environmental impact of products by using design to change user behaviour‘, the BC3 seems to be a poorly thought-out initiative.

MEM BC3 compared with standard 2-pin bayonet CFL

Increasing CFL uptake

Elsewhere, on the subject of CFLs, Duncan Drennan of The Art of Engineering blog has a very informative post looking at aspects of the CFL argument, such as comparing colour rendering indices, which are less often addressed in media articles on the subject. As Duncan makes clear – even including a spreadsheet to calculate the savings – the monetary arguments in terms of electricity saved are probably a more direct way to persuade many people than using environmental arguments.

Duncan also mentions the higher-end CFLs such as the Osram Dulux Superstar (which has a quicker start-up time to full brightness than standard CFLs). Along with CFLs which are shaped more like conventional incandescent bulbs (such as the version of the Osram Duluxstar, third from left in the first photo below), or even with more interesting forms, such as the concepts by Dutch designer Jacob de Baan (second image below), these surely have the potential to convert more householders to CFLs: the standard 3 U-tube design is rather ugly.

Some types of CFL compared with a 150W incandescent
Bulbs by Jacob de Baan
Above: Some types of CFL (from left: Tesco Value, GE Elegance and Osram Duluxstar) lined up next to a burned-out incandescent bulb. Note that the Osram Duluxstar – basically a standard 3 U-tube CFL with a bulb-shaped cover – is taller than even the 150W incandescent, due to the space taken up by the ballast, and this extra length can be a problem when using CFLs in existing light fixtures, shades, etc. Some companies, such as Sylvania with its Mini-Lynx Ambience range, have addressed this by making CFLs with shorter tubes and ballast such that the whole thing is the same size as a standard incandescent bulb. Below: Three CFL concepts by Jacob de Baan. Apologies for the scan quality (the images are from The Eco-Design Handbook, 2004 edition, by Alastair Fuad-Luke).

Power Factor

A rarely mentioned issue with CFLs which I realised recently (courtesy of a letter by Andrew Porter in The Engineer, a UK journal), is that of power factor. Not having studied electricity generation for some time, this is something I’d shoved to the back of my mind, but essentially it results from the phase shift between voltage and current caused by a reactive (capactive or inductive) load as opposed to a purely reactive one, and means that the actual power supplied by the power station (in volt-amps) will be greater than that indicated by simply looking at the wattage (in watts), where reactive loads are involved.

A normal incandescent filament bulb is an almost entirely resistive load, and the voltage and current will be in phase (hence a power factor of 1). But a CFL – with a significant proportion of capacitive load due to the ballast – will have a much lower power factor, perhaps only 0.5. This means that a ’15W’ CFL actually requires 30VA from the power station – which the private customer will not pay for directly, since home electricity meters only measure watts, but it is still equivalent to needing to supply double the power. That increase in necessary generation can’t be ignored: the consumer will pay for it one way or another.

Rod Elliott has a detailed examination of why the power factor should certainly be taken into account when looking at CFLs in a policy context and it’s very much worth reading for a better understanding of the issue. While fluorescent lighting ballasts with high power factors (0.95+) are available (in industrial situations, a large customer will often have to pay for the actual VA drawn by large reactive loads, such as motors), they are unlikely to be incorporated any time soon into mass-produced cheap CFLs. Elliott suggests that because fluorescent lighting is so often left on continuously (partly because of the belief that it will last longer if not switched on-and-off), in conjunction with the power factor issue, mass adoption of CFLs may actually increase the electricity used.

I don’t know to what extent policy-makers have taken the power factors of cheap CFLs into account when planning mass conversion initiatives, but in the long run, it would seem that LED home lighting (without a power factor issue), perhaps with DC ring-mains to prevent the need for multiple transformer/rectifiers, is a better solution than total adoption of CFLs.

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UPDATE: See this more recent post for information and photos of how to get a 2-pin bulb to fit in a BC3 fitting.

This may well be the example which involves the most different ‘architecture of control’ issues so far – by a long way. It is a complex case with a number of aspects, intentions and effects to consider. My mind isn’t made up on the rights and wrongs of this: it’s certainly an architecture of control, it’s certainly devious and it’s certainly a case of introducing a razor-blade model (product lock-in) into a field where there was previously none; it will also end up costing many consumers more money, yet it’s founded in an attempt to ‘encourage’/force more environmentally friendly behaviour.

A couple of weeks ago, George Preston let me know about Eaton MEM BC3 light bulbs and fittings. These are compact fluorescent lamps (CFLs or ‘energy-saving’ bulbs) which have their own kind of three-pronged bayonet connector (left), as opposed to the standard two-pronged bayonet (right):

BC3 lamp, photo by George Preston
BC3 lamp, photo by George Preston
BC3 fitting - image from MEMLITE brochure
BC3 CFL and standard bayonet CFL compared, and a BC3 fitting. Upper two photos by George Preston; lower photo from BC3 brochure [PDF].

Notice those three prongs are irregularly spaced. A normal bayonet bulb won’t fit in a BC3 fitting, and a BC3 bulb won’t fit in a normal bayonet fitting.

What’s the rationale behind this?

From Approved Document L1 [PDF], an amendment to the UK Building Regulations, which came into force in April 2002 (applying to new-build houses):

1.54 Reasonable provision should be made for dwelling occupiers to obtain the benefits of efficient lighting. A way of showing compliance with the requirement would be to provide at a reasonable number of locations, where lighting can be expected to have most use, fixed lighting (comprising either basic lighting outlets or complete luminaires) that only take lamps having a luminous efficacy greater than 40 lumens per circuit-watt. Circuit-watts means the power consumed in lighting circuits by lamps and their associated control gear and power factor correction equipment. Examples of lamps that achieve this efficacy include fluorescent tubes and compact fluorescent lamps (not GLS tungsten lamps with bayonet cap or Edison screw bases).

The idea is, then, that since ‘normal’ bayonet fittings can take normal tungsten incandescent filament bulbs as well as normal CFLs – something which has of course driven the more widespread adoption of CFLs – there is the likelihood/possibility that householders might replace any pre-installed CFLs with filament bulbs, for whatever reason (the usual reasons are the colour of the light, the aesthetic appearance of the bulbs, and the warm-up time). To prevent this possibility, a new type of light fitting and associated CFL cap design were required which were uniquely compatible, so that anyone with this kind of fitting would have to fit bulbs with the new cap design, which would only be available on CFLs.

(Note that the same objective could have been achieved by fitting these rooms solely with fittings for commonly available standard linear fluorescent tubes, i.e. strip lights.)

So, Eaton’s MEM 250 division created the BC3 (bayonet-cap-3?) range, being nominated for an Electrical Product Award for Contribution Towards Energy Saving in the process.

What’s interesting is that as well as complete BC3 CFLs and BC3 fittings, the BC3 range includes BC3 base units (with the ballast and control electronics in them) into which a four-pin CFL tube can be plugged:

BC3 lamp unit, from EthicalProductsDirect.com BC3 base unit, from EthicalProductsDirect.com
Left: A tube unit with four pin connector; Right: A BC3 base unit (including ballast) to allow the tube to be attached. Images from Ethical Products Direct.

This allows the tube to be replaced independently of the electronics – thus saving resources – but does not appear to be the focus of the BC3 system. (Just a thought: if more new houses were pre-fitted with these base units, or simply standard 2-pin bayonet base units, within the light fittings, so that a householder would simply go out and replace the tube rather than the whole lot, similarly to the linear fluorescent tube suggestion above, would it not have made for a more environmentally friendly solution?)

Some interesting claims are being made for the BC3 system. Somehow the idea of forcing the householder to buy one particular brand of CFL has been transmuted into a misguided suggestion that the BC3 system actually makes the houses more energy efficient – e.g., from a housing association magazine [PDF] in Wiltshire:

Residents in some of Westlea’s newer homes will know that we now fit special three-way bayonet lamp fittings as one way to make the property more energy efficient. Although the ‘BC3 eco bulbs’ needed for these lamp fittings are more expensive than ordinary lightbulbs, using them in a ‘standard’ house could save the resident around £100 each year because they use less electricity than ordinary lightbulbs. Some residents have told us they have had difficulty buying the three-pin eco bulbs locally, but we’re pleased to report that the following outlets are able to supply them from £6.35 upwards…

From £6.35 each is a lot of money. Standard ‘Tesco Value’ 2-pin bayonet CFLs started at 88p each (Tesco, Egham, Surrey) the last time I looked – that’s especially cheap, and they were only 11W, but 15W units are commonly available from about £2 – £3. Searching Froogle shows that BC3 bulbs start from around £10. Even Ethical Products Direct, to whom Eaton MEM’s own website directs visitors wanting to buy BC3 bulbs, charges £9.36 for the cheapest complete BC3 unit.

This is a lot of money for something which provides the householder with exactly the same function as a standard CFL a quarter the price. (It’s not as if the BC3 bulbs last much longer, for example, or are more efficient. They just have a non-standard fitting and are only supplied by one manufacturer.) In fact, one might suggest that standard CFLs offer the householder more benefit, since they can be swapped around, fitted all over the place, even fitted to replace incandescent filament bulbs in standard fittings, should someone – shock – actually want to choose a CFL without being forced into doing so.

The housing association quote above demonstrates an important point about the use of BC3s. Many householders’ first encounter with them will be when they notice a CFL going dim or actually failing, or want to increase the light levels in a room, and find that they have to spend much more than they were expecting to spend on a CFL anyway. George’s story demonstrates this well:

We have recently moved into a new flat which is part of a modern development in London. A few lightbulbs needed replacing when we moved in, so I went out and bought some (they’re all energy-efficient ones so I bought the same to replace them with). But oddly, none of them would fit in the fittings. I was under the impression that there were just Bayonet and Screw Cap fittings? These fittings were bayonet, but needed three, irregularly-spaced pins instead of the standard two.

I’m no stranger to energy efficiency, and it wouldn’t be so annoying were it not for the fact that the bulb I had bought as a
replacement was an energy-efficient type anyway, but it seems illogical and a shame that properietary fitting sizes have been introduced into something that has always been so simple – choosing a lightbulb.

(Equally, there is the problem of actually getting hold of BC3 bulbs. I went to the enormous B & Q in Slough on Sunday and couldn’t see any on the shelves. While the 8,000 hour lifetime may mean that there’s not a massive demand for them yet from the public, ordering online and waiting for delivery is not really a great option when a light bulb fails. It often causes inconvenience, and can be dangerous – until Incluminate‘s a production reality (!), the best option is to keep spare bulbs in the cupboard. But if you don’t realise that you need to keep special BC3 bulbs, and that these aren’t available from every corner shop or even every massive DIY store, this is going to be extremely inconvenient. The BC3 brochure does mention a “householder card… which can be left with the homeowner highlighting the ‘energy saving’ aspects of their new home” but how many people will remember to stock up on BC3 bulbs as a result?)

Anyway, I think the main issues are:

  • Razor-blade model: monopoly on fitting type means higher prices can be charged for same function, consumers locked in
  • Non-standard fitting likely to cause significant inconvenience to householders
  • But:

  • System does force householders to use ‘energy saving’ bulbs*
  • The BC3 range is also made in the UK, which aside from actually supporting local jobs, means that the units are not transported from China as, say, Tesco Value CFLs are. That saves on transportation energy, at least, and while – looking briefly – I couldn’t find a patent for the BC3 system, I presume Eaton have it protected somehow, otherwise there would surely be cheaper BC3-compatible bulbs available.

    (Another thought is what other proprietary systems – if any – have manufacturers evolved to meet the regulations in part L1? Are there lower-profile rival systems with their own fitting and cap designs? What would the implications be if a particular type were no longer available a few years down the line?)

    Conclusion

    Overall, this is a clever commercial attempt to respond to a governmental decision made with environmental protection in mind, and as such probably ought to be filed along with optimum lifetime products as something where the intention is to benefit society as well as benefit the manufacturer, at the expense of additionally inconveniencing the user. I feel focusing on a system of built-in base units, with readily available standard replacement tubes (either CFLs or linear fluorescent format) would have been more user-friendly as well as reducing the amount of electronics needlessly thrown away, but it would not have permitted a razor-blade model to the same extent.

    It will be interesting to see how the BC3 story develops in the years ahead: will they become commonly available, and how high will public awareness be? There will probably be many more similar products and systems in the next few years using technology to enforce government policy, particularly in an environmental context, and the Eaton MEM BC3 will be an important case study.

    *Of course, there’s a lot that ought to be said about the real merits of a large-scale shift to ‘energy saving’ bulbs, particularly in relation to Australia’s decision to phase out incandescent filament bulbs entirely, the European Lamp Companies’ Federation’s focus on the same, Gordon Brown’s announcement on this, and campaigns such as Ban The Bulb.

    As a designer and engineer, I would suggest that in cold climates, 100W from an incandescent filament bulb means simply that 100 joules per second of heat is going into my room (probably wasting another 200 joules per second at the power station, but that’s another matter). Light bulbs do heat our homes. If we lose 80W from the light bulb, the heating will probably get turned up by 80W instead. Better insulation, so that that heat isn’t lost, may well turn out to be just as good, or better, than mass-replacement of thousands of millions of light bulbs with CFLs requiring significantly more resources to manufacture (and dispose of). Those electronics in the base don’t come from nowhere, and are likely to outlast the fluorescent tube: hence why the idea of replaceable tubes is much more sensible than throwing away and replacing the base unit each time as well. But the bandwagon’s set off and with heavyweight government and heavyweight manufacturers on board, it’s got a lot of momentum…

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